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CIO White Paper - The Importance of Web/Social Media Analytics for Public Relations

CIO White Paper - The Importance of Web/Social Media Analytics for Public Relations | Public Relations and Communication | Scoop.it
RT @TheFutureMedia: White Paper - The Importance of Web/Social Media Analytics for Public Relations http://t.co/juL2SHmGiU
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Social media cauldron of hate to players a sad reflection of modern life | David Conn

Social media cauldron of hate to players a sad reflection of modern life | David Conn | Public Relations and Communication | Scoop.it
Number of discriminatory posts makes for depressing reading. Can anything be done by football authorities, police and internet companies?
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December 25: The Day Internet of Things Devices Go Online En Masse - Fast Company

December 25: The Day Internet of Things Devices Go Online En Masse - Fast Company | Public Relations and Communication | Scoop.it
They see you when you're sleeping. They know when they're awake.
Catherine Arrow's insight:

Great strapline...

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Intel Announces Its Own Internet Of Things Platform

Intel Announces Its Own Internet Of Things Platform | Public Relations and Communication | Scoop.it
In addition to entering the wearable market, Intel is also going full in on the Internet of Things.
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Will the Internet of Things Change the Way We Operate?

Will the Internet of Things Change the Way We Operate? | Public Relations and Communication | Scoop.it
In an Inside Analysis interview with Eric Kavanagh, Mike Hummel, CTO of ParStream, talked about  the Internet of Things (IoT) as the maturation of machine-to-machine communication and the next st

Via John Lasschuit ®™
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John Lasschuit ®™'s curator insight, December 10, 2014 11:28 AM

By John Klliian. #IoT and #analytics

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Why Millennials Engage With Brands on Social Media

Why Millennials Engage With Brands on Social Media | Public Relations and Communication | Scoop.it
Social Media - Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing ...

Via Kamal Bennani
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Melanie Leszcynski's curator insight, December 10, 2014 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

Gary Campbell's curator insight, December 10, 2014 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 2014 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

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Where is wearable technology heading in 2015?

Where is wearable technology heading in 2015? | Public Relations and Communication | Scoop.it
More advanced algorithms will pull together different types of data from wearables and these devices will start to enter the workplace next year, analysts have predicted.
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Crisis Management via #SocialMedia

Crisis Management via #SocialMedia | Public Relations and Communication | Scoop.it
When you're in the middle of a major crisis, "tweeting" is the LAST thing on your mind....right? Well, social media can actually be quite detrimental to those wanting details "by the minute," espec...
Catherine Arrow's insight:

Neat little infographic on crisis and social media use

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Ian Burrell: The public face of PR has been disgraced. Now the industry is trying to save it own reputation

Ian Burrell: The public face of PR has been disgraced. Now the industry is trying to save it own reputation | Public Relations and Communication | Scoop.it
Using the fire-fighting talents that are an integral part of its skillset, the public relations industry moved last week to distance itself from Max Clifford, its most famous proponent.
Catherine Arrow's insight:

Ian Burrell suggests that Max Clifford was the UK face of PR. I would disagree. Only mainstream media called him a PR Guru etc., the profession itself always and unfailingly described him as a publicist. Burrell's article is another example of someone equating public relations only with mainstream media relations - that's the thing that has to change.

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Celebrating the Web We Want

Celebrating the Web We Want | Public Relations and Communication | Scoop.it
The latest version of Firefox is a huge milestone for Mozilla and represents the combined efforts of hundreds of people from around the world. To ...
Catherine Arrow's insight:

This campaign from Firefox - complete with carefully chosen cute kids on the video proclaiming their internet rights - is an example of 'throwing it out there' and hoping for the best. Is it advocacy or publicity? Is the 'you' in the video Firefox or the powers that be? So do we click on the Firefox map and become a data point for data going nowhere?

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Social sniff test: engaging employees as advocates or treating them as commercial commodities? : PR CONVERSATIONS

Social sniff test: engaging employees as advocates or treating them as commercial commodities? : PR CONVERSATIONS | Public Relations and Communication | Scoop.it
Catherine Arrow's insight:

Ongoing and fascinating conversation in this PRC post and subsequent comments on employee engagement, advocacy and more besides - well worth time out for a read.

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Google Analytics - Google+ - Understanding User Behavior in a Multi-Device World In…

Google Analytics - Google+ - Understanding User Behavior in a Multi-Device World In… | Public Relations and Communication | Scoop.it
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital…
Catherine Arrow's insight:

Big changes in Google Analytics ahead - including the language they use to describe visitors and visits. 

