Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Five Popular Infographic Templates (And Why They Work so Well)

Five Popular Infographic Templates (And Why They Work so Well) | Public Relations & Social Marketing Insight | Scoop.it

Infographics, an effective form of content marketing, are everywhere on the Web, but it isn't always easy to come up with good designs when you want to create one yourself, especially if you're not skilled in design and visual content.


Fortunately, you have plenty of options. Many blogs and other publications offer tips and tricks to help improve your visual content, and sites like online infographic maker Visme (which I founded) and applications such as PowerPoint offer templates to help you get started.


Templates help you get a general feel about what works for an infographic and what doesn't, which can then allow you to branch out with your own designs. Often, though, in the business world, a lot of templates are simply tweaked to create an infographic; the basic template remains intact. After all, if it isn't broke, why fix it?


So here are five of the most popular templates, the reasons they work so well, and a few tips and tricks to help you make them your own....

Jeff Domansky's insight:

MarketingProfs shares 5 types of infographic templates that work well, with tips to help you create your own infographics.

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3 Trends Depicting the Future of Infographics | Gifographics

3 Trends Depicting the Future of Infographics | Gifographics | Public Relations & Social Marketing Insight | Scoop.it

As a marketer, your content strategy is very important. Blogs, articles, social media posts, slide presentations, etc. There are so many ways to market your content.


But in the last few years, infographics have caught the attention of online marketers and media professionals. They feature a combination of text, design, and images to convert complex data into an easy-to-read piece of content.With evolving visual communication, infographics are now focusing on driving flexibility, shareability, and audience engagement. The three trends that will help you in doing so are...

Jeff Domansky's insight:

Three infographics trends to follow.

Jeff Domansky's curator insight, May 19, 2017 8:59 AM

Three infographics trends to follow.

insta9 's curator insight, May 26, 2017 6:20 AM
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DigitalVibes's curator insight, October 27, 2017 2:54 PM
Las infografías llaman la atención en el sector del marketing porque combinan texto, diseño e imagen para convertir datos complejos en contenidos de fácil comprensión. 

Las tres tendencias actuales en el mundo de la infografía son:
1- Diseño Modular: "crear secciones claras y exclusivas para varios tipos de datos. Esto permite ver las secciones como partes indiviuales de un contenido o como una parte de una infografía".
2- Storytelling: "transportar al usuario de una narrativa a otra, crear una experiencia para ellos y dejarles participar en ella".
3- Contenido Divisible: "crear una pieza central de contenido que puede fragmentarse en muchas".

En este enlace se puede seguir leyendo el artículo propuesto y también se explica cada tendencia mediante una infografía:

También lanzamos la siguiente pregunta: ¿Cómo pueden ayudar estas tres tendencias en e  ámbito periodístico?

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Are infographics on their deathbed? - Muck Rack

Are infographics on their deathbed? - Muck Rack | Public Relations & Social Marketing Insight | Scoop.it
A new report from a company called Clutch suggests the pulse of infographics -- at the heart of many content marketing strategies -- is weakening.

But to borrow a phrase from Mark Twain, are reports of the death of infographics greatly exaggerated?

In a Clutch news release about its report, Rand Fishkin, founder of SEO software company Moz, practically delivers a eulogy for infographics.

“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”
Jeff Domansky's insight:

So are infographics dying? Depends on how well you do them.

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The Science Behind the Most Popular Infographics of 2016 | HubSpot

The Science Behind the Most Popular Infographics of 2016 | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

What makes people want to share an infographic?

Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme, we set out to answer these questions by performing a content analysis of the most shared infographics on social media.


Using BuzzSumo, we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Those were things like word count, size, colors used, format, and topic.


Here's what we found after analyzing over 200 infographics -- and takeaways on how you can apply these insights to your own infographics, making them more shareable....

Jeff Domansky's insight:

HubSpot shares valuable tips on producing effective infographics.

Elita Torres's curator insight, January 1, 2017 9:30 AM
Interesting read for those who do Infographics
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10 of the Best Infographic Examples of 2016

10 of the Best Infographic Examples of 2016 | Public Relations & Social Marketing Insight | Scoop.it

If you ask us, infographics aren't going anywhere.

