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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Ray Kurzweil on Turing Tests, Brain Extenders, and AI Ethics

Ray Kurzweil on Turing Tests, Brain Extenders, and AI Ethics | Public Relations & Social Marketing Insight | Scoop.it
The inventor and author talks with WIRED Editor-in-Chief Nicholas Thompson about progress in artificial intelligence and how humans should control it.
Jeff Domansky's insight:

Always provocative futurist Ray Kurzwell. Recommended reading for stretching your mind.

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How to think like a futurist

How to think like a futurist | Public Relations & Social Marketing Insight | Scoop.it

Futurist and business consultant Amy Webb says that by asking the right questions, just about anyone can do what she does: separate real trends from hype and glean the paths that technologies will take.


In her recently released book, The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream, Webb shares some of her methods for analyzing the impact of innovations. She spoke to MIT Technology Review’s executive editor, Brian Bergstein, in an interview that Insider Premium subscribers can listen to here. Highlights condensed for clarity follow.

Jeff Domansky's insight:

Futurist Amy Webb on how to think like a futurist.

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Exploring Five New Business Models

Exploring Five New Business Models | Public Relations & Social Marketing Insight | Scoop.it
Your plan is to be the disruptor, not be disrupted. Futurist Ade McCormack share five ways to do business to help you move from the industrial era into the digital era.There are times in history when economic sensibility has headed out the window. Do you remember the dotcom bubble? Concepts such as value, supply and demand, and profitability were temporarily considered old fashioned....
Jeff Domansky's insight:
Thoughtful look at disruption and business.
dyneinvarlot's comment, November 12, 2015 11:34 PM
good
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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Public Relations & Social Marketing Insight | Scoop.it
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Jeff Domansky's insight:
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
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IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years | Public Relations & Social Marketing Insight | Scoop.it

IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss....


In a nutshell, IBM says:

– The classroom will learn you.

– Buying local will beat online.

– Doctors will use your DNA to keep you well.

– A digital guardian will protect you online.

– The city will help you live in it.


Meyerson said that this year’s ideas are based on the fact that everything will learn. Machines will learn about us, reason, and engage in a much more natural and personalized way. The innovations are being enabled by cloud computing, big data analytics, and adaptive learning technologies. IBM believes the technologies will be developed with the appropriate safeguards for privacy and security, but each of these predictions raises privacy and security issues...

Jeff Domansky's insight:

Thoughtful post that's all about "learning".

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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Marketing Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes

How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes | Public Relations & Social Marketing Insight | Scoop.it

The 2012 Allison+Partners/PR Week C-Factors study, which examined the impact of creativity, collaboration and culture on business and communications, hailed the arrival of a new age of engagement, with 85% of respondents affirming this notion. As a result, 88% of respondents said that creative destruction (tearing down the old to begin anew) will be critical to their organizations in the future, with another 96% stating that they will place an increased emphasis on creativity to drive business forward.

 

All of these findings clearly signify the arrival of a period of groundbreaking change not seen or felt since the Industrial Revolution. What we found most intriguing, however, is that while an overwhelming majority sees the need to creatively destruct as vital to the years ahead, only 6% are currently using the principle within their communications departments. This fundamental disconnect is something that will continue to rise to the surface, particularly as the creation of winning experiences becomes more and more critical to positive business performance (100% percent of respondents echoed this sentiment).

 

Here are four key trends that explain some of these fundamental changes and give us a sense of the direction business, consumerism and communications will be moving in in the year ahead....

 

[Thoughtful post worth reading. I liked the four trends: engaagement, artisan microbranding, creative Darwinism, appetite for destruction ~ Jeff]

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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Public Relations & Social Marketing Insight | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, Robin Good
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Dubai plans to introduce flying drone taxis as early as this summer

Dubai plans to introduce flying drone taxis as early as this summer | Public Relations & Social Marketing Insight | Scoop.it

A growing number of companies are looking at the viability of airborne, autonomous taxis as a way to ease urban congestion and transportation woes, but the city of Dubai could leapfrog those with a plan to deploy a passenger-carrying drone as early as this summer.

