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There are so many different sets of data and information, but no steps on how to improve upon your current analytical data. And you need to fix your site if you want to continue to bring in new sales and revenue. Optimization must be at the forefront of your strategy. I’ve personally used Google’s Search Console to fix my site countless times. It provides data that you can’t find in Google Analytics. But the key is to know how to use that data to your advantage. Today I’ll share a few insider insights on how to use the Search Console to fix your site and drive conversions....
Facebook ads can get tricky because there’s a ton of variables on each and every campaign. It doesn’t help that Facebook’s constantly rolling out more updates and improvements. The good news is that many of these new Facebook ad types are game changers if you know what you’re doing and how to use them each properly. In this article, I’m going to unveil five options that can drastically improve the ROI you’re seeing. I’ll even show you how to combine several of these techniques, using them together to add new layers of context to predict exactly what your customers want to see (and when they want to see it)....
A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman. This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark. Now, I’ve fine-tuned a system that allows me to create powerful content in record time. Trust me, you can do it too, and I’ll show you exactly how. In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....
Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.
But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.
In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.
Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go!
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....
The value you’re providing on your website needs to reach your audience. Because it’s your duty to serve them. Avoiding these 6 design mistakes will ensure that your website doesn’t get lost in search rankings and your work reaches your customers.Ready?Let’s begin with the first mistake....
Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.
The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.
Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks
It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter....
Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2015. Plus, you can always find ways to improve each of the tactics.
What I’m about to show you are the 8 most effective link building tactics that work well right now as well as ways to implement them better than, or at least as well as, anyone else....
Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?
Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.
In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....
2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long experience, I think there are going to be a lot of changes.
Before you start planning how you are going to market your business, read the 10 predictions below. If you follow them, you’ll have a leg up on your competition.
Here are 10 marketing predictions for 2015:...
A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face. What’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about existing links to nonexistent pages?
If you are currently redesigning your site or planning on a full site overhaul in the future, here’s what you need to know:...
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Do you want to automate your content curation? All you have to do is follow the steps below. Step #1: Follow people within your industry on Twitter – once you follow people in your industry you will see what’s hot. This way you don’t have to browse the web and search around for what’s hot.Step #2: Use Pocket – this will allow you to favorite and save what you have found on Twitter that you like. That way, as you are reading you can save what you like.Step #3: Schedule out the content using Buffer – you can connect Pocket to your favorite social media scheduling tool and then schedule out all of the content you like.The content will then get pushed out on your Twitter, Facebook, LinkedIn and any other social site you use....
My fan page has over 900,000 fans. And you know what I wish I never had 900,000 fans.
The reason I have them is because I bought them through Facebook ads.
I spent roughly $400,000 on Facebook ads for fan page growth and post boosting. When I was spending money on Facebook at one point I was getting well over 100,000 visitors a month.
DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have. But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA. I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket. However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think. I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....
Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not how can you become a world-class copywriter in a short period of time if you have only minimal experience? It took me 10 years to improve, figuring out these techniques. By practicing them, you’ll be able to improve a lot faster....
Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digital marketing.
Nothing could be further from the truth.
In fact, mastering SEO and local optimization for your locally run business will bring a higher ROI than just about any other marketing activity you use.
It’s one of the quickest ways to quickly and simply (notice I did not say easily) get your business in front of thousands of new eyes and earn customers for life. With a few simple steps, you can set yourself on the path to long term digital marketing success.
But how do you start marketing your brick-and-mortar business in the digital world? What steps do you need to take over the next 30, 60, or 90 days to successfully grow your online reach and increase sales like you have never seen before?
I’m glad you asked.
In this article, I’m going to give you a step-by-step and day-by-day plan for marketing your brick-and-mortar business....
In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.
The only catch is they can be difficult or scary to do.
I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.
This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....
In this post, let’s reverse engineer the success of 5 of the biggest blogs in the world. - What are the key factors that led to the success of these blogs?
- The intricacies of these blogs like their marketing platforms, design, writing style, posting strategy and more.
To give you an idea of the blog’s reach, I’ve listed its Alexa rank (both global and US) in the sub-title. Let’s get started....
Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an authority, says Joanna Wiebe. To be honest with you, writing a call-to-action message that will compel your visitors to take the right action isn’t an easy task. The 8 tactics below will simplify it for you....
Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.
I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.
I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.
How? Create the best damn content out there. There are no secrets at this point.
Considering organic search still makes up about 64% of referral traffic, it’s worth it....
Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models.
Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent.
I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts.Here are 10 marketing techniques you can learn from Instagram models....
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?
It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.
Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal....
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Neil Patel has a guide to using Google Search Console to improve your SEO. Very useful.