Pure Imagination
17 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tricia Conti
Scoop.it!

“Purpose” driven Marketing is a flavor-of-the-month strategy on the verge of over-kill | Beloved Brands

“Purpose” driven Marketing is a flavor-of-the-month strategy on the verge of over-kill | Beloved Brands | Pure Imagination | Scoop.it
The Marketing community gets fixated on an idea and then ultimately over-does it to the point where we make it completely irrelevant. I just read that one
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

What Millennials Expect From You on Social Media

What Millennials Expect From You on Social Media | Pure Imagination | Scoop.it
Segmentation - Millennials love conversations on social media, and they expect a lot more from brands than just buy this, buy that small talk.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

How To Create a Sound Snapchat Strategy For Your Brand

How To Create a Sound Snapchat Strategy For Your Brand | Pure Imagination | Scoop.it
After its launch, Snapchat has grown to the point where it's no longer just a consumer-to-consumer service, but one where brands can market to an entirely new audience.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Smile for candy: Hershey eyes in-store excitement with facial recognition sampler

Smile for candy: Hershey eyes in-store excitement with facial recognition sampler | Pure Imagination | Scoop.it
Hershey plans to introduce an interactive sampler to retail stores that dispenses products after shoppers smile in a bid to enhance the in-store experience and create a sales opportunity.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

If You’re Not Paying Attention to Your Influencers, You’re Burning Money

If You’re Not Paying Attention to Your Influencers, You’re Burning Money | Pure Imagination | Scoop.it
You’ve made quite a significant investment in building your brand. Aligning with the right influencers for your business is more important than their potential impressions.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos Moves From 'Mobile-First" to "Mobile-Only" | Pure Imagination | Scoop.it
Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

3-D Printing as a Replacement for Cooking? It's Coming.

3-D Printing as a Replacement for Cooking? It's Coming. | Pure Imagination | Scoop.it
'I believe the food printer will be the first one that is going to be adopted in everybody's home,' 3D Systems chief entrepreneur officer said in a talk on Tuesday.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

These Six Stupid Marketing Metrics Need to Die

These Six Stupid Marketing Metrics Need to Die | Pure Imagination | Scoop.it
Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

The implications of the Apple Watch on retailers like Whole Foods

The implications of the Apple Watch on retailers like Whole Foods | Pure Imagination | Scoop.it
How will the Apple Watch and Grocery stores work together to improve the check out experience?
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Facebook Like or Share - Which Is More Valuable to Brands? - Corporate Eye

Facebook Like or Share - Which Is More Valuable to Brands? - Corporate Eye | Pure Imagination | Scoop.it
Learn which is better for brands - getting a Facebook Like or Share on posts published to their brand Facebook Pages.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

6 steps to becoming a better social media marketer | b2bmarketing.net

When it comes to social media marketing, a real success cannot be measured in shares, views or likes. And yet lots of professionals in this field feel...
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl | Pure Imagination | Scoop.it
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Why Engagement DOES Matter As A Social Media Metric

Why Engagement DOES Matter As A Social Media Metric | Pure Imagination | Scoop.it
Engagement metrics may not be the best gauges of social media effectiveness, but columnist Mark Traphagen says disregarding this data may result in the loss of valuable information.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

This Comic Explains Why You Should Say Thank You Instead Of Sorry.

This Comic Explains Why You Should Say Thank You Instead Of Sorry. | Pure Imagination | Scoop.it
We tend to apologise for our mistakes because we assumed people would appreciate our politeness and good manner. However, the truth is, people like to rece
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Top 25 Brands You Should Follow on Instagram

Top 25 Brands You Should Follow on Instagram | Pure Imagination | Scoop.it
If you’re an SMB seeking a better way to use Instagram, look for good examples such as those in this list of brands you should follow on Instagram.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Opinion: No brand's campaign needs a hashtag. Ever. - Digiday

Opinion: No brand's campaign needs a hashtag. Ever. - Digiday | Pure Imagination | Scoop.it
It’s time to retire the advertising equivalent of the human appendix, argues a director of digital strategy at a Minneapolis-based agency.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Buy buttons could hurt brands more than they help

Buy buttons could hurt brands more than they help | Pure Imagination | Scoop.it
Willy Wonka made consuming media literal with his “Wonka Vision” invention that teleported a giant chocolate bar to be eaten right out of a TV screen. Sadly, this kind of instant gratification will likely only exist in fiction. With the arrival of buyable pins and stoppable buttons, however, brands may have found the next best thing.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Marketing to millennials: Mass-produced food with a personal touch

Marketing to millennials: Mass-produced food with a personal touch | Pure Imagination | Scoop.it
The food industry has evolved to mass produce food in complex supply chains – so how can it appeal to millennials’ desire for personalised, authentic and artisanal food?
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Start-ups better positioned to follow new playbook for snacks, expert suggests

Start-ups better positioned to follow new playbook for snacks, expert suggests | Pure Imagination | Scoop.it
Start-ups and small brands are better suited than most large CPG firms to take advantage of consumers’ increased interest in snacking because they are unfettered by outdated expectations and assumptions, according to food and nutrition expert Julian Mellentin. 
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Why Facebook Might Emerge As The Biggest Internet of Things Company

Why Facebook Might Emerge As The Biggest Internet of Things Company | Pure Imagination | Scoop.it
Just within a few years of its existence, Facebook has achieved a cult following. From teenagers to professionals to senior citizens, everyone has an account with the world’s most powerful social media platform. For many Internet users, their connected experience starts and ends with Facebook. According to the official statistics, [...]
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

3 signs your small business is ready for Snapchat | SmartBlogs

If you haven't noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing phot
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Brands Favor Social Shares Over Likes

Brands Favor Social Shares Over Likes | Pure Imagination | Scoop.it
Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

Twitter Benchmarks for Brand Accounts: 4Q14

Twitter Benchmarks for Brand Accounts: 4Q14 | Pure Imagination | Scoop.it
Social Media - The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

How Google breaks through | McKinsey & Company

How Google breaks through | McKinsey & Company | Pure Imagination | Scoop.it
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers. A McKinsey Quarterly article.
more...
No comment yet.
Scooped by Tricia Conti
Scoop.it!

The Best Days and Times to Post Content [Infographic]

The Best Days and Times to Post Content [Infographic] | Pure Imagination | Scoop.it
Content - The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
more...
No comment yet.