The pulse of social media
126 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Anca from Public Relations & Social Marketing Insight
Scoop.it!

How To Make Powerful Landing Pages with David Ogilvy

How To Make Powerful Landing Pages with David Ogilvy | The pulse of social media | Scoop.it
If Oglivy knew anything, he knew how to make ideas stick. And when it comes to landing pages, you can’t afford for them not to be sticky.


Sticky landing pages have a direct conversion path. The job of a sticky landing page is to get your visitors to stick to it – and not end up on some other page. This is why sticky landing pages are the most effective pages, because they help your visitors stick around until they have clicked your call to action button.


Sticky landing pages have no distractions or detours on them. They get your visitors to trust your product, like your product, and (eventually) buy your product.


Today, we’re going to dig up some of Ogilvy’s most famous advertising quotes, and we’re going to show you how you can create the stickiest landing pages....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 28, 2015 8:38 PM

Need landing page advice? No better guru than David Ogilvy. Nicely crafted post and good read.  9/10

Mike Allen's curator insight, May 30, 2015 7:03 AM

This applies to advertising but on social media appearance and ease of navigation plus key title words are king

Rescooped by Anca from Public Relations & Social Marketing Insight
Scoop.it!

7 Types of Content You Still Aren’t Creating But Should Be

7 Types of Content You Still Aren’t Creating But Should Be | The pulse of social media | Scoop.it

You can certainly create a killer blog post or an amazing article as the cornerstone of your content. But it’s more efficient and effective in the long term (and often times required for larger organizations) to take a broader view – to create content that can come to life in various formats, across many different platforms, and that can address multiple audiences.

Consider the following types of content that you probably aren’t creating, but should be...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 2, 2015 8:19 PM

Just the content marketing basics from Arnie Kuenn.

Scooped by Anca
Scoop.it!

The Ultimate List of Social Media Acronyms and Abbreviations

The Ultimate List of Social Media Acronyms and Abbreviations | The pulse of social media | Scoop.it
A complete glossary of social media acronyms and abbreviations - along with definitions - for social media updates and marketing.
more...
No comment yet.
Scooped by Anca
Scoop.it!

Hands on with Watson Analytics: Pretty useful when it’s working

Hands on with Watson Analytics: Pretty useful when it’s working | The pulse of social media | Scoop.it
Last month, made available the beta version of its Watson Analytics data analysis service, an offering first announced in September. It’s one of IBM’s only recent forays into anything resembling consumer software, and it’s supposed to make it easy for anyone to analyze data, relying on natural language processing (thus the Watson branding) to drive…
more...
No comment yet.
Scooped by Anca
Scoop.it!

How Facebook At Work Could Shrink Faceless Enterprises

How Facebook At Work Could Shrink Faceless Enterprises | The pulse of social media | Scoop.it
When you have a question at a small company, you always know who to ask. But as corporations grow, it becomes impossible to remember everyone's names, let..
more...
No comment yet.
Scooped by Anca
Scoop.it!

How Social Listening Can Improve Your Marketing

How Social Listening Can Improve Your Marketing | The pulse of social media | Scoop.it
Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn't just to hear what others are saying about you, it's to act on those discussions. In this article you'll discover what social listening is, how it works and how responding improves communication. What Is…
more...
No comment yet.
Scooped by Anca
Scoop.it!

Social Media Monitoring Tools

Social Media Monitoring Tools | The pulse of social media | Scoop.it
Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. What follows is
more...
No comment yet.
Scooped by Anca
Scoop.it!

Facebook Post Types: Picking a Winner Isn’t Easy

Facebook Post Types: Picking a Winner Isn’t Easy | The pulse of social media | Scoop.it
Which Facebook post type performs best? Are image posts no longer effective? Find out in this in depth study.
more...
No comment yet.
Scooped by Anca
Scoop.it!

Top 15 Crowdfunding Platforms in Europe - Crowdsourcing Week

Top 15 Crowdfunding Platforms in Europe - Crowdsourcing Week | The pulse of social media | Scoop.it
Crowdfunding in Europe has attained a significant level of growth, adoption and maturity in recent years. The European Commission’s Startup Europe that “aims to strengthen the business environment for web and ICT entrepreneurs so that their ideas and business can start and grow in the EU”, has the EU rooting for better access to capital
more...
No comment yet.
Scooped by Anca
Scoop.it!

Facebook's new search feature is a shot at Google's core specialty

Facebook's new search feature is a shot at Google's core specialty | The pulse of social media | Scoop.it
Facebook’s new search feature is a thinly-veiled shot at Google.
more...
No comment yet.
Scooped by Anca
Scoop.it!

