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The advertising industry should be driving the sustainability conversation

The advertising industry should be driving the sustainability conversation | Publicidade | Scoop.it
Can advertising be a force for good? Tim Lindsay says it can, but it needs new tools, strategies and the time to do it
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VIDEO: Volvo Trucks win global advertising prize for YouTube campaign

VIDEO: Volvo Trucks win global advertising prize for YouTube campaign | Publicidade | Scoop.it

An innovative video marketing campaign by Volvo Trucks has won a huge global advertising award.

 

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You're in Marketing, But Are You a Professional?

You're in Marketing, But Are You a Professional? | Publicidade | Scoop.it

Marketing is foundational to the success of a business and is represented by some amazingly talented and experienced people. But is marketing a profession?

 

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3 Trends to Watch in Performance and Brand Advertising

3 Trends to Watch in Performance and Brand Advertising | Publicidade | Scoop.it
Ana Sousa's insight:

Algumas tendências que estão a ganhar "terreno" a nível de publicidade.

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YouTube starts advertising creators with TV ads, billboards and print campaigns

YouTube starts advertising creators with TV ads, billboards and print campaigns | Publicidade | Scoop.it
How to make YouTubers more popular among the masses? Forget digital: it's all about traditional forms of advertising. At least, that's one c
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O Youtube vai apostar em meios tradicionais para publicitar os seus youtubers, de modo a atingir as massas.

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Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
Ana Sousa's insight:

Discussão sobre a abrangência da Publicidade online em comparação com a de outros meios, nomeadamente a televisão. Embora a publicidade online esteja a ganhar "terreno", ainda consideram que esta vai atingir um alvo limitado, comparativamente com a televisão.

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The Truth in Advertising Act: Can the Government Really Regulate Photoshopping?

The Truth in Advertising Act: Can the Government Really Regulate Photoshopping? | Publicidade | Scoop.it
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Google’s advantage in ‘native advertising’

Google’s advantage in ‘native advertising’ | Publicidade | Scoop.it
There are many internet users who may be wary of their privacy settings and on the information they share online. One of the reasons is that it is very likely that ICT giants like Google and Facebook may know their users very well. Google, in particular might know where its users are, the places...
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Report: Samsung Outspent Apple in U.S. Handset Advertising Last Year

Report: Samsung Outspent Apple in U.S. Handset Advertising Last Year | Publicidade | Scoop.it
Apple closed the gap with U.S. ad spending for smartphones last year, but Samsung still outspent it, according to Kantar Media.
Ana Sousa's insight:

A Samsung têm gasto mais em publicidade para telemóveis do que a Apple, em terceiro lugar encontra-se a Nokia.

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How LG is reinventing TV advertising - iMediaConnection.com

Ana Sousa's insight:

A LG está a criar uma televisão interativa que vai alterar o marketing televisivo. O conceito é de que enquanto vemos um programa na televisão podemos ver informações sobre produtos utilizados nessa programa.

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Publicidade minimalista é sensacional ~ Ovelhas Voadoras

Publicidade minimalista é sensacional ~ Ovelhas Voadoras | Publicidade | Scoop.it
Ana Sousa's insight:

Alguns exemplos de publicidades minimalistas, que acabam por ser bastante inteligentes e eficientes a transmitir as mensagens. São bons exemplos da criatividade no mundo publicitário.

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4 Ways Google Just Made Mobile App Advertising Much Better

4 Ways Google Just Made Mobile App Advertising Much Better | Publicidade | Scoop.it
Getting customers to download your app is only a first step. How do you keep them coming back? These Google Adwords changes just made things easier.
Ana Sousa's insight:

Algumas mudanças no mundo das aplicações. Dar a conhecer aplicações às  pessoas torna-se mais fácil com estas mudanças da Google.

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5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know | Publicidade | Scoop.it
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
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3 Threats to Google’s Future (FB, GOOG, TWTR)

Forget the company's recent earnings. There are long-term challenges that Google investors need to keep an eye on. - Chad Henage - Tech and Telecom
Ana Sousa's insight:

Algumas problemáticas que a Google vai enfrentar no seu futuro, incluindo o facto de as empresas e produtos começarem a publicitar noutros locais que não o Google, uma vez que se têm provado que, por exemplo, o Facebook gera mais retorno pela sua publicidade. 