This year alone, we've covered how essential they are to SEO, and the numerous resources available to create beautiful infographics of your own.

And yes -- when it comes to infographics, we do like to play favorites. That's why we went scoured the web for some of the best infographics of 2016. Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design....

Jeff Domansky's insight:

Very creative examples of infographics.

Kevin MacKenzie's curator insight, December 14, 2016 1:16 PM
Good examples of effective infographic design -- still relevant in 2017. #seo #smm #content #marketing
 
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Content Marketing Inspiration: 25 Interactive Infographics

Content Marketing Inspiration: 25 Interactive Infographics | Public Relations & Social Marketing Insight | Scoop.it

If you have a ton of data and you want to tell a good story, interactive infographics are a fantastic tool. They entice your audience to explore the content, whether it’s a data set or a guided storytelling experience, and they can provide far more information than a static infographic.


So, what makes a good interactive infographic? Whether it’s super simple or incredibly complex, it comes down to good design, engaging interactivity, and an interesting subject. The options are pretty much endless. If you’re thinking about experimenting with interactive infographics or looking for some serious inspiration for your next project, we’ve rounded up our favorites. Scroll through the whole list (they’re listed, not ranked), and click on the images to visit the interactive infographic....

Jeff Domansky's insight:

Here's some inspiring interactive Infographics.

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How do you create great infographics? (Ask Dr. Wobs) - without bullshit

How do you create great infographics? (Ask Dr. Wobs) - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

A good infographic is a graphical story. It basically says “Here is a quick way to understand something important.” If it is a story about something that people care about, it will spread.

 

Here’s what happens in the reader’s mind when they see an infographic worth spreading: “What’s this? Oh, it’s about [topic I care about]. Wow, this is everything I agree with in one place. It explains it so simply. I’m going to print this out/post this on Facebook/email it to the whole department, because maybe then people will understand.”

 

Unless you can imagine a lot of readers saying something like this, you’ve probably got the wrong topic for an infographic....

Jeff Domansky's insight:

Tips on creating better Infographics from Josh Bernoff.

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Visualizing the Fortune 500 - Cool Infographics

Visualizing the Fortune 500 - Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it

Visualizing the Fortune 500 is an experiment by the team at Fortune magazine. This is an interactive data visualization site that shows the location of each company's headquarters and the size of the circle represents the company's annual revenue.

People visit and revisit the Fortune 500 for lots of reasons, chief among them: job prospects, sales leads, corporate research and investor information. And bragging rights, of course. Below are two visualizations that allow you to explore the Fortune 500. On the map you'll find every one of the U.S. headquarters from the 2016 list, on the line chart below it, you'll see how each of the companies on the 2016 list has moved through the ranks for the past 20 years.

They also show an interactive visualization of how the companies have moved through the ranks over the last 20 year history of the Fortune 500....

Jeff Domansky's insight:

Very informative infographic depicting the Fortune 500.

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The art of infographics (and how to make your own) - 99designs Blog

The art of infographics (and how to make your own) - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Infographics take complex data and information and translate it into easy-to-understand visuals.


In today’s fast-paced world, graphic designers need to get the point across simply and efficiently.


In this article, we’ll take a look at several infographics and their inherent qualities, then offers a brief tutorial to help you create your own!...

Jeff Domansky's insight:

99 Designs takes a look at several infographics and their inherent qualities, then offers a brief tutorial to help you create your own!

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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | Public Relations & Social Marketing Insight | Scoop.it

A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.

 

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually....


Via Ana Cristina Pratas
Jeff Domansky's insight:

Nice updated list of infographics tools.

Jeff Domansky's curator insight, June 5, 2016 11:42 PM

Nice updated list of infographics tools.

