Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Business Consulting WordPress Themes for 2016 - Web Design Ledger

20 Business Consulting WordPress Themes for 2016 - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it

The beginning of the New Year is the best time for new achievements. That's why we have decided to share a handpicked compilation of 20 ready-made WordPress themes for consulting companies, businesses and financial organizations, which will make it so much easier to get your project live on the Internet.


All running on a fully responsive framework, these premium and free solutions can adapt flawlessly to any screen size and resolution on which they are being viewed. Gone are the times when you need to create a separate mobile version of your website. Now all this and much more can be done thanks to the implementation of smart web technologies, most of which were integrated into the following 20 themes.


So, please welcome the compilation of free and premium Business Consulting WordPress Themes and enjoy your read!...

Jeff Domansky's insight:

A handpicked compilation of 20 business consulting WordPress themes for consulting companies, businesses and financial organizations.

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12 Tools for Brainstorming Blog Content - SiteProNews

12 Tools for Brainstorming Blog Content - SiteProNews | Public Relations & Social Marketing Insight | Scoop.it

Brainstorming the best content ideas for your blog isn’t always easy, but it doesn’t have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process.


Want to know exactly what people are searching for on the web? Looking for a way to compile the best sources to use? Or are you simply looking for the best communities to draw inspiration from? Here are 12 of the best tools out there for finding things to blog about....

Jeff Domansky's insight:

Here's something blogging idea tools you can use.

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How to Develop a Solid Blog Outreach Strategy

How to Develop a Solid Blog Outreach Strategy | Public Relations & Social Marketing Insight | Scoop.it

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?


It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.


Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.


So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal....

Jeff Domansky's insight:

Excellent advice on blogger outreach from Neil Patel. This infographic is superb. Recommended reading. 9/10

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New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | Public Relations & Social Marketing Insight | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Jeff Domansky's insight:

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

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Making the Case for Blogger Outreach: A Guide to Getting a Ticket on the Blogger Outreach Train | GroupHigh

Making the Case for Blogger Outreach: A Guide to Getting a Ticket on the Blogger Outreach Train | GroupHigh | Public Relations & Social Marketing Insight | Scoop.it

Maybe you still need to convince yourself that bloggers are a pretty epic way to promote your brand?Or, what I hear of often, is that marketers need to convince their bosses to board the blogger outreach train.


Regardless of the why, the who is the bloggers and you don’t want your competitor to scoop up yummy blogger mentions before you can get your brand on board. So print out this post and keep it with you because you’ll never know when you’ll have to make the case for blogger outreach....

Jeff Domansky's insight:

Kristen Matthews offers useful tips and a guide to effective blogger outreach and why it matters.

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The Smart Guide to Working With Bloggers: A Compilation of Expert Advice - GroupHigh

The Smart Guide to Working With Bloggers: A Compilation of Expert Advice - GroupHigh | Public Relations & Social Marketing Insight | Scoop.it

One of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?


This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.

Examples Include:

  • A case study from InStyle Maganzine
  • Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
  • Gini Dietrich explains how to PROVE blogger outreach success
  • And so many more gems that will be sure to help you take your work with bloggers to the next level!
Jeff Domansky's insight:

Great free resource if you're planning a blogger outreach program.

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How to Massively Promote Your Blog Using Blogger Outreach (27+ Excellent Resources)

How to Massively Promote Your Blog Using Blogger Outreach (27+ Excellent Resources) | Public Relations & Social Marketing Insight | Scoop.it
For the past year or so I have been reading some of the best articles that have been written on the subject of building genuine relationships with influential bloggers and I am sharing those with you today.


In this post, you will learn how to ;

  • Get influencers to notice you
  • Get influencers to actually respond to your e-mail and social media messages instead of hitting the "DELETE" button


  • Use that initial connection to build a genuine, mutually-beneficial relationship
  • Grow your online presence because of that key relationship...
Jeff Domansky's insight:

Practical blogger outreach tactics worth reading.

GwynethJones's curator insight, July 13, 2015 2:27 PM

Interesting!

I'm not ready to monetize my blog - I don't wanna lose my "street cred" but tips like these are always handy!

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8 Steps to a Blogger Outreach Campaign

8 Steps to a Blogger Outreach Campaign | Public Relations & Social Marketing Insight | Scoop.it

Have you ever considered running a blogger outreach campaign? If not it might be time to consider adding this effective tactic into your marketing mix.


People choose the blogs they read based on the topics discussed and the tone of the content.  Popular bloggers are doing a great job of sharing their personal experiences, creating enticing visuals and inspiring their readers’ purchases in the process.  If a blog features a product or service, readers see it as valuable information.If blogger outreach sounds like something that would benefit your brand, your next question should be, “how the heck do I get started?”


We’ve simplified the blogger outreach process as much as possible for you in the eight steps below. Just remember that running a blogger outreach campaign is no simple task. Regardless, it can be a great way to organically earn credibility and attention for your product....

Jeff Domansky's insight:

Really practical tips for blogger outreach programs designed to get you results when it's done right.

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7 Must-Read Articles On Blogger Outreach - Ninja Outreach

7 Must-Read Articles On Blogger Outreach - Ninja Outreach | Public Relations & Social Marketing Insight | Scoop.it

It’s surprising how many businesses I talk to which aren’t familiar with the concept of blogger outreach.Although blogger outreach has been around for a number of years, there is still quite a bit of novelty in it (great time to be a blogger outreach software).If you’re in need of brushing up, here’s some must read articles!..

Jeff Domansky's insight:

Blogger outreach is definitely an art.

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3 Reasons to Kill Influencer Marketing | Harvard Business Review

3 Reasons to Kill Influencer Marketing | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it

...The fundamental problem with influencer marketing is not that some people aren’t more influential than others, but that there is little, if any, evidence that influencer strategies—other than celebrity endorsement—are viable.  Yet all is not lost.  There is a way to consistently increase the likelihood of viral chains.


In 2001, Jonah Peretti had an e-mail exchange with Nike that went viral on the Web.  He was fascinated and, a year later, he met Duncan Watts at a conference.  The two struck up a friendship and then a collaboration. They did a number of projects together that had promising results, which they published in Harvard Business Review.


Their approach, which they called big seed marketing, does not rely on identifying a small number of special people, but rather on harnessing the power of a large number of ordinary people.  By reaching a mass audience, and encouraging them to share, you increase the likelihood that a viral chain emerges and, even if it doesn’t, you still improve performance.Peretti went on to co-found Huffington Post, which was sold to AOL for $315 million in 2011.  His second company, Buzzfeed, is now valued at $850 million.  In his extended interview with Felix Salmon, he credits not influentials, but “a constellation of connected things” for making his articles go viral so consistently.


So if you want things to spread, forget about special people with “rare qualities.”  Be interesting, reach as many people as you can and encourage them to share....

Jeff Domansky's insight:

Talk about counterintuitive! This one is bound to set people arguing especially those who passionately believe in role of influencers.

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How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog

How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog | Public Relations & Social Marketing Insight | Scoop.it

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services.


It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative and production, viral marketing, video seeding, integrated social media campaigns, viral videos, branded entertainment and webisodes. This is an incredible email!...

Jeff Domansky's insight:

Not a perfect pitch in my opinion, but some good lessons to apply to make your pitches much better.

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