 

Uber, Airbus and others are still talking about creating test vehicles that would begin transporting cargo first, but Dubai’s Roads & Transportation Agency lead announced (via Mashable) at the World Government Summit in the city that they’re going to begin operating passenger service along predetermined routes starting in July, using the Ehang 184 autonomous quad-opener electric drone to ferry people through the air.

 

The Ehang 184 is a drone that can carry one passenger with a max weight of 220 pounds, for a distance of 31 miles on one charge and at a top speed of 100 mph. It’s plenty enough for short haul trips across a busy urban landscape. Dubai officials will remotely monitor the drones, and pilot them from a centralized command center, and the city says it’s already started test flying the vehicle in Dubai skies, so this isn’t just pure bluster....

Jeff Domansky's insight:

Jetsons anyone? The future is here today with these drone taxis testing in Dubai.

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5 Trends for 2017 | TrendWatching

5 Trends for 2017 | TrendWatching | Public Relations & Social Marketing Insight | Scoop.it

Below, you’ll find a collection of innovations which are (re)defining customer expectations. These innovations – and the 5 big consumer trends they represent – show you glimpses of what your customers will want next.Understanding these trends will help you stay ahead of accelerating expectations, and lead you to actionable innovation opportunities.


Readers who are serious about understanding the direction of consumerism across multiple dimensions will have already spotted that these trends don’t sit in splendid isolation. They are a handful of near-future fragments of the Bigger Picture – more on that below.


But each one is also a killer opportunity to take to your team right now.So: read, think, debate. Then get going with building brands that matter, products that delight and campaigns people can't stop talking about!...

Jeff Domansky's insight:

Understand new global and regional consumer trends and uncover innovation opportunities with five upcoming trends for 2017. Recommended reading!

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Timeline of the far future - Infographic

Timeline of the far future - Infographic | Public Relations & Social Marketing Insight | Scoop.it
What do we expect will happen in one thousand years time? Or one million years? Or even one billion? As our amazing timeline shows, there may be trouble ahead.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Fascinating to speculate on the future with this infographic shared by the BBC.

Laurent Grimbert's curator insight, November 10, 2014 4:34 AM

Life moves pretty fast, so you should stop and enjoy it once in a while, especially if you read this and discover what futur will be for humanity and Earth !!!

Benjamin Labarthe-Piol's curator insight, November 12, 2014 10:46 AM

Funny

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Until earth dies, it leaves us plenty of time to do what matters most…

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Public Relations & Social Marketing Insight | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Jeff Domansky's insight:

Dust off the crystal ball and look at the Internet the future.

Jim Doyle's curator insight, August 17, 2014 6:37 AM

The Future of the Internet

Idris Grant's curator insight, August 25, 2014 3:31 PM

With all the talk of "The Internet of Things," and the rapid advances we're seeing with all-things web, smart devices and hyper-connected world, we found this Infographic goes a long way to tell the story.

Hunca's curator insight, October 8, 2014 11:14 AM

Great article

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Disruptions: Social Media Images Form a New Language Online | NY Times

Disruptions: Social Media Images Form a New Language Online | NY Times | Public Relations & Social Marketing Insight | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.


...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”


Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....



Jeff Domansky's insight:

Another quote that nicely sets the table for this must-read article:


"So isn’t this all bad for society? Another blow for the English language where children won’t even bother to communicate in LOL-speak anymore?


“We’re tiptoeing into a potentially very deep and interesting new way of communicating,” said Mitchell Stephens, author of “The Rise of the Image, the Fall of the Word,” and a journalism professor at New York University. “And as with anything, when you tiptoe in, you start in the shallow waters.”

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What Excites You About Digital Ubiquity? | Greg Verdino

What Excites You About Digital Ubiquity? | Greg Verdino | Public Relations & Social Marketing Insight | Scoop.it

If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting…

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What’s the future of communication? Let’s ask the experts | TNW

What’s the future of communication? Let’s ask the experts | TNW | Public Relations & Social Marketing Insight | Scoop.it
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

What sets us humans apart ...

 

is the speed at which our means of communication develops and innovates. Technology has been helping us to communicate easier, faster and more often. We’re now at a point where we’re “always on” and panic sets in when we temporarily lose the ability to communicate – for example when we lose the data connection our mobile phone....

 

We asked 6 experts from different fields to share their view on the future of communication....

 

[Good read for trend spotters - JD]

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