 
Bart van Maanen's curator insight, June 6, 2016 11:38 AM
Soms kun je een verhaal goed vertellen met een infographic, regelijk een vorm die zich goed laat delen op sociale media. Misschien kun je er ook wel een creatief cv mee maken. Maak je eigen #infographics met een van deze online tools. 
Cristina Maria Cibin's curator insight, February 25, 2017 5:05 PM
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15 Customizable Infographic Templates for PowerPoint [Free Download]

15 Customizable Infographic Templates for PowerPoint [Free Download] | Public Relations & Social Marketing Insight | Scoop.it

In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format. Whether it's a comprehensive side-by-side comparison, a lengthy timeline, or robust collection of numbers and statistics, a well-designed infographic can help you make your point without fussing over a ton of words. 

The big issue is, of course, the amount of time needed to create infographics. Nearly 66% of marketers reported that both lack of time and staff resources are the biggest challenge to creating effective visual marketing, according to a report from Digiday and Chute.

That's where we come in. We've created 20 fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics -- 15 templates in PowerPoint with an additional five versions in Adobe Illustrator. Here's a sneak peak at what you can expect:...

Jeff Domansky's insight:

Infographics templates you can really put to use thanks to HubSpot.

Jeff Domansky's curator insight, January 5, 2016 2:44 PM

Infographics templates you can really put to use thanks to HubSpot.

Cheryl Chng's curator insight, January 8, 2016 3:44 AM

Infographics templates you can really put to use thanks to HubSpot.

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Are Infographics Part of Your Online Strategy? 5 Design Tips for Success

Are Infographics Part of Your Online Strategy? 5 Design Tips for Success | Public Relations & Social Marketing Insight | Scoop.it

Do you want to improve the quality of the infographics you create?  Want more people to share and link to your work?


Infographics are a great way of showing the world (especially Google) that you’re an expert in your field, but only if the design is of a sufficient standard. Graphics that are hard to read or poorly designed simply won’t generate the desired results.


For help improving your infographic design skills take a read of this infographic from Venngage....

Jeff Domansky's insight:

Infographics tips you can use.

Marco Favero's curator insight, December 1, 2015 3:29 AM

aggiungere la vostra comprensione ...

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50 of the Greatest Data Visualization Examples

50 of the Greatest Data Visualization Examples | Public Relations & Social Marketing Insight | Scoop.it

Data presentation should be elegant, detailed and beautiful. There are different ways to show the data that can be a pie charts, tables, histograms, and bar graph. However, to send a clear and effective message to your readers, you just need more than just a simple table or histogram, etc.


There are some data visualization techniques that present your data much better than expected, intelligent, beautiful, original and in an excellent way. We have gathered some of the most attractive and unique ideas of data visualization examples....

Jeff Domansky's insight:

These data visualizations are really worth viewing. Recommended. 9/10

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Boost Your Content Marketing Strategy with these 10 Infographics

Boost Your Content Marketing Strategy with these 10 Infographics | Public Relations & Social Marketing Insight | Scoop.it

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.


In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content.


The best infographics give equal weight to both parts of the word – they combine essential info with stellar graphic design. I could write a whole blog post about how great infographics can be. But, of course, that would defeat the purpose.


Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! These examples can inspire your own infographic creation while they inform your strategy....

Jeff Domansky's insight:

Learn how to more efficiently create, publish and amplify your content with these informative, graphical infographics.

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How to Use Infographics to Get Leads From Your Website

How to Use Infographics to Get Leads From Your Website | Public Relations & Social Marketing Insight | Scoop.it

 Infographics can also be a helpful device to generate more leads.


Generally, the same rules apply here as for creating any effective visual content -- it serves as a conversion path as a result of shareability and informative nature. But what are the specifics there? What are the different ways to create the infographics that are going to generate leads?


We identified five of our favorite ways to go about doing that, and outlined them below....

Jeff Domansky's insight:

HubSpot shows how to use infographics to get more leads from your website.

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The Undeniable Power of Data Visualization and Infographics

The Undeniable Power of Data Visualization and Infographics | Public Relations & Social Marketing Insight | Scoop.it

It’s expected that only 6% of all data (read: information) comes from books and printed materials – the other 94% is digital.


90% of all data has been created and stored digitally within just the past 3 years, which is striking considering human recordkeeping dates back thousands of years!


