Public Relations and Social Media
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What Do People Love to Share on Social Media?

What Do People Love to Share on Social Media? | Public Relations and Social Media | Scoop.it
Do you know what people love to share on social media? This post lays out all the information you NEED to know to start creating content that gets shared!
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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Public Relations and Social Media | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/


Via Antonino Militello
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Twitter Marketing Tips For Small Businesses : The Pros and Cons

Twitter Marketing Tips For Small Businesses : The Pros and Cons. You can find more information about using Social Media to market your business at our ...

Via Jay
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Building a YouTube Content Strategy: Lessons From Google BrandLab

Building a YouTube Content Strategy: Lessons From Google BrandLab | Public Relations and Social Media | Scoop.it
Kim Larson, global head of Google BrandLab, shares her inside scoop on how to build a YouTube content strategy.
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Why People With Multicultural Experience Are More Creative

Why People With Multicultural Experience Are More Creative | Public Relations and Social Media | Scoop.it
A person who has immersed themselves in another culture has the openness and cognitive flexibility to make your organization more creative.

Via Anne Leong
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Claude Emond's curator insight, March 8, 2015 9:10 AM

Creativity goes hand-in-hand with openness to what and who is around us, as well as with welcoming and understanding diversity.

Terry Doherty's curator insight, March 8, 2015 7:45 PM

Another way of showing how reading widely does more than just "broaden your world."


"When you dive into a second culture, two interesting things happen. First, it increases your overall openness to new experiences ... As second thing that happens is that you being to recognize that everything in the world can be viewed in many different ways." 

Susanna Soderstrom's curator insight, March 9, 2015 10:50 AM

Obvious to some not to others

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The 36 Rules Of Social Media (Infographic) - Business 2 Community

The 36 Rules Of Social Media (Infographic) - Business 2 Community | Public Relations and Social Media | Scoop.it
The 36 Rules Of Social Media (Infographic) http://t.co/Pra6m08oMj via @B2Community

Via Dr. Susan Bainbridge
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Alison D. Gilbert's curator insight, March 22, 2014 4:54 PM

Only 36 rules out of millions of activities?

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Creating Content: How Much Is Too Much?

Creating Content: How Much Is Too Much? | Public Relations and Social Media | Scoop.it
Is there such a thing as having too much content? Several experts consider this common question in content marketing and share their thoughts, based on collective experience with best practices and...
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Eight Reasons Infographics Are Overrated by @Unmana

Eight Reasons Infographics Are Overrated by @Unmana | Public Relations and Social Media | Scoop.it
Infographics are here to stay, but some feel they are the lazy marketer's marketing. Here are eight reasons why infographics are overrated. (Very fun conversation in the comments of my post on infographics at @SpinSucks.
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Disaster Communication: Skills & Equipment / SurvivalBased Survival Blog

Disaster Communication: Skills & Equipment / SurvivalBased Survival Blog | Public Relations and Social Media | Scoop.it
Many people have no idea how critically important communication becomes during and immediately following emergencies and natural disasters.
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50 Tools to Jumpstart Your Content Marketing Efforts

50 Tools to Jumpstart Your Content Marketing Efforts | Public Relations and Social Media | Scoop.it
Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.
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How content and email marketing can strengthen your social media

How content and email marketing can strengthen your social media | Public Relations and Social Media | Scoop.it

Social media expert Maria Floria describes why email, content and visual marketing should be incorporated into the digital marketing mix. Small businesses have a lot to gain from social media. Not only do they gain visibility, but thanks to the lesser costs of social media they are also able to invest the money they save on other forms of marketing reach strategies.

 

These additional investments can integrate with social media efforts, strengthening the overall performance of the end result. What other strategies are we talking about? There’s at least three: content creation, e-mail marketing, and visual content....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 21, 2013 1:05 PM

If your marketing's integrated, it's going to be more effective.

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What Makes B2B Marketing Different from B2C (And Where Social Media Fits In)

What Makes B2B Marketing Different from B2C (And Where Social Media Fits In) | Public Relations and Social Media | Scoop.it
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ashley stanley's comment, May 8, 2013 2:55 AM
I agree with your point. Better understanding your consumers will enable companies to make decisions based around their needs which will hopefully influence their behaviour favourably towards a company
Eden Weaver's comment, May 8, 2013 11:58 PM
Understanding customers in the B2C market allows marketers to create strong relationships with their consumers. I like how the article gave ideas and tips and details the importance of social media in the B2C market.
Luke Mariner's comment, May 9, 2013 8:01 AM
I completely agree with Sarah, this article discusses the differences between B2B and B2C marketing quite well. Ensuring that an organisation understands their customers allows the organisation to know their customers needs and can therefore market towards them more appropriately and build strong customer loyalty. Social media is extremely important for organisations and I believe that ensuring that social media strategies are in place will contribute quite well to the business, as 92% of companies believe social media is important.
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Infographic: Social Media and Myers Briggs - Marketing Technology Blog

Infographic: Social Media and Myers Briggs - Marketing Technology Blog | Public Relations and Social Media | Scoop.it
While we're all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate.

