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Social Media PR & Social Media Public Relations

Social Media PR & Social Media Public Relations http://www.youtube.com/watch?v=isXM6jGAYKM...
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Ideas For Building A Successful Social Media Marketing Strategy

Ideas For Building A Successful Social Media Marketing Strategy | Public relations | Scoop.it
The largest social media sites are just some of the players in social media marketing.

 

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Social Media Grows Up [Research]

Social Media Grows Up [Research] | Public relations | Scoop.it
As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience.

 

It’s no surprise that the social media big three, Facebook, Twitter and LinkedIn continue to be the top social media platforms used by organizations in 2012 based on Awareness research. Further, usage of these sites remained flat since last year’s survey.

 

YouTube, which gained five percentage points to 71%, and blogs, which gained seven percentage points to 64%, had the biggest increases. These two content options are key to an effective social media strategy. As an easy-to-share, search-friendly publishing platforms, blogs should be at the heart of your content marketing strategy. Even though quality video is expensive to create relative to other content formats, YouTube is the second biggest social media entity after Facebook and the second biggest search engine after Google. Further, blogs and YouTube support the sales process.

 

Interestingly, Google+ was noticeably absent from Awareness’ research. This reveals an under appreciation for Google+’s potential power. While Google+ appeared like a meteor last year and seemed to fizzle out, roughly 60% of the Interbrand 100 have created a Google+ page, roughly 40% post at least three times per week, and over 20% have circle counts of over 100,000. (Here’s more data and actionable marketing tips on Google+.)

 

Mature users of social media, while only a small percentage of Awareness’ respondents, leveraged content-based social media formats in greater numbers. Specifically, their YouTube usage was 83%, twelve percentage points higher, blogs usage was 76%, twelve percentage points higher, and Pinterest usage was eleven percentage points higher. This finding makes sense since these social media platforms require require a continual stream of fresh content; not just commenting and curation. This affects budget and resource allocation.

Further, as firms become more adept at using social media, they target their audiences and their related engagement resulting in more accounts per firm per social media platform.

 

Here are five elements businesses need as their social media usage matures. Don’t forget that like the rest of your marketing, your social media requires goals.

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How to Create and Act on a B2B Social Media Strategy

How to Create and Act on a B2B Social Media Strategy | Public relations | Scoop.it

Implementing and executing a social media strategy for your business-to-business (B2B) organization, large or small, is not a simple task. Even the largest brands have struggles. So Dreamforce 2012 took the topic head-on during a panel including Jen McClure of Thomson Reuters, Tristan Bishop of Symantec, Tanya Donnelly of Schneider Electric, and Kevin Espinosa from Caterpillar.


Here are some key approaches to keep in mind to succeed at your B2B social media strategy.

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8 Things To Consider When Planning Your Company’s Social Media Strategy

8 Things To Consider When Planning Your Company’s Social Media Strategy | Public relations | Scoop.it

Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new companies. As more businesses want to be part of the movement and see their own social return, many eagerly dive in before considering important risks and ways to maximize potential.

 

Before starting blindly, think about these eight aspects.

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Why social media giants use blue as their branding colour | Alicia Cowan

Why social media giants use blue as their branding colour | Alicia Cowan | Public relations | Scoop.it
Have you noticed how Twitter, Facebook, and LinkedIn all use blue as their primary branding colour? Is this a coincidence or clever use of colour branding?

 

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Business Is Starting To Understand the Power of Social Multi-Media

Business Is Starting To Understand the Power of Social Multi-Media | Public relations | Scoop.it
The pace of technological change is accelerating rapidly.

 

 In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening? Because social media really isn’t about the word “media”; it’s about the word “social.” It’s about sharing. And as you know, we have lots of different ways to share online.


We have social photo sharing such as Flicker, social video sharing such as YouTube, social game playing in 3D environments, and many others. But what we’re seeing today is that all the social media sites are making it easier for users to add any and all types of media to their posts, thus creating a new multi-media form of social sharing.Google Plus, for example, takes Twitter to a new level in that it allows us, very easily, to put photographs and videos within our social communications. Facebook has allowed us to do that for some time and it’s now making that easier and easier.


The point is that we’ll increasingly see videos, photography, graphics, animation, and 3-dimensional simulations as a part of social media, because, reading words is one thing; actually seeing those words come to life is another. It’s human nature to humanize technology and adding different types of media to what we are sharing makes the sharing more meaningful, connected and fun.


One of the key benefits of social media is creating social trust. This is important for business to understand, because when you say your product or service is the best, people may or may not believe you. But when people see their friends and others “just like them” saying something is the best, now you’ve developed social trust for your claims. People are then inclined to think: “My friends and colleagues are saying this product is the best, it must be.”


So how do businesses humanize the social media ads and marketing campaigns they’re implementing? They will humanize them with photographs and videos of employees; happy customers using you’re their products, and illustrations of how customers have saved time and money using their services. It’s time for business to go beyond simply writing blogs and posting tweets, they need to embrace the quickly evolving world of social multi-media.

 

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Peggy Yao's comment, September 24, 2013 11:10 PM
TRUST is the keyword every marketers trying to build. How to connect trust with social media? Consumer engagement plays an important role on consumer trust, such as feedback, rating, or commend on restaurant, online shopping or specific product. Consumer tends to listen more on what user said rather than the marketer. Fortunately, social media is the platform that marketers can highly engage with consumers, what can marketers do is to spread out the positive information on social media and also make sure integrated with different social channels to reach larger audience increase exposure. Motivate audience to share and like your post across multi-media to make it connected.

What I disagree on Emiliya’s point of view is that I don’t think now days social media is only used by young generation, I believe that social networking strategy segmentation has become lager than it used to be, of course, there are great among of young generation users, however, middle upper age demographic also is growing consistently, it is the segment that marketers should not ignore
Alysse Woodward's comment, September 26, 2013 8:40 PM
In this article it talks about social media creating trust. I think this is an important aspect businesses should be aware of. Creating trust in any business is important and gains customer loyalty. Facebook is a good social media site that can help businesses gain trust of their customers. If a customer writes a positive feeling or thought about a business on their the company Facebook page other customers are going to see this comment. If more and more customers do this and discuss information and experiences each customer has had, this creates a positive image for the company and therefore gives new customers a sense of security before dealing with a new business. The more positive awareness a company can build the more trustworthy the business will seem to new customers.
Andrew Tibbetts's curator insight, October 15, 2013 7:36 PM

This article talks about the current need for businesses to get involved with the social media aspect. These businesses need to use social media in order to create social trust. The article goes on to discuss how social can be used as well as benefit you in the process. When people see their friends "like" something on social media, it creates a source of trust, and then you end up liking and trusting it because your friend did. These businesses can post pictures, diagrams, and blogs among a few in order for their clientele to view what they have to say or show.

This article was originally posted by business2community.com