The Food Truck Phenomenon + Marketing Techniques
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Social Media Tips for Food Trucks | The Peached Tortilla

Social Media Tips for Food Trucks | The Peached Tortilla | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Recently I did an interview with Entrepreneur.com discussing the impact of social media on the mobile food industry. Specifically, I spoke on the different platforms of social media (Twitter, Facebook, Instagram) and what demographics I believe those specific platforms cater to. That interview, however, just scratched the surface. Let’s start with this basic operating premise:..
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5 Deceptively Obvious Ways Successful Food Trucks Use Social Media

5 Deceptively Obvious Ways Successful Food Trucks Use Social Media | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
It's a given food trucks use social media out of necessity. But it's a hell of a lot more complicated than sending tweets.
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How 9 Food Trucks Use Tech To Drive Business

How 9 Food Trucks Use Tech To Drive Business | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
We found some trucks all over the country that are going high-tech. Take a look and see how trucks are innovating with marketing tools, productivity apps and the vehicle itself.
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Creating a Mobile App for Your Food Truck Business - FoodTruckr | How to Start and Run a Successful Food Truck Business

Creating a Mobile App for Your Food Truck Business - FoodTruckr | How to Start and Run a Successful Food Truck Business | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Why create a mobile app for your food truck business? Mobile apps can help your business easily advertise and sell your products and services. Creating a social media presence with a mobile app will help your customers learn more about your business and help you grow your mobile food empire! Entering the mobile market is …
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Social Media Tips for Food Trucks | The Peached Tortilla

Social Media Tips for Food Trucks | The Peached Tortilla | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Recently I did an interview with Entrepreneur.com discussing the impact of social media on the mobile food industry. Specifically, I spoke on the different platforms of social media (Twitter, Facebook, Instagram) and what demographics I believe those specific platforms cater to. That interview, however, just scratched the surface. Let’s start with this basic operating premise:..
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Starting Food Truck Business - iNFOGRAPHiCs MANiA

Starting Food Truck Business - iNFOGRAPHiCs MANiA | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Starting Food Truck Business: Thinking or planning to start your own mobile restaurant? Not a bad idea given that food truck industry has reportedly an annual growth rate of 8,4%. Before you go see how you should hammer your truck and get an idea of how it should look like with a close look at the 6 top rated Food Trucks in San Francisco.
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$17,500 spent on kitchen appliances and $17,500 spent on operation and marketing. This inforgraphic breaks down the necessary items and price values for getting started on your own food truck. The fact that you would potentially spend as much money on your kitchen appliances as you could marketing and creating the brand for your truck just emphasizes how important social media can be to making your food truck a success.

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Social media helps return food truck to local owner

Social media helps return food truck to local owner | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
By Erich Wagner (File photo) Rich Arslan, owner of the local food truck business Popped! Republic, feared the worst when he realized his food truck, customiz
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Roy Choi Wants to Reinvent Fast Food

Roy Choi Wants to Reinvent Fast Food | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
The food truck pioneer is betting on a tofu-laced burger
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4 food trucks, 130,000 twitter followers. Roy Choi has to use social media in order to keep up with his fast growing business in order to get the word out to his customers!

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How to Start a Food Truck: Write a Business Plan

How to Start a Food Truck: Write a Business Plan | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Whether you’re just learning how to start a food truck or you're already a pro, a business plan is essential to your success. We show you how to write one.
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How can I use social media marketing to drive business? | Business Solutions | Wyoming Business Report

How can I use social media marketing to drive business? | Business Solutions | Wyoming Business Report | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
If you’re unconvinced social media marketing is good for business, consider seeing the low-budget, high-impact film titled “Chef” when it comes out for post-theater distribution later this month.The flick was written and directed
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Roam Mobile Food Conference highlights food truck industry - WOAI News 4 San Antonio - News - Top Stories

Roam Mobile Food Conference highlights food truck industry - WOAI  News 4 San Antonio - News - Top Stories | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
By: Lynette VegaNews 4 San Antonio SAN ANTONIO -- Food trucks have become all the rage in San Antoni
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A big part of this conference was just about how to effectively use social media to attract customers. 

