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Are online ads more valuable than print ads? » Nieman Journalism ...

Are online ads more valuable than print ads? » Nieman Journalism ... | Publishing | Scoop.it
A paper by the University of Chicago's Matthew Gentzkow, published last month in the American Economic Review, is making headlines. "Trading Dollars for Dollars: The Price of Attention Online and Offline" looks at ...
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Content Promotion: Who Took The Marketing Out Of Content Marketing?

Content Promotion: Who Took The Marketing Out Of Content Marketing? | Publishing | Scoop.it
Does this sound familiar? You’ve spent a tremendous amount of time and resources generating awesome content but you just can’t seem to generate enough traffic, social media engagement, or leads/s…

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Manage Your Marketing: The Importance of Industry Publications

Manage Your Marketing: The Importance of Industry Publications | Publishing | Scoop.it
Just over the last few years, countless reasons have been given to explain why print advertising is no longer a sensible marketing investment. First, there was social media marketing.

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Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition - brandchannel.com

Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition - brandchannel.com | Publishing | Scoop.it
Branded Content Watch: Comedians, Comic-Con and Getting Quirky Edition
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Dads, The New Moms: Speaking of dads, General Mills released a #howtodad video built around its new Peanut Butter Cheerios cereal.
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5 Content Marketing Myths Debunked

5 Content Marketing Myths Debunked | Publishing | Scoop.it

(This post originally appeared on NewsCred.)

 

With every marketing strategy, there are a set of truths and a set of myths. Oftentimes, the myths are sparked by those with a misunderstanding of the strategy or how it works. Too often, those myths are mistaken for fact. To shed some light on the mysterious world of content marketing, we’ve identified five myths that we are going to debunk right here and now.

 

[...]


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The Tipping Point for Content Marketing [Infographic] - Smart Insights Digital Marketing Advice

The Tipping Point for Content Marketing [Infographic] - Smart Insights Digital Marketing Advice | Publishing | Scoop.it

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CYDigital's curator insight, August 3, 2014 8:47 PM

The sample is 100 UK based companies, so FWIW. I think it's safe to say we're beyond the tipping point.

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Tablet advertising effectiveness research: 'As effective as print ads ...

Tablet advertising effectiveness research: 'As effective as print ads ... | Publishing | Scoop.it
Tablet advertising effectiveness research: 'As effective as print ads' - Digital marketing news and research from Digital Strategy Consulting - Readers recall magazine ads on tablet devices as strongly as the same ads served ...
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Hearst’s Interesting New Approach to Advertising: Video

Hearst’s Interesting New Approach to Advertising: Video | Publishing | Scoop.it
July 31 (Bloomberg) –- Hearst Magazines President David Carey and Marketing President Michael Clinton discuss increasing advertising revenue, print innovation and investing in digital.
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