7 Hashtags Turned Bashtags: Lessons Learned | Public Relations & Social Marketing Insight | Scoop.it

The idea was cute. It always is.


Ask members of the public to post there selfies with New York police officers, tag them with #myNYPD, and sing "Kumbayah" together. OK, that last part maybe not.


The response was overwhelming -- overwhelmingly bad. Soon the hashtag was used as a bashtag....