A presentation I gave to Radio2.0 in Paris on Thursday 18th October 2012. En français (les images), and in English. Captions available.


In this talk, James Cridland argues that radio stations are promoting the wrong things for the future of the medium. Radio is not just about "the best music mix", but about talented people and shared experiences. With examples from across the world, James argues that engaging the audience - and treating them as individuals - is the secret to success for radio, and will help radio retain listeners and monetise the medium for many years to come.


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