To top that off, we’re generating about 2.5 quintillion bytes of data daily, which just adds to the amount of data we have available to us.


But the question is – what do we do with the data we collect? Many people (entrepreneurs, business owners, and data scientists) are beginning to visualize it....

Jeff Domansky's insight:

We are generating more data than ever. But what can you do with that data? Data visualization can help engage your audience and increase conversions.

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Checklist: How To Get More Eyeballs On Your Infographics

Checklist: How To Get More Eyeballs On Your Infographics | Public Relations & Social Marketing Insight | Scoop.it

Just because you have an infographic designed does not mean it’s ready to go. There are a few more steps necessary to ensure success. You need to proofread. You need to publish. And, of course, you need to promote. Basically, you need to know how to optimize your infographic to get the most traffic.


Unfortunately, we see many brands make rookie mistakes in all three of these areas. Whether it’s an unoptimized file name, broken share buttons, or pixelated images, these details can seriously hurt your infographic’s success. If you want to get the most eyes on your infographic, there’s more to do than you think. But don’t worry.


Because our parent company Column Five likes to make things easier for you, they created this handy checklist to help you optimize your next infographic. They even put it in infographic form and checklist form. Feel free to print them out, bookmark them, or embed them on your site.


Follow their tips and you’ll know your infographic is really ready to be published. On that note, you can also take a look at these deep dives into how to optimize your infographic for SEO and how to optimize your blogfor content distribution. Good luck out there!...

Jeff Domansky's insight:

Think your infographic is ready to go? Wait a sec. Here's the checklist you need to make sure you optimize your infographic correctly.

Jeff Domansky's curator insight, December 21, 2016 10:23 AM

Think your infographic is ready to go? Wait a sec. Here's the checklist you need to make sure you optimize your infographic correctly

Naveen Dhollon's comment, March 1, 2019 7:07 AM
https://goo.gl/J6nFCw
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The Visual Web

The Visual Web | Public Relations & Social Marketing Insight | Scoop.it

This interactive infographic by Ceros visualizes a study conducted by GumGum and Brand Innovators about the power of visual content.

Jeff Domansky's insight:

Great interactive infographic. Recommended viewing.

Jeff Domansky's curator insight, November 27, 2016 4:39 AM
Great interactive infographic. Recommended viewing.
AvizorMedia's curator insight, November 27, 2016 5:47 AM
Web visual. Muy recomendable ver esta infografía interactiva. 
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Here's Why Infographics Outperform Blog Posts

Here's Why Infographics Outperform Blog Posts | Public Relations & Social Marketing Insight | Scoop.it

Sure, articles let brands talk directly to customers about solving problems, like how to save for a home while paying off student loans, for example. Blog posts have relatively low overhead compared to, say, a national ad campaign or video product release, and in some industries such as finance, they are necessary to edge out competitors trying to capture the same audience.

 

But a content plan with only blog posts is like a diet that consists solely of bananas. Sure they provide some value and it’s safe to eat one per day, but without diversity you’re going to become malnourished.

 

The problem for many brands is they don’t have the data to justify alternative approaches that may cost more than a 600-word article.

 

When our data scientists examined 3,200 stories produced on the Contently platform over the last year, they found that a different type of content outperforms blog posts across most industries:

- Infographics reach 54 percent more readers than blog posts.

- The median cost to reach one reader for an infographic was $0.04 versus $1.77 for a blog post.

-Infographics have a 73 percent completion rate. Blog posts have a 66 percent completion rate....

Jeff Domansky's insight:

Brands love blog posts. But if they're serious about content marketing, they may want to focus on infographics as well. Time to rethink your blog content.

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8 Helpful Resources for Creating Beautiful Infographics

8 Helpful Resources for Creating Beautiful Infographics | Public Relations & Social Marketing Insight | Scoop.it

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information.  

When details are paired with an image, we remember 55% more of it.

 

That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

 

Sure, you could hire a professional to create the infographics for you. But if you're restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. 

 

We scouted the web for some of them -- check them out below. (And for more on how to create an infographic, check out these tips.)...

