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Little Mermaid Second Screen Live makes iPads part of the movie world

Little Mermaid Second Screen Live makes iPads part of the movie world | Media and Ad Products | Scoop.it
Disney advertises the Second Screen Live experience as a rebellion: “Break the rules — bring your iPad to the movies!” But it’s less a trip to the movies and more a fully interactive experience.
Amita Paul's insight:

Gamified second screen experience at a movie theatre .... Not sure, if its a good idea. What do you think?

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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | Media and Ad Products | Scoop.it
Amita Paul's insight:

Digital Marketing can mean many different things. An understanding of the connections and cross-overs of various areas in Digital space can be very useful in putting together an effective digital media strategy. I find this map from Gartner, a very interesting visualization of Digital Marketing landscape. 

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Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages | Media and Ad Products | Scoop.it
Amita Paul's insight:

Facebook is getting "in your life" in every possible way!!! #localAds

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The Type of Second-Screen Apps That Keep Users Engaged the Most

The Type of  Second-Screen Apps That Keep Users Engaged the Most | Media and Ad Products | Scoop.it
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.
Amita Paul's insight:

I am an active second screen viewer - mostly i do so for seeking more information. Web browsing like, wikipedia, twitter or google/search. None of the shows I have seen have engaged me via a branded app yet - might be an opportunity there... 

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Why Twitter Buying MoPub Is a Very Big Deal

Why Twitter Buying MoPub Is a Very Big Deal | Media and Ad Products | Scoop.it
Full disclosure: I’m a former Facebook product manager and was creator and builder of Facebook Exchange (FBX), Facebook’…
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