This is an 'relatively old' case study where Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.


For the week that the campaign was running, when Shazam could not identify a song it showed an error message that cited a case study of human rights abuse and asked the user to help ‘break the law of silence.’

Users were then routed to a mobile site where they could sign the petition and hear the new song – there was also a tool to share the campaign through Facebook and Twitter.




Via JWT_WOW, Nicolas Moulard - Actuonda