QUAC Design Thinking
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Rescooped by Debra Walker from New Customer - Passenger Experience
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Fifty Shades of #Branding

From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best …

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 18, 2015 8:33 PM

• 65% of audiences are visual learners. —Mind Tools

 

• 92% of consumers trust brand advocates. —Nielsen


Share your favorite stat.


Now the other question is whether you went to see the movie....

Bharat Employment's curator insight, February 20, 2015 12:26 AM
http://www.bharatemployment.com/
J.L.Nawan's curator insight, February 27, 2015 3:56 PM

cc @etnoamalia

Rescooped by Debra Walker from New Customer - Passenger Experience
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Building #Customer Relationships in 4 Steps

Building #Customer Relationships in 4 Steps | QUAC Design Thinking | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually.

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:

I love that these concepts can also apply to those who are working with internal customers as well.  Often times I see that there is more of an effort to practice these 4 steps externally without recognizing that a "captive" internal audience deserves the same consideration and care.

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Eric_Determined / Eric Silverstein's curator insight, January 5, 2014 3:52 AM

The customer experience involves internal steps through customer insight/data gathering, which then requires operational commitment and training in order to properly engage with your customers. 


Share your experience on how those 4 steps have been implemented at your company?


Which brand experience you were most impressed with in 2013?



Paris Stephane's curator insight, January 6, 2014 3:23 PM

Important dans une démarche Customer centric

Rescooped by Debra Walker from New Customer - Passenger Experience
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Earn your #Customer #Loyalty by bringing them to tears!?

Earn your #Customer #Loyalty by bringing them to tears!? | QUAC Design Thinking | Scoop.it
Brands that build an emotional connection with their customers are the ones that will continue to thrive in our global and commoditized economy. Where better to do this than on the recent Winter Olympics? One organization that understands this better than any other is Procter and Gamble (P&G). Procter and Gamble (P&G) understands the importance ...

Via Eric_Determined / Eric Silverstein
Debra Walker's insight:
Connecting to the emotion is absolutely a key to connecting with the customer. Beauty products, as an example, are not sold based on the technical compositions unless there is a link to the emotions of why those ingredients are important - attaching to the values and emotions of the consumer. Similarly - and unfortunately - there is also still a prominence of branding that is associated with connecting with another emotion - fear. Which moves me to tears but for other reasons.
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Eric_Determined / Eric Silverstein's curator insight, March 5, 2014 10:45 PM

#Emotions play an important role within the overall #Customer #Experience with your brand.


Check earlier Scoop article from Jan 30th: 

Emotion IS The #Experience - #Infographic


Share your experience, and your thoughts on the P&G ad campaign.