5 Ways Consumers Connect to Stores With Mobile Shopping | Public Relations & Social Marketing Insight | Scoop.it

Discover new insights about mobile shopping behavior, including the start of the shopping journey and in-store research.


Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store.


Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.