Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Social Media Listening Tools You Should Try This 2017

5 Social Media Listening Tools You Should Try This 2017 | Public Relations & Social Marketing Insight | Scoop.it

To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Apart from users who share their thoughts on your brand, mentions may also come from competitors who spread misinformation or potential buyers who make serious enquiries.


Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen...

Jeff Domansky's insight:

Listening matters and here are five tools to help you listen to social media effectively.

Gianluca Pirraglia's curator insight, January 7, 2017 9:38 AM

Listening matters and here are five tools to help you listen to social media effectively.

Sophie Mesrouze's curator insight, March 17, 2017 4:37 AM

Listening matters and here are five tools to help you listen to social media effectively.

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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Public Relations & Social Marketing Insight | Scoop.it

Reputation monitoring for your business or brand is a critical part of your online marketing strategy.


You need to know whether people are using your brand name or talking about your company on the Internet.


You also need to keep up with the social activities & mentions of your competitors.


In this post, we're going to look at the top 10 tools under $100 a month that you can use to monitor your brand & your competitors on social media....

Jeff Domansky's insight:

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you

Arun Sharma's curator insight, June 15, 2015 4:32 AM

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Marco Favero's curator insight, June 15, 2015 5:08 AM

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9 Effective Social Media Monitoring Tools You Need To Know

9 Effective Social Media Monitoring Tools You Need To Know | Public Relations & Social Marketing Insight | Scoop.it

Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.


Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities.


However, acquiring these insights takes time, and the use of the right tools. To provide you a hand in choosing which social media monitoring tools to use, we’ve compiled a list of 9 tools to get you started. To make it even easier, they’re all available in the Hootsuite App Directory....

Jeff Domansky's insight:

Hootsuite shares a list of handy social media monitoring tools to help you improve listening on social media.

Internet Marketing News's curator insight, March 20, 2015 9:17 AM

#business #socialmedia

Jeff Domansky's curator insight, March 20, 2015 1:40 PM

Hootsuite shares a list of handy social media monitoring tools to help you improve listening on social media.

Nikol Hristova's curator insight, April 7, 2015 9:01 PM

Of all social media monitoring tools mentioned, the Hootsuite Pro dashboard provides social listening capabilities right in its dashboard. Monitor specific keywords, hashtags, regions, and so much more. Stay on top of what people are saying about your brand, and listen to your customers and competitors to gain competitive advantage. This one sounds like the most reliable one of all which is a good information to be known. 

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How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]

How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook] | Public Relations & Social Marketing Insight | Scoop.it

If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.

But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour. Unbelievable, I know. That means a single meeting during your workday could prevent you from saving a relationship with an unhappy prospect or customer.

So where does a person even start with effectively monitoring all of social media? In our ebook, How to Monitor Social Media in 10 Minutes a Day, we share secrets for streamlining your monitoring process, no matter what your role is. Here are a few things you’ll discover...

Jeff Domansky's insight:

Practical monitoring tips. Keep it simple.

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Social Brand Mentions: Key Tools to Find a Fully Capitalize on Them for Marketing

Social Brand Mentions: Key Tools to Find a Fully Capitalize on Them for Marketing | Public Relations & Social Marketing Insight | Scoop.it

If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the people you need to interact with and build connections with.


If people are singing your praises, then you’ve stumbled across a world of opportunities, testimonials, guest blogs, networking and more. On the other hand, if people are criticizing your company, you have an opportunity to determine if the criticism is warranted, and if so, take the appropriate action.

I really try to look at criticism as an opportunity to improve; I consider it free consulting. In this article, we’ll cover some of the best tools to use so that you can monitor what people are saying about your brand online. Then, we’ll offer some guidelines about how you should respond to those people....

Jeff Domansky's insight:

John Lincoln shares a very useful collection of social monitoring tools.

Joe Chierotti's curator insight, January 20, 2016 12:32 AM

Social Brand Mentions continue to become a more important Google ranking signal.  I don't see this trend coming to an end anytime soon, but I do expect a crackdown on fake, paid for, and/or spam social brand mentions in the near future.

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How to Create a Social Media Report and Explain It to a Client

How to Create a Social Media Report and Explain It to a Client | Public Relations & Social Marketing Insight | Scoop.it

You’re rocking social media.


You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar.


How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...

Jeff Domansky's insight:

Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read!  10/10

Jeff Domansky's curator insight, March 20, 2015 1:41 PM

Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read!  10/10

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26 Social Media Monitoring Tools [Reference Guide] - RazorSocial

26 Social Media Monitoring Tools [Reference Guide] - RazorSocial | Public Relations & Social Marketing Insight | Scoop.it

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!

Listening is just as important as sharing on social media.


In this guide, we go through free social media monitoring tools, paid ones suitable for small businesses, and social media monitoring tools suitable for enterprise-level brands....

Jeff Domansky's insight:

Ian Cleary shares 26 useful social monitoring tools.

Marco Favero's curator insight, March 9, 2015 7:14 AM

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Sergey Pavlov's curator insight, March 10, 2015 6:26 AM

26 Social Media Monitoring Tools

Christine Day's curator insight, April 20, 2015 10:44 PM

A little basic, but Interesting list of social media tool vendors 

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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | Public Relations & Social Marketing Insight | Scoop.it

in aIt’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.

The truth is that these tasks don’t have to be no where near as time consuming or difficult.

Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.

In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here....

Jeff Domansky's insight:

There are some fairly new social media monitoring tools mentioned and well worth checking out if you need to monitor better.

Marco Favero's curator insight, November 22, 2014 6:37 AM

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