Content Marketing
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by QRator
Scoop.it!

10 Content Strategies to Rapidly Build a Larger Audience

10 Content Strategies to Rapidly Build a Larger Audience | Content Marketing | Scoop.it
Content marketing has exploded in popularity over the last few years with seemingly every business kicking up their own blog or publishing guides and ebooks. In practice, content marketing involves generating valuable content that subtly promotes your brand and attracts an audience, who will hopefully one day become customers http://www.qrator.in/10-content-strategies-to-rapidly-build-a-larger-audience/
more...
No comment yet.
Scooped by QRator
Scoop.it!

How Lego Builds Imaginative Content Marketing

How Lego Builds Imaginative Content Marketing | Content Marketing | Scoop.it
Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy. In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to The Lego Movie, which was released this past February and made $468 million around the globe while kids flocked to the store to grab their toys related to the film. http://www.qrator.in/how-lego-builds-imaginative-content-marketing/
more...
No comment yet.
Scooped by QRator
Scoop.it!

10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Content Marketing | Scoop.it
We are all publishers. http://www.qrator.in/10-content-marketing-lessons-from-the-worlds-fastest-growing-websites/
more...
No comment yet.
Scooped by QRator
Scoop.it!

The Expert's Guide To Content Marketing with Research

The Expert's Guide To Content Marketing with Research | Content Marketing | Scoop.it
Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers. But, how do you stand out when everyone is throwing infographics and pie charts around http://www.qrator.in/the-experts-guide-to-content-marketing-with-research/
more...
No comment yet.
Scooped by QRator
Scoop.it!

The Future of Social Media Content Strategy is Really Déjà Vu

The Future of Social Media Content Strategy is Really Déjà Vu | Content Marketing | Scoop.it
Articles that attempt to predict the future of social media make for great link bait. We’re all desperate to avoid some shiny new toy eroding our advantage or destroying all our hard work. That’s why most of these articles focus on the new technologies of the day, written in a tone that implies an impending threat if the reader doesn’t adapt quickly enough. http://www.qrator.in/the-future-of-social-media-content-strategy-is-really-deja-vu/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Unify Your Content Marketing Strategy With a One-Stop Resource Center

Unify Your Content Marketing Strategy With a One-Stop Resource Center | Content Marketing | Scoop.it
If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. http://www.qrator.in/unify-your-content-marketing-strategy-with-a-one-stop-resource-center/
more...
No comment yet.
Scooped by QRator
Scoop.it!

The Language of Content Strategy

The Language of Content Strategy | Content Marketing | Scoop.it
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. http://www.qrator.in/the-language-of-content-strategy-2/
more...
No comment yet.
Scooped by QRator
Scoop.it!

4 Ways Wearable Tech Could Change Your Marketing Strategy

4 Ways Wearable Tech Could Change Your Marketing Strategy | Content Marketing | Scoop.it
For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights http://www.qrator.in/4-ways-wearable-tech-could-change-your-marketing-strategy/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Content Strategy for the Web

Content Strategy for the Web | Content Marketing | Scoop.it
Content Strategy for the Web: Kristina Halvorson, Melissa Rach Better content means better business. http://www.qrator.in/content-strategy-for-the-web/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Content Strategy 101: Transform Technical Content into a Business Asset

Content Strategy 101: Transform Technical Content into a Business Asset | Content Marketing | Scoop.it
Content Strategy 101: Transform Technical Content into a Business Asset eBook: Sarah S. http://www.qrator.in/content-strategy-101-transform-technical-content-into-a-business-asset/
more...
No comment yet.
Scooped by QRator
Scoop.it!

6 Steps to Build a Successful Native Advertising Campaign

6 Steps to Build a Successful Native Advertising Campaign | Content Marketing | Scoop.it
A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. http://www.qrator.in/6-steps-to-build-a-successful-native-advertising-campaign/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Content Marketing Tips That Will Save You Time and Money

Many business owners find themselves strapped for time or cash or both. So the need to engage in content marketing to promote products and services can be pretty daunting http://www.qrator.in/content-marketing-tips-that-will-save-you-time-and-money-2/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits | Content Marketing | Scoop.it
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits: Rahel Anne Bailie, Noz Urbina If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy http://www.qrator.in/content-strategy-connecting-the-dots-between-business-brand-and-benefits/
more...
No comment yet.
Scooped by QRator
Scoop.it!

A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | Content Marketing | Scoop.it
Even the most steady and stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program. Source: A Content Marketer’s Checklist: Editorial Calendar Essentials Rights to all content (text, images, videos etc.) with post source. http://www.qrator.in/a-content-marketers-checklist-editorial-calendar-essentials/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Some Facts About the Listicle

Some Facts About the Listicle | Content Marketing | Scoop.it
Online, empires have been built on our eagerness to consume and share titbits, and in the listicle we have settled on a flawless delivery system for endless enumerated trifles. (Literally, trifles.) Clickhole brilliantly skewers the inanity that our infatuation with trivia can throw up from time to time http://www.qrator.in/some-facts-about-the-listicle/
more...
No comment yet.
Scooped by QRator
Scoop.it!

