O irreal social
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A diferença entre conteúdo TOFu, MOFu e BOFu

A diferença entre conteúdo TOFu, MOFu e BOFu | O irreal social | Scoop.it
A diferença entre conteúdo TOFu, MOFu e BOFu
pode ajudar aumentar a taxa de conversão das das pessoas que visitam um site pela primeira vez.
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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | O irreal social | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


Via Two Pens
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Two Pens's curator insight, September 25, 2013 12:10 PM

Love the Content Generator tool.

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120 Blog Marketing Tips

120 Blog Marketing Tips | O irreal social | Scoop.it
Don't you know how to market your blog? Read these 120 blog marketing tips to help you get the traffic that you want for your site.
Susana Valente's insight:

#social media #smm

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12 Insane Facts About Social Media

12 Insane Facts About Social Media | O irreal social | Scoop.it
You won't believe how social media is changing the world!
Susana Valente's insight:

Dados verdadeiramente interessantes e incríveis! #socialmedia 

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | O irreal social | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.
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Google's Marketing Future | Social Media Today

Google's Marketing Future | Social Media Today | O irreal social | Scoop.it
For years, Google was considered the company that hated marketing. But in recent years, they’ve embraced what we’ve come to call traditional methods of advertising, public relations and branding to make their platforms and products stand out.
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33 Great Apps for Storytelling and Creativity

33 Great Apps for Storytelling and Creativity | O irreal social | Scoop.it

"Here are the main apps I suggest for storytelling. Some of them are actual bookmaking apps, some are apps for creating stories in various ways and others are apps I would use to help kids plan out a story. I have listed them in the order of importance for my classroom. I think the first 10 on the list are a must have for all elementary classrooms."


Via John Evans
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Rob Hatfield, M.Ed.'s curator insight, August 7, 2013 10:06 PM

Nice resources, most are not free...

Iras Laval's curator insight, August 11, 2013 4:32 PM

Want to check this out

John Thomas's curator insight, February 11, 2014 4:10 AM
33 Great Apps for Storytelling and Creativity
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How to Use a Mind Map to Organize Your Life

How to Use a Mind Map to Organize Your Life | O irreal social | Scoop.it
To say I'm a big fan of mind mapping would be a massive understatement. In fact, I use mind maps every day, both for professional and personal purposes.
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As pessoas não procuram publicidade. Procuram informação

As pessoas não procuram publicidade. Procuram informação | O irreal social | Scoop.it
Na
Internet, os consumidores procuram informação e não procuram publicidade. Mesmo
quando procuram um produto ou um serviço, os consumidores informados e
exigentes procuram informação sobre esse produto ou serviço e não procuram
publicidade.
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Future of Brand Journalism: Cute Cats or Catastrophe? | The PR Coach

Future of Brand Journalism: Cute Cats or Catastrophe? | The PR Coach | O irreal social | Scoop.it

The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information.  We need to toss the marketing and get back to creating great content.

 

As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers.

 

You know. Kind of rhymes with journalism?...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2013 10:27 PM

Here's a prescription for better brand journalism or content marketing: add real news values.

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This Is What Happens When Advertising Is Done For Women, By Women

This Is What Happens When Advertising Is Done For Women, By Women | O irreal social | Scoop.it
Susana Valente's insight:

Humor, educação e sensualidade: tudo no mesmo prato!

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Pourquoi un journaliste doit-il travailler son author rank?

Pourquoi un journaliste doit-il travailler son author rank? | O irreal social | Scoop.it
Susana Valente's insight:

A importância crescente da "e-reputação"...

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50 One-Sentence SEO Tips for Bloggers

50 One-Sentence SEO Tips for Bloggers | O irreal social | Scoop.it

All serious bloggers are interested in building a large community of enthusiastic readers, and this is why SEO is so critical to your success. Without good search visibility, people who are interested in your content, but don’t know you, may never find you.

SEO best practices are primarily driven by Google, and change frequently. This post, which lays out 50 important SEO tips for bloggers, features a lot of links to Google instructional pages. These Google links will enable you to bypass outdated or incorrect SEO advice that unfortunately permeates the web.