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New phone app aims to connect food truck owners with customers

New phone app aims to connect food truck owners with customers | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Food trucks may be gaining popularity in El Paso, but it can be a challenge finding where the mobile restaurants are set up on a daily basis. Now technology hopes to connect food truck owners hungry for business with those who are simply hungry.
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NCR Silver Helps Food Trucks Overcome Roadblocks | SYS-CON MEDIA

NCR Silver Helps Food Trucks Overcome Roadblocks | SYS-CON MEDIA | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
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Branding is important for your food truck so that customers can identify the personality of your truck.

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What You Need to Know to Start a Food Truck Business

What You Need to Know to Start a Food Truck Business | The Food Truck Phenomenon + Marketing Techniques | Scoop.it

InA food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather...

Hallie Elizabeth Holton's insight:

In this article about steps to take to getting a food truck started, sitting at #7 we have "Get the Word Out About Your Food Truck Business". THIS MEANS SOCIAL MEDIA! 

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How Smartphones and Social Media Dialed up the Food Truck Boom and Increased Access to Food Variety

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A research essay written about the link between rise in food truck business and improved access to technology. 

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Food Trucks Motor Into The Mainstream

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"The food truck phenomenon owes much of its success to the explosive growth of social

media, smartphones and other mobile technologies"

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Boulder High students bring food trucks for a day

Boulder High students bring food trucks for a day | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Food trucks made a one-time appearance this week near Boulder High, thanks to the efforts of students in a new business class at the school.
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John Legend and Chrissy Teigen Hire Food Trucks to Feed NYC Protesters

John Legend and Chrissy Teigen Hire Food Trucks to Feed NYC Protesters | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
The couple set out to feed those demonstrating against the Eric Garner grand jury decision.
Hallie Elizabeth Holton's insight:

The power of social media and how it can quickly spread to make a statement about issues that we care about.

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Quick Serve Marketers Look to Food Trucks for Ideas - QSR magazine

Quick Serve Marketers Look to Food Trucks for Ideas - QSR magazine | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
3 Tips from Food Trucks - The newest generation of mobile foodservice should serve as a blueprint to quick-serve marketers on how they can attract customers.
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Number 3.

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More food trucks hit the streets of El Paso

More food trucks hit the streets of El Paso | The Food Truck Phenomenon + Marketing Techniques | Scoop.it

FEL PASO, Texas – If you have noticed more food trucks gathering around El Paso, you’re right! “We are here at the Title Max on Mesa Street and Remcon Circle on the west side, we are here Thursday, Friday, Saturday and Sunday,”

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For many food trucks, social media is what keeps customers coming. A simple tweet allows for customers to be up to date on the location of the food truck, what they're serving, and certain specials for that day. It's important to interact with the community and social media allows for food truck vendors to do that.

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Food Truck Experiential Marketing, Mobile Marketing, Mobile Billboard : Sweetery NYC

Food Truck Experiential Marketing, Mobile Marketing, Mobile Billboard : Sweetery NYC | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
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The Great Food Truck Brand Strategy

The Great Food Truck Brand Strategy | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Food trucks have brand strategy nailed. We show how businesses can use market research techniques and food truck strategy to improve your brand.
Hallie Elizabeth Holton's insight:

Branding, branding, branding. What makes your food truck unique? Make it stand out amongst others to get your customers interested in what you have to offer.

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Student Film Selected for ATL WEBFEST, Wins Second Place in BEA Competition

Student Film Selected for ATL WEBFEST, Wins Second Place in BEA Competition | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
VSU win second place in competition.
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New food truck app links patrons to area food trucks - Newspaper Tree | El Paso's Original News Source

New food truck app links patrons to area food trucks - Newspaper Tree | El Paso's Original News Source | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
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Make Room, Food Trucks: Mobile Fashion Stores Have Hit The Streets

Make Room, Food Trucks: Mobile Fashion Stores Have Hit The Streets | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Entrepreneurs who want to launch a retail business in the fashion industry have found a more affordable way to do it — by launching food-truck-inspired rolling boutiques.
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The food truck trend is catching on for other types of businesses as well. Will this open up other types of marketing techniques to get the word out about this unique concept?

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Getting Good Press For Your Food Truck

Getting Good Press For Your Food Truck | The Food Truck Phenomenon + Marketing Techniques | Scoop.it
Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank.
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