Public relations topics, advertising topics
136 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by lorato raboijane
Scoop.it!

I Just Can’t ‘Belieb’ It | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

I Just Can’t ‘Belieb’ It | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
So the world of communications has irrevocably changed - on that all communicators agree - but just how much damage is being caused by the power of social and online media in the hands of the wrong influencers?
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Branding Mandates for the Small Business Platform | Fleishman-Hillard | Point of View

In a Forbes article, communications specialist applies five marketplace mandates of branding to the small business world, including cracking the integration
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Communication: Smell the change

Communication: Smell the change | Public relations topics, advertising topics | Scoop.it
It was the 6th century Greek philosopher, Heraclitus who said, 'The only thing that is constant is change.' No truer words could be spoken in the context of communication - in this case, internal communication.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Is paid- for-media gaining ascendancy over earned media? How does this affect PR? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Is paid- for-media gaining ascendancy over earned media? How does this affect PR? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
Every PR practitioner knows the frustration: you open the newspapers or trawl through media monitoring reports only to find that, your client’s all-important event or press statement did not see the light of day.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Real-Time Marketing and Analysis, All in a Black Box | Fleishman-Hillard | Point of View

In an article in The Drum, Jonathan Nelson, CEO of digital at Omnicom Group, discusses Fleishman-Hillard’s Black Box at SXSW, explaining why PR is now “also
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Controversy continues to plague SA Meat Industry | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Controversy continues to plague SA Meat Industry | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
The ‘horse meat’ controversy erupted in the United Kingdom on the 16th January this year amid claims by The Food Safety Authority of Ireland that beef burgers with traces of equine DNA, including one product classed as 29% horse, were being...
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Create a personal PR plan

Create a personal PR plan | Public relations topics, advertising topics | Scoop.it
As PR professionals we encourage our clients to tweet, blog and post as we are well aware of the world of opportunities that social media platforms have provided.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

‘Social media is more creative than advertising’

‘Social media is more creative than advertising’ | Public relations topics, advertising topics | Scoop.it
Q&A with Don Anderson, head – strategic and digital integration, Asia Pacific, Fleishman-Hillard
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

The connection between teen pop icons and technology PR | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

The connection between teen pop icons and technology PR | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
If the above heading left you pondering the correlation between the teen pop icon and the job of making technology interesting to the world at large, congratulations: you’re not alone. It was a test, you see.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Pistorius 'a broken man on the verge of suicide'

Pistorius 'a broken man on the verge of suicide' | Public relations topics, advertising topics | Scoop.it
Oscar Pistorius is a broken man
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Tigo listed among top social brands on Facebook

Tigo listed among top social brands on Facebook | Public relations topics, advertising topics | Scoop.it
Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012.
more...
No comment yet.
Rescooped by lorato raboijane from Public Relations Articles and News
Scoop.it!

Pope Benedict XVI pushed the Catholic Church backward: DiManno | Toronto Star

Pope Benedict XVI pushed the Catholic Church backward: DiManno | Toronto Star | Public relations topics, advertising topics | Scoop.it

Via Kendall Dufoe
more...
Kendall Dufoe's curator insight, February 12, 2013 10:35 AM

This article is all about the Pope resigning from his position. His decision to do this has put a negative light on religion and rumors are spreading about why he chose to leave and what he is now going to do after he leaves the position. His actions are definitely going to have a negative impact on catholicism.

Scooped by lorato raboijane
Scoop.it!

Personal Lessons I’ve Learned About The Media | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Personal Lessons I’ve Learned About The Media | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
A solid relationship with the media is possibly the biggest selling point for any PR agency.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Digital Advertising is now 3 things: Mobile, Mobile and Mobile « Mobile « Ybrant Digital Blog

he 3 most crucial and central trends in digital advertising this year: Social, Video and Rich Formats, will enjoy even greater glory due to the boost they get…
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Re-Imagining Almost Everything | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Re-Imagining Almost Everything | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
Companies around the world are constantly changing the way they do business, even to the point of reinventing themselves, so that they can keep doing what they have always done - which is to sell goods and services at a profit.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Different Light: Category Marketing

Different Light: Category Marketing | Public relations topics, advertising topics | Scoop.it
What is category marketing? It's looking at your brand/consumer relationship in a totally 'different light' of possibility in categories of which you do not find yourself as part (video).
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Will the real face of PR please stand up?

Will the real face of PR please stand up? | Public relations topics, advertising topics | Scoop.it
No matter the industry in question, every business sector has a completely unique set of challenges, and the PR industry is no exception.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Magna Carta PR named African Consultancy of the Year

Magna Carta PR named African Consultancy of the Year | Public relations topics, advertising topics | Scoop.it
Magna Carta has been named African PR Agency of the Year by the international Holmes Report, which annually rates the accomplishments of more than 300 agencies across the globe and also manages the SABRE Awards.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Internships…are they worth it? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Internships…are they worth it? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
A view from a former intern That’s the question I’ve come across since my time of being an intern.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Why Generation Y? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

Why Generation Y? | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
Known for their impatience and lack of brand loyalty, Generation Y has become the Achilles Heel of many consumer brands.
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

What Facebook’s timeline changes mean to brands | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications

What Facebook’s timeline changes mean to brands | Fleishman-Hillard in South Africa | Public Relations and Integrated Marketing Communications | Public relations topics, advertising topics | Scoop.it
Facebook’s announcement of timeline updates late last week gives the option for users to filter out content from brands.
more...
No comment yet.
Rescooped by lorato raboijane from Public Relations Articles and News
Scoop.it!

Gay Couple Asked to Leave Mall for Holding Hands, Kissing

Gay Couple Asked to Leave Mall for Holding Hands, Kissing | Public relations topics, advertising topics | Scoop.it
Smooching and holding hands may not seem like a big deal, but two men were asked to leave the Westfield Galleria in Roseville, Calif. Saturday for doing just that.

Via Kendall Dufoe
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

Hackings force brands to weigh security vs. marketing speed - PRWeek US

Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week's hacking
more...
No comment yet.
Scooped by lorato raboijane
Scoop.it!

What Message Does UK Politician’s Mansion Tax Send? | Fleishman-Hillard | Point of View

Is U.K. Labour leader Ed Miliband “slow to come up with policies” that’ll connect with the general public? In a PRWeek article, public affairs specialist
more...
No comment yet.