News monitoring for competitive intelligence | Radar D |

One of the key misconceptions about competitive intelligence is that it involves spying and other clandestine operations like going through a competitor’s garbage. Actually, competitive intelligence calls for the deductive skills of a Sherlock Holmes. He looks at the mundane, easily available information and clues and puts them all together to see the big picture. The trick is in being able to stand back, look at all the relevant information and listen to what it is saying to you.