Marketing for Public Libraries
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Libraries at the Crossroads

Libraries at the Crossroads | Marketing for Public Libraries | Scoop.it
Americans believe libraries are important community institutions and profess interest in libraries offering a range of new program possibilities. Yet, even as the public expresses interest in additional library services, there are signs that the share of Americans visiting libraries has edged downward over the past three years.
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Part 4: What people want from their libraries

Part 4: What people want from their libraries | Marketing for Public Libraries | Scoop.it

In addition to asking people how they use their local public libraries, we also asked them about how much they felt they know about the different services and programs their library offers. We also examined how important Americans feel various library services are to their communities, and explored what sort of activities and resources people might be interested in using at libraries in the future.

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Keys to Engaging Older Adult @ your library

This toolkit responds to the concerns of librarians across the country who are providing services for the growing numbers of older adults in their communities.

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Marketing Adult Reading Programs to the Public

Lots of public libraries have reading programs for kids, especially in the summer. But do you find you’re having trouble reaching adults and encouraging them to read? I found a few people who have very successful adult reading clubs, and asked each of them to share their stories so that other libraries can copy them as the summer reading season rolls around again.
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Using Market Segmentation to Provide Better Public Library Services | Topeka & Shawnee County Public Library

Using Market Segmentation to Provide Better Public Library Services | Topeka & Shawnee County Public Library | Marketing for Public Libraries | Scoop.it
Your library is leading the pack among libraries nationwide in the adoption of GIS technology to map out our market, communicate with our current customers and connect to potential cardholders. Our research into who is using the library, how they are using it and who isn't using it was recently published in a library trade magazine. Read what was published about us by clicking into this post.
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Pew Internet Releases a Typology of U.S. Public Library Engagement

Pew Internet Releases a Typology of U.S. Public Library Engagement | Marketing for Public Libraries | Scoop.it
New Report: Pew Internet Releases a Typology of U.S. Public Library Engagement Via Gary Price at LJ InfoDocket http://www.infodocket.com/2014/03/13/new-report-pew-internet-releases-a-typology-of-u-s-public-library-engagement/ "This is the final report in the Pew Internet public library initiative (funding from Gates Foundation) that was first announced in October 2011.  These initiative studied the, “changing role of public libraries and library users in…
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Social Media: Libraries Are Posting, but Is Anyone Listening?

Social Media: Libraries Are Posting, but Is Anyone Listening? | Marketing for Public Libraries | Scoop.it
If there are over 1 billion people on Facebook and the Twitterverse can help topple governments, then it only makes sense that libraries would also be using these two social media channels to connect with their communities, right? Well yes and no.
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Contagious Marketing | American Libraries Magazine

Contagious Marketing | American Libraries Magazine | Marketing for Public Libraries | Scoop.it
The most powerful marketing and communication strategy is word-of-mouth marketing (WOMM). But it’s a big step to go from having just a few people talking about your library to having your message go viral, when everyone is talking about it.
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Marketing Public Libraries to Millennials Using Snapchat - NJSL DIRECT

Marketing Public Libraries to Millennials Using Snapchat - NJSL DIRECT | Marketing for Public Libraries | Scoop.it
Public libraries looking for a new way to reach the elusive 20-something market should consider Snapchat.
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Brooklyn Public Library’s Texting Initiative for Early Literacy

Brooklyn Public Library’s Texting Initiative for Early Literacy | Marketing for Public Libraries | Scoop.it
In late March, we and our colleagues at the Brooklyn Public Library (BPL) were at our desks when our cellphones all beeped simultaneously with the same text message: “Find a time to read with your child every day, at a time that works for your family,” it began. This was the first message in a new early-learning texting initiative we had started. We were up and running!
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John Cotton Dana Library Public Relations Award, EBSCO

John Cotton Dana Library Public Relations Award, EBSCO | Marketing for Public Libraries | Scoop.it

The John Cotton Dana Award, provided in conjunction with the H.W. Wilson Foundation, the American Library Association and EBSCO, honors outstanding library public relations, whether a summer reading program, a year-long centennial celebration, fundraising for a new college library, an awareness campaign or an innovative partnership in the community.

