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The Best Way To Make Money Online

The Best Way To Make Money Online | Quality Marketing Advice | Scoop.it
The Best Way To Make Money Online is very rarely the one we hear about on many websites these days. Take a look at how it's really done.
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Docstoc Resources Videos On Buying, Selling & Business

Docstoc Resources Videos On Buying, Selling & Business | Quality Marketing Advice | Scoop.it
Docstoc is a community for people to find and share professional documents. Find free legal documents and free business documents.
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Marketing Experiments

Marketing Experiments | Quality Marketing Advice | Scoop.it
At MarketingExperiments.Com, researchers test marketing programs to see if they really work.
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100 Must See Interviews With the World's Most Successful Entrepreneurs

100 Must See Interviews With the World's Most Successful Entrepreneurs | Quality Marketing Advice | Scoop.it
100 interviews from the world's most successful entrepreneurs that you can learn from.
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The Basic Science of Marketing

The Basic Science of Marketing | Quality Marketing Advice | Scoop.it
Marketing is the most important part of any business that exists today. You need to know the basic science of marketing...
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Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Quality Marketing Advice | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.


Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.


Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


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satish01's comment, February 19, 2013 5:16 AM
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5 Reasons Small Business Should Love Local SEO

5 Reasons Small Business Should Love Local SEO | Quality Marketing Advice | Scoop.it
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online.

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Small Business

Small Business | Quality Marketing Advice | Scoop.it
Want to use your creativity to get rich? Got a killer business idea? Here’s VideoJug’s comprehensive guide to turning ideas into cash – how to start a business and how to make money when you do.
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34 Writing Tips That Will Make You a Better Writer

34 Writing Tips That Will Make You a Better Writer | Quality Marketing Advice | Scoop.it
A couple of weeks ago we asked our readers to share their writing tips. The response was far beyond the initial expectations, and the quality of the tips included was amazing. Thanks for everyone who contributed.
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10 Tempting Email Promos Your Prospects Can't Resist

10 Tempting Email Promos Your Prospects Can't Resist | Quality Marketing Advice | Scoop.it
Get inspired by some creative deals you can send to leads in your email marketing campaigns.
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