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Los Grand Prix de Cannes 2013: Direct, Public Relations, Promo ...

Los Grand Prix de Cannes 2013: Direct, Public Relations, Promo ... | public relations | Scoop.it
Los Grand Prix de Cannes 2013: Direct, Public Relations, Promo & Activation y Creative Effectiveness. 18/06/2013. Como todos los años, desde Una Pausa Para La Publicidad vamos a hacer un pequeño repaso a la evolución del Festival de ...
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Many Men Offended by Male Stereotypes in Advertising [Study]

Many Men Offended by Male Stereotypes in Advertising [Study] | public relations | Scoop.it
Study finds male stereotypes in advertising may have a negative effect on the target audience.

 

The stereotypical male is a common figure in television and Internet-based advertisements. Men grunt, watch sports, party and seem to have a testosterone-fueled take on life, especially in ads that focus on primarily male-oriented products like beer and aftershave. The overriding sentiment in modern marketing is that men want products that affirm a sort of over-the-top masculinity.


However, according to new research from the University of Illinois, these stereotypical advertisements might actually have a negative effect on their target audiences....

 

[This Bud's for you, pal! Don't mess with my marketing - JD]


Via Jeff Domansky
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How the Royal Baby Bumps up PR Opportunities for Brands | PR Couture

How the Royal Baby Bumps up PR Opportunities for Brands | PR Couture | public relations | Scoop.it

If every time a baby laughs, a fairy gets her wings, then an impending royal birth is like ascension for a publicist. While the world eagerly stands on "Royal Baby Watch," PR professionals have been scurrying about behind the scenes, getting the most play on behalf of Kate Middleton & Prince William's baby boy.


Via Mafalda Correia
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Mafalda Correia's curator insight, July 23, 2013 12:20 PM

The media interest for the royal baby is creating great opportunities to leverage brands visibility. A creative PR approach of the issue is helping brands to engage with their customers and boost sales in baby clothes, furniture, books and many other products.

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Les différents paramètres de l'influence sur les réseaux sociaux

Les différents paramètres de l'influence sur les réseaux sociaux | public relations | Scoop.it
L'influence n'est pas une chose  facile à définir.Qu'est-ce qu'un niveau d'influence efficace ?

Via C-Marketing
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etrevumarcom's curator insight, August 26, 2013 9:12 AM

L'influence ne s'achète pas, elle se planifie...

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15 Alluring Alcohol Infographics

15 Alluring Alcohol Infographics | public relations | Scoop.it

The topic of drinking is universally profound, as documented in these alcohol infographics. Whether its wine, beer or a whisky on the rocks, alcohol is a beverage consumed by millions across the world in dozens of cultures.

 

The market itself is saturated with a multitude of brands, types and flavors of liquors and booze. Beer and wine alone have hundreds of different brewing and fermentation processes that result in distinctively different profiles. Pairing alcohol with food is also a tricky subject to master.

 

Do you know the difference between a lager and ale? Have you found yourself wondering what goes best with a bottle of merlot? If these questions and others are bubbling in your head, consider taking a glance through these insightful infographics about alcohol.

 

[A tasty bit of creative fun for your weekend from @TrendHunter. Cheers! ;-) JD]


Via Jeff Domansky
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Survey: Beer Drinkers Getting Bored With the Taste of Light Beer ...

Survey: Beer Drinkers Getting Bored With the Taste of Light Beer ... | public relations | Scoop.it
“After a long period when these domestic premium light brands dominated the US beer industry, many beer drinkers, particularly younger ones, are finding that they prefer the stronger and more varied tastes of imports and ...
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How sustainability killed branding

How sustainability killed branding | public relations | Scoop.it

Branding has become a game of illusion and mirroring, says Martin Roach.

The branding process looks at every aspect of an organisation with the grand view of establishing a coherent corporate identity – an identity no less, we are talking about the creation of new ‘being’.


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En Cosecha: Agroindustria con sabor a panela

La panela juega una prioridad en la alimentación diaria de los colombianos. La cosecha de la caña, extracción, evaporación, concentración de jugos, batido, m...
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