Via CYDigital
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CYDigital's curator insight, May 13, 2013 8:25 AM
  • See the article at www.marketingtechblog.com
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The Holy Grail of Startup Marketing: Search, Social and Content

The Holy Grail of Startup Marketing: Search, Social and Content | Public Relations and Social Media | Scoop.it
You need to be active on all three fronts to drive traffic to your website and increase sales.

Via Jay
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The World of Small Business Loans Lendio Whiteboards, Episode 1


Via Jay
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Resume Perfection: What To Include and What Not To

Resume Perfection: What To Include and What Not To | Public Relations and Social Media | Scoop.it
When it comes to resume perfection, there is some information you should definitely include and some you shouldn't.Employers want enough background to make their decision, but too much can oftentimes detract from your outstanding qualities.With helpful...
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Mobile Metrics 101: Everything web marketers need to know about app a…

Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% ov…
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Spanish Bank BBVA Embraces Gamification with Online Game - Gamification Co

Spanish Bank BBVA Embraces Gamification with Online Game - Gamification Co | Public Relations and Social Media | Scoop.it
Spain's BBVA Bank has successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services.
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HootSuite launches an RSS reader, Syndicator, for social media managers

HootSuite launches an RSS reader, Syndicator, for social media managers | Public Relations and Social Media | Scoop.it
Adobe, Digg, everyone's developing RSS readers in anticipation of Google Reader dying next week. But HootSuite's looks like it could actually be useful, especially for social media managers. HootSu...
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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages | Public Relations and Social Media | Scoop.it
Learn how to update your PR strategies and tactics to make it more effective, more modern, and more inbound.
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iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com

iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com | Public Relations and Social Media | Scoop.it
5 marketing trends defining 2013 (so far) (page 4 of 6) - http://t.co/cTjkBFXfVF http://t.co/5mXkkn3jdC via @imediatweet
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Is Email Going the Way of the Dinosaur? Industry Experts Think Not! | The Emarketing Blog

Is email still a viable workplace communication tool? Ennect Marketing Solutions says Yes! http://t.co/EIlYAabrxt http://t.co/DLaCRULchX
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Sketchnotes and sketch tweets from Social Media Marketing World

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Know Your 4 Ps to Integrate Traditional and Social Media Marketing

Know Your 4 Ps to Integrate Traditional and Social Media Marketing | Public Relations and Social Media | Scoop.it

POSHGLAM.com founder and Young Entrepreneur Council member Kimberly E. Stone offers 3 tips to help you integrate traditional and social media marketing techniques.

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Elizabeth Anne Dale's curator insight, August 20, 2013 5:34 AM

This article looks in to understanding that an integrated approach to marketing is important as it generates better results. The article demonstrates that you cannot soley rely on traditional media, nor on social media, that a combined approach works much better, and allows for marketing communications to be much stronger, have more effect, and allow the consumer to relate, and to have two way communications with a company. The author also talks about tailoring each marketing message, depending on what media you are using, and I think this is really important. If a company sounds too stiff and formal through a medium like facebook, it can be boring for their customers, making it impossible for them to relate with the company, as they simply sound like a corporate robot.

Hannah Joy Gaisford's comment, August 20, 2013 6:21 AM
A very interesting article I like Elizabeth's comment that if a company is too stiff and formal over facebook it can be boring and unrelatable for their customers. I definitely agree that companies should be personal and friendly over a social media platform especially one like facebook
Analay Malamala's comment, August 20, 2013 9:32 AM
I agree with Elizabeth's insight, communication is much stronger when there is a combined approach to communicating through different media channels. I also agree that tailoring each message depending on the media platform used is very important because I think that as a consumer, I would want to receive messages from my trusted brand that communicates to me in ways that I can understand and relate to, that creates an interest within me about my trusted brand and that it also asserts me of the identity that I have created for myself with the brand. Companies and brands do need to get personal because we as consumers enjoy it when the focus is on us and our voices are heard etc social media like facebook is an interaction platform, there's no time for boring and robotic forms of engagement. Great read though Elizabeth.