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Hate the way advertisers Photoshop women’s bodies? So does the Rep. who proposed this anti-Photoshop act.

Hate the way advertisers Photoshop women’s bodies? So does the Rep. who proposed this anti-Photoshop act. | Publicidade | Scoop.it
The "Truth in Advertising Act" recognizes rampant Photoshopping as a public health issue.
Ana Sousa's insight:

O excesso de photoshop usado em publicidade e nos media é bastante criticado, essencialmente por criar expectativas irrealistas sobre o aspecto das pessoas. Foi agora proposto nos EUA o "Truth in Advertising Act", que embora não venha alterar as coisas, têm trazido atenção para problemática.

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How Advertisers Are Using Snapchat, Kik, Tango, Line, WeChat | Digital - Advertising Age

Ana Sousa's insight:

Como as aplicações populares têm sido usadas para publicidade.

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Advertising after 'Mad Men': How the show compares to real life

Advertising after 'Mad Men': How the show compares to real life | Publicidade | Scoop.it
Advertising leaders weigh in on how the industry has changed since the days of "Mad Men" and how realistic the show really is.
Ana Sousa's insight:

Com o final da série Mad Men, explicam-se algumas diferenças entre a publicidade nesses tempos e hoje em dia.

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Fuck the Poor, says new shock campaign from The Pilion Trust urging public to care

Fuck the Poor, says new shock campaign from The Pilion Trust urging public to care | Publicidade | Scoop.it
A social experiment carried out by The Pilion Trust found that the public will tell someone off for saying ‘fuck the poor’, but are...
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Facebook announces new ad formats, extended capabilities for advertising to similar audiences

Facebook announces new ad formats, extended capabilities for advertising to similar audiences | Publicidade | Scoop.it
Facebook has announced the introduction of a new format for its desktop ads, along with new ways for businesses to advertise to users who are similar to their existing user base.
Ana Sousa's insight:

O Facebook anuncia um novo formato nas publicidades, que, segundo eles terão mais impacto e envolvimento com o público.

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Wall Dogs: The Real Mad Men Of New York Advertising - Digg

Wall Dogs: The Real Mad Men Of New York Advertising - Digg | Publicidade | Scoop.it
Imagine strapping in, clipping on and jumping off the roof of a building — every day. In an age with instant communication at your fingertips and digital marketing on every platform, there are those who still get out messages the old-fashioned way.
Ana Sousa's insight:

Contrariando a instantaneidade que nos rodeia, este vídeo mostra pessoas que trabalham a pintar publicidades em fachadas de prédios em Nova Iorque. Um método antigo, mas com um impacto diferente.

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Advertisers Spend More Online Than on Broadcast TV for the First Time

Advertisers Spend More Online Than on Broadcast TV for the First Time | Publicidade | Scoop.it
In a first for the advertising industry, marketers are spending more to promote their brands online than on broadcast television, driven mostly by the significant increase of ads appearing on digit...
Ana Sousa's insight:

Pela primeira vez, nos Estados Unidos, os valores gastos em publicidade online superam os da televisão.

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Notícias ao Minuto - Os primórdios das campanhas de publicidade

Notícias ao Minuto - Os primórdios das campanhas de publicidade | Publicidade | Scoop.it
As campanhas publicitárias conheceram várias fases desde que se assumiram como uma essencial ferramenta comercial. Os anúncios vendem não só produtos, como são reveladores da cultura e dos ideais das sociedades. Prova disso é esta compilação de anúncios que mostra os primórdios da publicidade.
Ana Sousa's insight:

Fotogaleria com campanhas de publicidade antigas.

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Dove's “beauty patch” experiment puts the self back in self-esteem | The Slanted

Dove's “beauty patch” experiment puts the self back in self-esteem | The Slanted | Publicidade | Scoop.it
A new video detailing Dove's new 'Beauty Patches' shows that sometimes feeling beautiful is
Ana Sousa's insight:

Nova campanha publicitária da Dove que consistiu em aplicar o efeito placebo num grupo de mulheres para aumentar a sua auto-estima. Estas utilizam um  "beauty patch" que pensam tornar melhor a sua imagem própria.

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