Tumblr growing fast but teens are 'bored' with Facebook – Open thread

Tumblr growing fast but teens are 'bored' with Facebook – Open thread | The pulse of social media | Scoop.it
Have your say on new research on social networking, plus Google breakup, Sony’s e-paper smartwatch plans, and more
more...
No comment yet.
Scooped by Anca
Scoop.it!

3 Facebook Metrics That Don’t Mean What You Think They Mean

3 Facebook Metrics That Don’t Mean What You Think They Mean | The pulse of social media | Scoop.it
No, that Facebook metric you're obsessing over doesn't actually mean what you think it does. Here's a look at three you're likely messing up!
more...
No comment yet.
Scooped by Anca
Scoop.it!

20 Community-Building Tips That Will Get You Noticed

20 Community-Building Tips That Will Get You Noticed | The pulse of social media | Scoop.it
It's one thing to attract an audience online, but how do you keep them? These 20 community-building tips will help you get noticed and build loyal fans.
more...
No comment yet.
Rescooped by Anca from Public Relations & Social Marketing Insight
Scoop.it!

How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | The pulse of social media | Scoop.it

Ideas that spread, win. ~Seth Godin

 

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.

 

Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....


Via Jeff Domansky
more...
Sharon Berman's curator insight, June 4, 2015 5:50 PM

Some really interesting ideas, here.  I am now thinking about how to integrate some of the practices here into learning and teaching practices.  IF you have any ideas about how this can be done, please share.....

bernieshoot's curator insight, June 5, 2015 6:54 AM

#Media #Art 

Pamela Perry King's curator insight, June 5, 2015 9:35 AM

Every hero has a story! What's yours?

Scooped by Anca
Scoop.it!

Optimizing Your Content for Facebook, LinkedIn, and Twitter - GetResponse Blog - Email Marketing Tips

Optimizing Your Content for Facebook, LinkedIn, and Twitter - GetResponse Blog - Email Marketing Tips | The pulse of social media | Scoop.it
Optimizing content to make sure that you do your best on Facebook, LinkedIn, and Twitter is crucial. Learn more with these tips!
more...
No comment yet.
Rescooped by Anca from Public Relations & Social Marketing Insight
Scoop.it!

2015: Mobile Marketing Strategies for Beginners

2015: Mobile Marketing Strategies for Beginners | The pulse of social media | Scoop.it

When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”In a recent digital marketing studystatista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 15, 2015 10:49 AM
Here's a great starting point for small business to introduce mobile marketing into their business promotion. Neha Lad shares excellent tips.
Scooped by Anca
Scoop.it!

New for Facebook Pages: Calls to Action

New for Facebook Pages: Calls to Action | The pulse of social media | Scoop.it
A new feature to help businesses drive key objectives from their Facebook Pages.
more...
No comment yet.
Scooped by Anca
Scoop.it!

How To Discover Everything Facebook Knows About You

How To Discover Everything Facebook Knows About You | The pulse of social media | Scoop.it
And how to make Facebook stop tracking your activity.
more...
No comment yet.
Scooped by Anca
Scoop.it!

Twitter Cards Complete Guide: How to Set Up, Measure, More

Twitter Cards Complete Guide: How to Set Up, Measure, More | The pulse of social media | Scoop.it
Everything to know about Twitter cards---which types to choose, how to set up, analyze and measure your cards and how to make them stand out.
more...
No comment yet.
Rescooped by Anca from Public Relations & Social Marketing Insight
Scoop.it!

Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | The pulse of social media | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 11, 2014 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 2014 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

Scooped by Anca
Scoop.it!

3 Ways to Benefit From Social Media Crowdsourcing

3 Ways to Benefit From Social Media Crowdsourcing | The pulse of social media | Scoop.it
Are you familiar with crowdsourcing? Do you know what the benefits are? Social media has changed the way businesses engage with consumers—fans and followers don't want to be told, they want to discover. It's no longer a one-way (or even a two-way) conversation. It's now a multiplayer experience that relies on collective, thoughtful engagement. Consumers…
more...
No comment yet.
Scooped by Anca
Scoop.it!

56% of Digital Ads Served Are Never Seen, Says Google

56% of Digital Ads Served Are Never Seen, Says Google | The pulse of social media | Scoop.it
Google reports 56% of digital ads are never seen.
more...
No comment yet.
Scooped by Anca
Scoop.it!

Why Social Is the New SEO

Why Social Is the New SEO | The pulse of social media | Scoop.it
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO
Anca's insight:

social media influence and the SEO, two great ways to increase your visibility online

more...
No comment yet.
Scooped by Anca
Scoop.it!

How to achieve fundraising success on social media

How to achieve fundraising success on social media | The pulse of social media | Scoop.it
While most charities have integrated social media into their overall strategy the majority are still far from making the most of it as a fundraising tool
more...
No comment yet.