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Rescooped by Chelsea Rotter from Public Relations, Social Media and SEO from an Agency Perspective
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Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes | Public Relations | Scoop.it
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.

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Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder

Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder | Public Relations | Scoop.it

In 2014 "the press as you know it has ceased to exist. 20th century news organizations are an afterthought." See No. 18 below. Our contributor model, now three years in the making, continues to grow and evolve.

 

FORBES BrandVoice is widely considered a breakthrough product in the much-talked about world of native advertising. With 25 million monthly visitors (as measured by comScore), our audience is bigger and more engaged than ever. Still, disruption rules the news industry, advertising and the public relations business, too. With all the turmoil, here are 18 things on my mind as we prepare for product releases this fall....


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Jeff Domansky's curator insight, July 17, 2013 2:01 PM

Recommended reading: Lewis DVorkin it is always thoughtful on where Forbes is going and what the future of traditional media looks like. 

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Why PR is your best marketing weapon — and how to use it - VentureBeat

Why PR is your best marketing weapon — and how to use it - VentureBeat | Public Relations | Scoop.it
Why PR is your best marketing weapon — and how to use it
VentureBeat
We spent a fortune on marketing. Our oversized marketing department hired overpriced agencies to design logos and to develop marketing materials.
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Rescooped by Chelsea Rotter from The MarTech Digest
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Email Subject Lines: Which Terms Work, and Which Don’t - Marketing Charts

Email Subject Lines: Which Terms Work, and Which Don’t - Marketing Charts | Public Relations | Scoop.it

Adestra has released its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors.

 


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CYDigital's curator insight, July 1, 2013 7:08 AM

Some excellent information in this report which will sway you to test different terms in your Subject Line. Click through for a summary.


  • See the article at www.marketingcharts.com
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Full-Service Marketing Agencies? Can One Firm Handle Everything?

Full-Service Marketing Agencies? Can One Firm Handle Everything? | Public Relations | Scoop.it
With a social firm, what you are getting is 100% of the bandwidth of the smartest people in the company thinking about ONE THING, YOUR SOCIAL MEDIA. The leadership of a full-service ad agency, or a...
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How much content do you need? Here's a formula

How much content do you need? Here's a formula | Public Relations | Scoop.it
Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started ("How much content do you need?
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Advertising On Pinterest – A How-To Guide | Prestige Marketing

Advertising On Pinterest – A How-To Guide | Prestige Marketing | Public Relations | Scoop.it
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.

 

Infographic Highlights:

# 79% of the Pinterest users are female

# Moms are 61% more likely to use Pinterest than any other demographic

# Including the price on a pin generates an average of 36% more likes...


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Jeff Domansky's curator insight, July 1, 2013 10:00 PM

Valuable social marketing insight...

Katie Wight's curator insight, July 8, 2013 6:03 PM

This is interesting because I've noticed more companies using Pinterest as a way to advertise new products.

Rescooped by Chelsea Rotter from Digital Communications And Public Relations In the 21st Century
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The Four Different Types of Media

The Four Different Types of Media | Public Relations | Scoop.it
There are four different types of media: Paid, earned, owned, and shared. We explore all four here. Learn which media works best for your organization.

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Is Mobile Marketing Ineffective? | Social Media Today

Is Mobile Marketing Ineffective? | Social Media Today | Public Relations | Scoop.it

Every broadcast from the local news station includes a call to action for people to connect with them on Facebook and use their mobile app. The promise of immediate access to breaking stories is too good to refuse for news and weather junkies.


Huge stories are a rarity in Western North Carolina except for weather related events. We jokingly say that if you don’t like the weather in the mountains to wait a minute and it will change. Over the last few weeks, violent storms have been rolling through the area making an app that gives early warning helpful...


Unfortunately, this mobile campaign failed...

 



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Jeff Domansky's curator insight, June 23, 2013 8:09 PM

Marketing fail, lessons: If you are using mobile apps (or thinking about it), follow these tips to keep users from getting frustrated with the process and your company.

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Hashtag Marketing: How Brands Are Using Hashtags to Engage Across Platforms

Hashtag Marketing: How Brands Are Using Hashtags to Engage Across Platforms | Public Relations | Scoop.it
#Too #many #hashtags #can #be #annoying, but if used well hashtags can be a great way to get marketing messages to spread. We break down recent hashtag campaigns, from Kmart to Visa, to find out wh...
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Best Marketing Advice Ever: Use Social Media to go to Your Customers

Some of the best advice ever for marketers and business owners is to use social media to go to your customers - don't expect them to come to you. Why do we a...
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10 Yetis Ultimate List of Top 10 Lists - PR Guide For Public Relations Newbies - 150 Essential Tips - Jul 22nd 2013 - Public Relations - 10 Yetis