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Future of Technology | Pew Research Center's Internet & American ...

Future of Technology | Pew Research Center's Internet & American ... | Public Relations and Communication | Scoop.it
This is among the main findings of a new national survey by The Pew Research Center, which asked Americans about a wide range of potential scientific developments—from near-term advances like robotics and ...
Catherine Arrow's insight:

Interesting view of the future from an American perspective - be keen to see how this translates elsewhere.

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The future of loneliness | Olivia Laing

The future of loneliness | Olivia Laing | Public Relations and Communication | Scoop.it
The long read: As we moved our lives online, the internet promised an end to isolation. But can we find real intimacy amid shifting identities and permanent surveillance?
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How to Write Blog Posts that Get Read and Shared

How to Write Blog Posts that Get Read and Shared | Public Relations and Communication | Scoop.it
Back by popular demand, Gini Dietrich hosts the second Spin Sucks webinar of the year on how to write blog posts that get read and shared. Register now!
Catherine Arrow's insight:

I'd suggest make them relevant

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The Internet of Things and the Connected Person | WIRED

The Internet of Things and the Connected Person | WIRED | Public Relations and Communication | Scoop.it
One of the interesting things about the Internet of Things (IoT): It’s not really about the things. The IoT is a developing technological marvel.

Via Technical Dr. Inc.
Catherine Arrow's insight:

It isn't about the things - totally agree. It is about how we adapt society and our thinking to deal with what is now possible.

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Ivan Garcia-Hidalgo's curator insight, December 25, 2014 11:28 PM

The Internet of Things and the Connected Person | WIRED #cybersecurity

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The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter

The Evolution of Social Media (2004-14) [INFOGRAPHIC] - AllTwitter | Public Relations and Communication | Scoop.it
The Evolution of Social Media (2004-14) [INFOGRAPHIC]
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8 Predictions for Digital Marketing in 2015

8 Predictions for Digital Marketing in 2015 | Public Relations and Communication | Scoop.it
Old digital strategies are making way for an overall brand experience online and offline. Read these 8 Digital Marketing Predictions for 2015 and find out what is really happening next year.
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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Public Relations and Communication | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
Catherine Arrow's insight:

And so the lists begin! May even start a trends list to see how and where they contradict each other...

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Wearable Technology And Digital Healthcare Strategies Should Shift Focus To Chronic Medical Illness

Wearable Technology And Digital Healthcare Strategies Should Shift Focus To Chronic Medical Illness | Public Relations and Communication | Scoop.it
As we marvel at the gadgets that companies such as Nike, Fitbit, Jawbone and Apple have recently produced and brought to market--gadgets that can record our heart rate, calories expended, and steps taken—one can only think of how this technology could...
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Amazon.com: Wearable Technology: Electronics

Amazon.com: Wearable Technology: Electronics | Public Relations and Communication | Scoop.it
Online shopping for Wearable Technology from a great selection at Electronics Store.
Catherine Arrow's insight:

Amazon's new wearable tech shopfront. Wearable tech isn't going to catch on - it has caught on.

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Social media faces doubts after latest round of results

Social media faces doubts after latest round of results | Public Relations and Communication | Scoop.it
SAN FRANCISCO — Social media, social outcast? The once-sizzling sector could be on the outside looking in for investors.
Catherine Arrow's insight:

Can't help wondering if the bubble has thinned to almost the point of bursting.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Public Relations and Communication | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Catherine Arrow's insight:

A very handy guide from Buffer on 'the length of everything'. Suggestions definitely worth considering but remember these things are useful as guides, not rules. If you have compelling content, tell the story to the end, not just to suit a character count.

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Can "liking" a brand online mean you can never sue them? - AGBeat

Can "liking" a brand online mean you can never sue them? - AGBeat | Public Relations and Communication | Scoop.it
Forced arbitration is not a new concept, but could "liking" a brand on social media sites mean you've forfeited your rights to ever sue that brand? General Mills thinks so.
Catherine Arrow's insight:

Now here's a conversation we should all be involved with - forced arbitration based on social interaction. Given that many users 'like' pages so they can complain about the products or services it will pose an interesting conundrum.

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Nike to Drop Out of Wearable Technology - Guardian Liberty Voice

Nike to Drop Out of Wearable Technology - Guardian Liberty Voice | Public Relations and Communication | Scoop.it
Guardian Liberty Voice Nike to Drop Out of Wearable Technology Guardian Liberty Voice Nike For those athletic fans of Nike out there, grab a Fuelband while you can, since the Oregon company has appeared to drop out of this wearable technology...
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