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Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to “hack” culture. This covers subjects from what colors to wear to a job interview … to the ideal shade for prisons.
Because of this odd relationship we have with color, the colors we choose, and what we name them, become meaningful shorthands for much bigger stories. Every year, Pantone selects a “Color of the Year” that thematically puts us on the right track for the next 12 months. We project as much onto Pantone’s choices as the brand seeks to project onto us. (This year’s color was “Greenery.”)
With all this in mind, research scientist and neural network geek Janelle Shane decided to see how well artificial intelligence fares at both selecting colors and naming them. A writer at Ars Technica calls her results “the greatest work of artificial intelligence I’ve seen to date.”
On Tumblr, Shane describes both the terms of the experiment and its output. “I gave the neural network a list of about 7,700 Sherwin-Williams paint colors along with their RGB values (RGB = red, green, and blue color values),” she writes. “Could the neural network learn to invent new paint colors and give them attractive names?”...
Coloring in shades of “Turdly.” Obviously, AI will learn to be embarrassed but we'll still have jobs.