Public Relations
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29 predictions for 2015: Fortune's Crystal Ball

We parsed the data and polled the experts to bring you 27 well-studied predictions of the events, people, and ideas that will matter in 2015.
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We Just Added More Than 1,000 New Words to the Dictionary

We Just Added More Than 1,000 New Words to the Dictionary | Public Relations | Scoop.it
Merriam-Webster added 'face-palm' and more than 1,000 other new words to the dictionary.
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Fake news is a convenient scapegoat, but the big 2016 problem was the real news

Fake news is a convenient scapegoat, but the big 2016 problem was the real news | Public Relations | Scoop.it
You can’t blame Macedonian teens for disastrously email-centric coverage.
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CEOs: Get Political at Your Own Risk

CEOs: Get Political at Your Own Risk | Public Relations | Scoop.it
A recent article in the Los Angeles Times featured the results of a Weber Shandwick study on the impact CEOs may have on their companies’ performance when they
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Why spin is a four-letter word

Why spin is a four-letter word | Public Relations | Scoop.it
Ethics has been a topic of rigorous discussion and debate for decades throughout the communications and public relations fields. This debate only intensified over the past 10 years as 24/7 news and…
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We Will Always Need Crisis Communications

We Will Always Need Crisis Communications | Public Relations | Scoop.it
In crisis management, the first step happens before the storm: Create robust communications infrastructures, policies and procedures.
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Any size company can use public relations to drive sales

Any size company can use public relations to drive sales | Public Relations | Scoop.it
By Robert J. Sincovich, President of R.J. Sincovich Communications, Inc. Having a competitive edge in marketing usually means leveraging all the meaningful
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Watch Muhammad Ali's Ad Pitches

Watch Muhammad Ali's Ad Pitches | Public Relations | Scoop.it
Muhammad Ali was a popular ad pitchman, appearing in ads for Gatorade, Adidas, Apple and other big brands.
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Six Things Most Businesses Don't Understand About PR - Forbes

Six Things Most Businesses Don't Understand About PR - Forbes | Public Relations | Scoop.it
Here are six PR myths -- debunked.
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The Way We'll Live and Work in the Future.

The Way We'll Live and Work in the Future. | Public Relations | Scoop.it
Thanks to the growth in the flexible work economy, and in co-working and in co-living, we're seeing a dramatic shift in how we work and live.
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26 Latin phrases and expressions

26 Latin phrases and expressions | Public Relations | Scoop.it
You don’t have to read ancient Italian texts in order to speak this language. PR pros often borrow terms such as these.
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UC Davis Chancellor apologizes for PR spending

UC Davis Chancellor apologizes for PR spending | Public Relations | Scoop.it
UC Davis Chancellor Linda Katehi is apologizing for spending tens of thousands of dollars to push down references to the 2011 pepper spraying incident online.
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USC Annenberg study predicts PR industry will approach $20 billion by 2020

USC Annenberg study predicts PR industry will approach $20 billion by 2020 | Public Relations | Scoop.it
The USC Annenberg Center for Public Relations today released an executive summary of its Global Communications Report, a comprehensive survey of senior public relations executives, which predicts the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years.  To accommodate this growth, agency leaders anticipate their headcount will increase over the same period by about 26%.  
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UC Davis spent thousands to scrub pepper-spray references from Internet

UC Davis spent thousands to scrub pepper-spray references from Internet | Public Relations | Scoop.it
UC Davis contracted with consultants for at least $175,000 to scrub the Internet of negative online postings following the November 2011 pepper-spraying of students and to improve the reputations of both the university and Chancellor Linda P.B. Katehi, newly released documents show.
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Social media in 2017: What do the experts predict?

Social media in 2017: What do the experts predict? | Public Relations | Scoop.it
Not many people will be sad to see the back of 2016.
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15 words and phrases you never knew you had wrong

15 words and phrases you never knew you had wrong | Public Relations | Scoop.it
Hello! So let me start by saying I had a lot of fun writing this post. After looking up all the terms below, I realized how silly I probably looked to all my former colleagues and classmates. It really gave me a great laugh! How many of these words and phrases have you confused recently? Personally,…
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Good blog post -- these errors are far too common
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What is Public Relations? Explained in a sentence…

What is Public Relations? Explained in a sentence… | Public Relations | Scoop.it
My first few weeks at university were both confusing and entertaining when it came to understanding and explaining what Public Relations (PR) is. I explain in this blog post. But why? I realise that most of the confusion comes from the vague term that is 'Public Relations'. But the vague labelling makes sense since the landscape of PR is constantly…
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5 AP style changes PR pros should know

5 AP style changes PR pros should know | Public Relations | Scoop.it
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
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PR, Marketing and Life Lessons from Muhammad Ali

PR, Marketing and Life Lessons from Muhammad Ali | Public Relations | Scoop.it
PR and marketing professionals can learn many lessons from boxing great Muhammad Ali, who passed away last Friday. Most have nothing to do with boxing. The key lesson: Always remain true to your core…
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Amanda Johnson: Ode to the comma (and a bit about PR)

Amanda Johnson: Ode to the comma (and a bit about PR) | Public Relations | Scoop.it
For such a small spot of ink, the comma wields power. It stops millions in their tracks. It pauses those on a roll. It brings order to chaos. It connects, organizes and introduces.
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5 “Must Include” Items for your Crisis Management Plan

5 “Must Include” Items for your Crisis Management Plan | Public Relations | Scoop.it
I often get asked the following question: What should we include in our organization’s crisis management plan? While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit
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In digital communications, the message still matters

In digital communications, the message still matters | Public Relations | Scoop.it
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
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Google CEO: 'Devices' will be things of the past

Google CEO: 'Devices' will be things of the past | Public Relations | Scoop.it
Sundar Pichai says the next big evolution for technology will be artificial intelligence.
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NBC’s Olympic Goals Are High, Despite Hurdles in Rio

NBC’s Olympic Goals Are High, Despite Hurdles in Rio | Public Relations | Scoop.it
With a little more than 100 days to go before the start of the Rio Olympics, NBCUniversal is rolling out its largest marketing campaign ever for an event it hopes will set TV viewing records. The advertising blitz illustrates how much is riding on the success of the company’s signature sports property amid a variety of woes in Brazil.
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Your texts are not as secure as you think

Your texts are not as secure as you think | Public Relations | Scoop.it
Text messaging is increasingly popular. But not all services are equally secure from snooping, writes columnist Steven Petrow.
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