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Public Relations - Do Publishers Value PR Pitches? : MarketingProfs Article

Public Relations - Do Publishers Value PR Pitches? : MarketingProfs Article | Public relations | Scoop.it
Public Relations - Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
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25 PR Influencers to Follow on Social Media

25 PR Influencers to Follow on Social Media | Public relations | Scoop.it
What sets PR influencers apart is their expertise in many different topics, as well as their ability to adapt and capitalize on all of the latest trends.
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When Should Your Agency Hire Its Next Employee?

When Should Your Agency Hire Its Next Employee? | Public relations | Scoop.it
When is it the right time to hire your next employee?
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Ultimate Guide to Online Content Marketing Courses

Ultimate Guide to Online Content Marketing Courses | Public relations | Scoop.it
A round up of top online content marketing courses as well as detailed instructions on determining which course is best for your goals.
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Thoughts on Recent Developments in Communication Evaluation and Measurement

Thoughts on Recent Developments in Communication Evaluation and Measurement | Public relations | Scoop.it
This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article,
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How to prove the value of your PR strategy to your CEO

How to prove the value of your PR strategy to your CEO | Public relations | Scoop.it
When it comes to your PR strategy, how do you justify to your CEO? You need them, and their finances, on side, but using the right analytics, you can win them around.
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Public Relations Mistakes: Brand Fails as PR Successes?

Public Relations Mistakes: Brand Fails as PR Successes? | Public relations | Scoop.it
When businesses mess up, the online outrage and media coverage seem a PR nightmare. But, these days, the result is often increased brand awareness. What does it take to really fail?
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PR Reporting: What to Do When Your Results Are Less Than Stellar

PR Reporting: What to Do When Your Results Are Less Than Stellar | Public relations | Scoop.it
As PR becomes increasingly analytics-based, keeping track of a failed campaign and provide data for PR reporting can be daunting.
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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About) | Public relations | Scoop.it
In a world of publicity and marketing message saturation, reframing ideas to break through the noise can be challenging. That's why we turn to PR Blogs to learn from our colleagues in the trenches of publicity and marketing campaigns.
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Beware the 4 Killers of Clarity in PR Writing –

Beware the 4 Killers of Clarity in PR Writing – | Public relations | Scoop.it
Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are fo…
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PR and Influencer Marketing: Measurement & Effectiveness | MarketingProfs Podcast

PR and Influencer Marketing: Measurement & Effectiveness | MarketingProfs Podcast | Public relations | Scoop.it
A public relations and social media expert shares tips for PR measurement and effective influencer marketing. Check out the article and podcast for all the details.
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How Earned and Paid Media Are Merging—and How It Impacts PR Pros

How Earned and Paid Media Are Merging—and How It Impacts PR Pros | Public relations | Scoop.it
As the tasks of PR pros expand, the gulf between different modalities shrink. We're seeing that now with earned and paid media.
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Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring? | Public relations | Scoop.it
Advertising Value Equivalency is outdated. But what's the alternative?
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What influencer marketing can learn from PR’s history

What influencer marketing can learn from PR’s history | Public relations | Scoop.it
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
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Lightning in a Bottle: Spotting Trends in the PR Industry

Lightning in a Bottle: Spotting Trends in the PR Industry | Public relations | Scoop.it
Spotting trends in the PR industry can be a fickle endeavor, but knowing what platform or new campaign will capture the exact eyeballs you want can be a ever-moving target.
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'The flexibility is incredible': When companies ditch the office, everyone's a remote worker - Business

'The flexibility is incredible': When companies ditch the office, everyone's a remote worker - Business | Public relations | Scoop.it
Virtual workplaces offer employees much greater choice over when and where they work than a traditional office environment. It's not for everyone, though — it can also be socially isolating if employees don't put extra effort into communicating with co-workers.
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How PR Is the New Link Building #SEMrushchat

How PR Is the New Link Building #SEMrushchat | Public relations | Scoop.it
In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to
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Why Should You Hire A PR Agency? | How To Find the Right PR Firm

Why Should You Hire A PR Agency? | How To Find the Right PR Firm | Public relations | Scoop.it
Here we give you 10 compelling reasons to hire a PR agency and 5 ways to find the right public relations firm for your project.
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PR is dead, long live Public Relations - Thriving in the digital economy

PR is dead, long live Public Relations - Thriving in the digital economy · Emerging Trends, Opportunities an Challenges · Managing on- and offline platforms …
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Take Advantage Of The Internet And Traditional Marketing Tools To Promote Your Small Business

Take Advantage Of The Internet And Traditional Marketing Tools To Promote Your Small Business | Public relations | Scoop.it
Okay, you have the internet which, for many small businesses can be really scary. Internet-speak is full of words which make no sense, and the deeper you look down that rabbit hole, the less you’re…
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Download The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication Journalism) | eBooks Textbooks

Download Download The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication Journalism) | eBooks Textbooks Ebook Onl…
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Building Your Personal Brand Where You Work

Building Your Personal Brand Where You Work | Public relations | Scoop.it
To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
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How To Survive (And Thrive) In A Time Of Crisis

How To Survive (And Thrive) In A Time Of Crisis | Public relations | Scoop.it
Too many people don’t realize they should try to get on with life, even when a crisis is ongoing.
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Public Relations (PR) Tools Market Report 2018-2023

DecisionDatabases.com adds a report on Global Public Relations (PR) Tools Market by Manufacturers, Countries, Type and Application, Forecast to 2023.
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Spreading the word: How to promote your online business

Spreading the word: How to promote your online business | Public relations | Scoop.it
E-commerce entrepreneurs share their tips on how to get noticed in the global digital marketplace.
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