Jeff Domansky's insight:

Learn about 8 of the best tools available for creating compelling infographics.

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16 Easy Ways To Think Of Amazing Infographic Ideas

16 Easy Ways To Think Of Amazing Infographic Ideas | Public Relations & Social Marketing Insight | Scoop.it

By combining great visuals, great data, and great copy, they stimulate powerful learning centers in the brain, helping connect ideas much quicker than images or text alone.

 

So, how do you put them to work for you? Whether you’re a newb who’s never worked on one before or an OG who’s done it a million times, remember that all good infographics start with good infographic ideas.

 

I’ve sat through a couple thousand infographic brainstorms, and I know firsthand that coming up with a killer idea doesn’t always happen at will. So, to make things easier—and share some hard-earned knowledge—I’ve compiled a list of some of the more tried-and-true ways to come up with great infographic ideas, as well as a few examples to inspire you. I hope it helps your next brainstorm....


Via Ana Cristina Pratas
Jeff Domansky's insight:

Practical tips for better Infographics.

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Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map]

Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map] | Public Relations & Social Marketing Insight | Scoop.it

Note: the original of this is from a French daily newspaper - RTSR - and I've used Google Translate to provide a rough English translation for those who don't speak French. Apologies, I can read French but can't translate it.


The 88 goals of the Euro on our map


The long shots that hit remain exceptions. Of the 88 goals scored during the Euro, only 13 were scored from outside the penalty area. The fifteen were from within the area of 6 meters.


Besides the three autogoals, almost a goal was scored on two of the right foot (40), a third of the left foot (28 ) and a fifth of the head ( 17). Moreover, few free kicks have allowed players to beat the guards. All details in our infographic.


Click on the dots to review goals....

Jeff Domansky's insight:

This infographic really shows the possibilities of interactivity. When you click on the the dot of each Euro goal, the actual video clip is played below. Very cool!

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4 Ways to Stretch Your Infographic Content | Killer Infographics

4 Ways to Stretch Your Infographic Content | Killer Infographics | Public Relations & Social Marketing Insight | Scoop.it
In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?


Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.


This post will explore a few methods for repurposing your infographic into other media....

Jeff Domansky's insight:

Here's how to repurpose your infographic content to stretch your marketing budget and increase results.

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Review of 20 best big data visualization tools

Review of 20 best big data visualization tools | Public Relations & Social Marketing Insight | Scoop.it

Whether you’re looking to wow your audience at your next presentation or you are a developer looking for a practical way to visualize large sets of data, there are amazing tools out there for both parties. So many that it’s hard to find the right tool for your project.

Want to know the best part?

We made everything easy for you and prepared a series of reviews that cover all the features of the best data visualization tools out there. And we divided our reviews in two sections: data visualization tools for presentations and data visualization tools for developers.

Here are reviews of our 20 best tools for Big Data visualization....

Jeff Domansky's insight:

Valuable review and comparison of 20 best big data visualization tools. Got data, need pictures? Recommended reading. 9/10

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10 Types of Infographics: Which One Works For You?

10 Types of Infographics: Which One Works For You? | Public Relations & Social Marketing Insight | Scoop.it

Creating a really cool, memorable and–above all–shareable infographic comes down to investing the necessary time and attention in all the steps that lead up to an awesome data visualization.

In a previous series of posts, we discussed the steps to creating your own infographic. One of the key elements in this process is understanding that information can be categorized in one of five ways:

  • Chronologically
  • Alphabetically
  • Geographically
  • Categorically
  • Hierarchically


The visual format you choose will depend on how you want to organize your information. To help you identify which type of infographic will best serve your purpose and audience, we’ve compiled a list of the most-used types, along with advice on when to use them and examples of each....

Jeff Domansky's insight:

Useful idea triggers for your next infographic project from Visme.

Jeff Domansky's curator insight, November 23, 2015 9:38 PM

Useful idea triggers for your next infographic project from Visme.

Juhana Peltomaa's curator insight, November 24, 2015 6:11 AM

Tell your numbers as a part of your #BrandStory.