10 Yetis Ultimate List of Top 10 Lists - PR Guide For Public Relations Newbies - 150 Essential Tips - Jul 22nd 2013 - Public Relations - 10 Yetis | Public Relations | Scoop.it
10 Yetis Ultimate List of Top 10 Lists - PR Guide For Public Relations Newbies - 150 Essential Tips (10 Yetis PR Guide For Public Relations Newbies - 150 Essential Tips http://t.co/c97bftQd7a (yes,...
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How to Deal With Search Marketing Burnout - Search Engine Watch

How to Deal With Search Marketing Burnout - Search Engine Watch | Public Relations | Scoop.it
How to Deal With Search Marketing Burnout
Search Engine Watch
As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day.
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Vadim Lavrusik: How journalists can make use of Facebook Pages

Vadim Lavrusik: How journalists can make use of Facebook Pages | Public Relations | Scoop.it
Editor’s Note: Late last month, Vadim Lavrusik moved from his role as the community manager and social strategist at Mashable to become Facebook's first Journalist Program Manager.
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Content Curation Scorecard for Content Marketing Success - CMI

Excerpt...

 

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

 

To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis.

 


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CYDigital's curator insight, July 1, 2013 7:52 AM

Well, this pretty much summarizes what you need to do with your content curation output! We'd like to think we have these areas covered with The Marketing Automation Alert.


Vis-a-viseo's curator insight, July 1, 2013 12:56 PM

Consistency and quality when it comes to video production and animation are key!  Bright, intricate animation and affordable video production are only just a few of the features that Vis-a-viseo brings to the table. 

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10-companies-hiring-the-most-in-marketing-right-now

10 Companies Hiring The Most In Marketing Right Now
Forbes
Things are slowly improving on the jobs front—but plenty of recession-weary businesses remain hesitant to expand their payrolls today.
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Social Media Marketing Daily

Social Media Marketing Daily | Public Relations | Scoop.it
Social Media Marketing Daily, by OfferedLocal: updated automatically with a curated selection of articles, blog posts, videos and photos. (Social Media Marketing Daily is out!
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Rescooped by Chelsea Rotter from Public Relations, Social Media and SEO from an Agency Perspective
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Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes | Public Relations | Scoop.it
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.

Via Summer Paris
more...
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Free Pinterest Analytics Dashboard

Free Pinterest Analytics Dashboard | Public Relations | Scoop.it
By using the Clarity Dashboard from PinLeague, you will be able to track your Pinterest profile growth over time.
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Rescooped by Chelsea Rotter from Public Relations & Social Marketing Insight
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Your Company Needs a Brand Personality

Your Company Needs a Brand Personality | Public Relations | Scoop.it

Really successful online marketers are companies with a powerful, consistent brand personality. Why? Well...In the last year or so, I’ve noticed a brilliant shift in the world of online marketing. As you know, many of the companies that are growing at a fast clip are using content marketing. They’re communicating with their customers. They’re giving away information for free. But even more than that, the really successful online marketers are companies with powerful, consistent brand personalities. They know who they are and what they stand for. And it comes across in every blog post, newsletter, webpage, and communication....Here's how...


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Jeff Domansky's curator insight, June 24, 2013 8:15 PM

The most successful social marketing companies are creating brand personalities and integrating these brand personae into every aspect of their marketing and communication. Thoughtful reading.

Ali Anani's curator insight, June 25, 2013 12:20 AM

Like humans, brands have a personality. Make it popular.

Abbey Davis's curator insight, August 11, 2014 8:36 PM

Very thought provoking reading in terms of identifying what your brand personality is opposed to trying to be big and bold and funny like other brands have done successfully. 

 

First of all the personality must be appropriate for your brand and secondly it must reflect what your brand stands for. 

 

Two points that stand out the most for me in the consideration of brand personality is consistency and authenticity - any one consumer who looks at your advertising, sees your social media and marketing content etc should be able to identify who you are and what you stand for. On a deeper level even relate to the personality and feel like they have a relationship with that brand. 

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3 Great Pinterest Tourism Marketing Accounts - PinLeague

3 Great Pinterest Tourism Marketing Accounts - PinLeague | Public Relations | Scoop.it

These three great accounts prove that Pinterest and tourism are a match made in marketing heaven. Due to it's visual nature, Pinterest is a great way for tourism sites to promote the beautiful and entertaining things to see and do in their area....Not only do eye-catching scenes perform wonderfully on the platform, but Pinterest is also well known for being a source of escapism. However, tourism marketing has the distinct challenge of selling a culture rather than a product or service. In spite of the challenges faced, these three sites have proved that Pinterest and tourism are a match made in marketing heaven....


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Jeff Domansky's curator insight, June 25, 2013 1:03 PM

Three examples of why marketing on Pinterest works.