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Content Marketing For Libraries

Content Marketing For Libraries | Marketing for Public Libraries | Scoop.it
Sharing ideas and tips for marketing success with my fellow library lovers
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Promoting Adult Library Programming

Promotional tips for effective promotion of adult programming for public libraries.

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Innovative library services “in the wild”

Innovative library services “in the wild” | Marketing for Public Libraries | Scoop.it
Our new report takes a close look not only at how Americans are using public libraries, but also what sort of services and programming they think libraries should offer — and what they say they would use in the future. For this last point, we asked about a range of potential offerings. Here are illustrations of some of these more innovative services, to see what they look like on the ground — as well as some “fun and funky” services that we’ve seen pop up at libraries across the county.
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Marketing the Library, staff training from Ohio Library Council

Marketing the Library, staff training from Ohio Library Council | Marketing for Public Libraries | Scoop.it
Public library training in six self-paced modules that cover the steps of the marketing process. Modules include resource links, promotion ideas, exercises, and quizzes. Create market plans.
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Learning a New Dance Step or Two

Learning a New Dance Step or Two | Marketing for Public Libraries | Scoop.it
We’ve all been there.  Your library has a fabulous public event planned, and you’ve expended a great deal of time and money to make sure it will be one to remember.  But two weeks before the event, the majority of the tickets you expected to give away are still sitting at your public service desks.  Yikes!
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7 New Marketing Skills Public Libraries Must Have - New Jersey State Library

7 New Marketing Skills Public Libraries Must Have - New Jersey State Library | Marketing for Public Libraries | Scoop.it
Digital and mobile technologies have changed the job of marketing public libraries tremendously. Although the underlying principles of marketing haven’t changed, new skills are now essential for success. As you put together your marketing plan, it’s a good idea to think about the skills required to execute it. Creativity will always be valued in marketing, …
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Marketing Your Library | American Libraries Magazine

Marketing Your Library | American Libraries Magazine | Marketing for Public Libraries | Scoop.it
An interview with Terry Kendrick, guru of strategic marketing in libraries
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10 Golden Rules To Take Your Library’s Twitter Account to the Next Level

10 Golden Rules To Take Your Library’s Twitter Account to the Next Level | Marketing for Public Libraries | Scoop.it
If you’re reading this, I’m sure you’re already aware how important Twitter is to libraries. 32 percent of Internet users are on the platform, but more importantly, they’re OUR type of Internet users! There is a strong overlap in the kinds of people who use libraries (or would do if they knew what we offered) and the kinds of people who tweet. And unlike some other social media, Twitter users are receptive to interacting with libraries on this platform.
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Ben Bizzle

Ben Bizzle | Marketing for Public Libraries | Scoop.it

Since 2008, I’ve had the privilege of working at the Craighead County Jonesboro Public Library, serving as director of technology, creator of our YouTube comedy series, administrator of our Facebook page, and member of our creative team. Our goal is to utilize technology to expand the availability and accessibility of library resources and find creative ways to promote the services we provide. With an approach focused on platform building, we see our website, mobile site, and social media infrastructure as the outreach tools necessary to meet the expectations of our ever more connected patrons.Technology & Advertising

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Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog

Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog | Marketing for Public Libraries | Scoop.it
The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a
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Email Newsletters: Social media integration yields 135% more traffic for New York Public Library

Email Newsletters: Social media integration yields 135% more traffic for New York Public Library | Marketing for Public Libraries | Scoop.it
Your email newsletter is only as engaging as the content it features. You can strategically select content and get good results. Or you can randomly select content and get inconsistent, random results.By using social media to inform better choices, The New York Public Library increased email newsletter traffic to blog posts by 135%. Open and clickthrough rates are up, too. See how the team’s social media monitoring and analysis helped newsletter content selection and boosted traffic.
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Turns out most engaged library users are also biggest tech users

Turns out most engaged library users are also biggest tech users | Marketing for Public Libraries | Scoop.it
A new study from the Pew Research Center found that more than two-thirds of Americans are actively engaged with public libraries. The report examines the relationship Americans have with their libraries and technology. Dusty, worn books versus sleek new computers, tablets or smartphones may seem like unlikely companions, but it’s really all about information.
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