Besides being ever changing, SEO is complicated and technical. These 50 tips, while important, just scratch the surface. What tips can you add to the list?

Read more:  http://www.business2community.com/blogging/50-one-sentence-seo-tips-bloggers-0633691


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Technology - Google announces Hummingbird search update: How will your SEO rank be impacted?

Technology - Google announces Hummingbird search update: How will your SEO rank be impacted? | O irreal social | Scoop.it

Google has unleashed yet another of its algorithm updates on the world, but don’t stress out about preparing for the changes – they’ve already arrived.

Yesterday Google announced the latest algorithm update, Hummingbird, at a press conference located in the garage where founders Sergey Brin and Larry Page first started the search engine back in the 1990s.

Read more: http://www.startupsmart.com.au/technology/google-announces-hummingbird-search-update-how-will-your-seo-rank-be-impacted/2013092710816.html

 

 


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The What, Why, Dos and Don'ts of Comment Marketing - Business 2 Community

The What, Why, Dos and Don'ts of Comment Marketing - Business 2 Community | O irreal social | Scoop.it
Susana Valente's insight:

#CommentMarketing Ora aí está um conceito tão poucas vezes sublinhado, mas com grande potencial.

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120 Blog Promotion Tactics Part II

120 Blog Promotion Tactics Part II | O irreal social | Scoop.it
This entry is the second part of 120 Blog Promotion Tactics for New Blogs. Today's post talks about content marketing, blog design and user interface.
Susana Valente's insight:

#content marketing #smm #social media

 

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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | O irreal social | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

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9 apps for creating multimedia content • Inspired Magazine

9 apps for creating multimedia content • Inspired Magazine | O irreal social | Scoop.it

Until a few years ago designing an attractive presentation, or any other form of multimedia content, required expert designers. You first had to explain your idea to the designer who would then spend hours in isolation, using complex tools and software, to turn them into reality...


Via Baiba Svenca
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Kim Spence-Jones's curator insight, August 2, 2013 1:02 PM

Anything that makes creating cool presentations easier and faster has got to be worth a look!

Jordi Carrió Jamilà's curator insight, August 12, 2013 11:33 AM

9 aplicaciones excelentes para crear contenido multimedia

Two Pens's curator insight, August 13, 2013 11:56 AM

So many apps, so little time... I personally like Keynote :-)

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Google's Databoard Lets You Create Awesome, Interactive Infographics

Google's Databoard Lets You Create Awesome, Interactive Infographics | O irreal social | Scoop.it

Google's Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics.You need to give a presentation at your office or for a client. You need statistics to back up your data. What do you do? Go data mining? Go fishing for data? That can really be time consuming. This is on top of the time you need to prepare and create the presentation proper.What if there was an interactive tool that can easily search out industry-leading research, help create stories using the stats, and even create infographics using selected charts and graphs?Google has one now!...


Via Jeff Domansky
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malek's curator insight, July 26, 2013 7:17 PM

The best source in town for available research subjects. Thanks for sharing this heavy tool.

Two Pens's curator insight, July 30, 2013 2:47 PM

Via Jeff Domansky, always a font of good info. A quick way to add credibility to a claim. 

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Facebook: aqui ensina-se a chegar a mil milhões de clientes

Facebook: aqui ensina-se a chegar a mil milhões de clientes | O irreal social | Scoop.it
O poder da maior rede social está ao alcance de todos. Até mesmo da empresa mais pequena. O Dinheiro Vivo foi a um curso de formação.
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Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser | O irreal social | Scoop.it
Interesting Statistics of Top 5 Social Media Sites – an infographic Did you know that

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, June 13, 2013 2:18 AM

Interesting Statistics of Top 5 Social Media Sites – an infographic /@BerriePelser

Frederique Niel's curator insight, June 13, 2013 10:55 AM

There are some Canadian stats for once. Very interesting to see the gender distribution on social media, I regret that they didn't include Pinterest.

Mindy M Walker's curator insight, June 13, 2013 12:19 PM

Sorry, I coudn't resist this inforgraphic. It's not current to 2013, but does present some data for provocative thought and analysis. For example, how can we explian the different usage rates between males and females on Reddit and Google+? This and other stats for consumers of data!