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18 Awesome Survey & Poll Apps

18 Awesome Survey & Poll Apps | public opinion research | Scoop.it
Customer feedback and market research are among the critical factors that determine the success of a brand.

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Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | public opinion research | Scoop.it
Read through some statistics that help determine whether Pinterest or Facebook is a better social network for promoting visual content, specifically.

 

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.

 

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.

 

Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it?

 

It did to us. So it got us thinking ... which is the better social network for promoting visual content? Pinterest, or Facebook? I'm sure you'll come up with your own opinion, but let's evaluate both sides of the coin right now and see if we can't figure this thing out, using some fascinating statistics as fodder for our debate.

 

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Rescooped by Anne Murray from Social-Business-Marketing
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The State Of Social Media Marketing

The State Of Social Media Marketing | public opinion research | Scoop.it

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


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EZIA's curator insight, February 10, 2013 10:58 PM

Social Marketing is rising - watch where it's going in 2013.