How to Use Data to Create Content That Deepens Customer Relationships

How to Use Data to Create Content That Deepens Customer Relationships | Content Marketing | Scoop.it
A core goal of content marketing is to build engaged audiences through the information and experiences they value. http://www.qrator.in/how-to-use-data-to-create-content-that-deepens-customer-relationships/
more...
No comment yet.
Scooped by QRator
Scoop.it!

How to encourage people to share your content

Presumably, we’ve all come to understand that your business needs content in order to drive traffic to your website–searchable, keyword-rich, usable content. We’ve also come to understand that if readers don’t share your content, all the work you’ve done (and the money you’ve spent) won’t be maximized. So how can you encourage people to share your content, to make it “snackable,” thereby earning the most benefit for your effort http://www.qrator.in/how-to-encourage-people-to-share-your-content/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Why You Should Quit The Jargon And Write For Your Customers

Why You Should Quit The Jargon And Write For Your Customers | Content Marketing | Scoop.it
If you use jargon it really makes it sound like your ideas can’t stand alone and that you need extra words and phrases it make it more powerful. If your ideas can’t stand alone, they shouldn’t be standing at all http://www.qrator.in/why-you-should-quit-the-jargon-and-write-for-your-customers/
more...
No comment yet.
Scooped by QRator
Scoop.it!

How To Make The Business Case For Content Curation

How To Make The Business Case For Content Curation | Content Marketing | Scoop.it
To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings. Continuing to create more and more quality content is expensive. Further it contributes to your organization’s me, me, me refrain on social media and other platforms. http://www.qrator.in/how-to-make-the-business-case-for-content-curation/
more...
No comment yet.
Scooped by QRator
Scoop.it!

How Engineering Principles Can Revolutionize Your Content Strategy

How Engineering Principles Can Revolutionize Your Content Strategy | Content Marketing | Scoop.it
Content marketers spend countless hours handcrafting content that’s designed to inform and persuade customers. Scott Abel, “The Content Wrangler,” believes he has a better way: Content engineering, the application of engineering principles to the creation, management, and delivery of content. http://www.qrator.in/how-engineering-principles-can-revolutionize-your-content-strategy/
more...
No comment yet.
Scooped by QRator
Scoop.it!

The Great Content Checklist: Tips, Tools, and Examples

The Great Content Checklist: Tips, Tools, and Examples | Content Marketing | Scoop.it
Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Great content means you can captivate readers just as well with a 1,500-word blog post as you can with a 140-character tweet, or a 5-minute video because your audience members value your perspective, feel you have an original voice, and consider your messages to always be relevant to their lives and needs. Use the following checklist to affirm your current best practices for producing great content and try out some new ideas you can use to increase your content marketing success right away. http://www.qrator.in/the-great-content-checklist-tips-tools-and-examples/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project | Content Marketing | Scoop.it
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project: Margot Bloomstein | Qrator.in Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right http://www.qrator.in/content-strategy-at-work-real-world-stories-to-strengthen-every-interactive-project/
more...
No comment yet.
Scooped by QRator
Scoop.it!

Keep An Eye On These Content Marketing Trends

Keep An Eye On These Content Marketing Trends | Content Marketing | Scoop.it
Like the social world it lives in, online marketing is a rapidly evolving and is an ever-changing beast. As Google, Facebook, and other entities update the algorithms that make them function, online marketing trends will continue to shift http://www.qrator.in/keep-an-eye-on-these-content-marketing-trends/
more...
No comment yet.
Scooped by QRator
Scoop.it!

4 Lessons In Content Marketing From Intel And The Creators Project

4 Lessons In Content Marketing From Intel And The Creators Project | Content Marketing | Scoop.it
When it first launched in 2010, The Creators Project was simply a co-sponsored music and technology festival aimed at putting an edgy shine on Intel’s millennial outreach. But even the most optimistic observer couldn’t have predicted the longevity of The Creators Project http://www.qrator.in/4-lessons-in-content-marketing-from-intel-and-the-creators-project/
more...
No comment yet.
Scooped by QRator
Scoop.it!

5 Effective Content Tactics to Help Elevate Your Brand

5 Effective Content Tactics to Help Elevate Your Brand | Content Marketing | Scoop.it
As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and find the tactics that, when implemented, will bring us and the brands we work for a true return on marketing spend. http://www.qrator.in/5-effective-content-tactics-to-help-elevate-your-brand-2/
more...
No comment yet.