Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

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Does augmented reality have a future in fashion? |

Does augmented reality have a future in fashion? | | Psychology of Consumer Behaviour | Scoop.it

"The way we buy and are advertised to has changed; we watch TV with a smartphone, laptop or iPad to hand and AR could act as a way of integrating these devices. By the end of 2011, half of all phones will be smartphones, which suggests a huge audience perceptive to augmented reality. The early adopters amongst fashion brands are cottoning on."

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MediaPost Publications Rockefeller To Question Facebook About 'Alarming' Privacy Report 11/16/2011

Rockefeller To Question Facebook About 'Alarming' Privacy Report - 11/16/2011...

“No company should track customers without their knowledge or consent, especially a company with 800 million users and a trove of unique personal data on its users,” the Senate Commerce Committee said in a statement. “If Facebook or any other company is falsely leading people to believe that they can log out of the site and not be tracked, that is alarming,” the Democrat from West Virginia continued."

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MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011

MediaPost Publications You Have No Choice; Connected TV Ads Are Coming to Get You 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
You Have No Choice; Connected TV Ads Are Coming to Get You - 11/18/2011...

"Real-time media buying platform TubeMogul is the latest entrant into connected TV ads and is introducing tools to let marketers buy targeted video ads across Internet-capable TVs. Research firm Informa has said that connected TV sales will surpass 52 million units this year. In the last month we’ve seen companies such as ad networks Tremor Media and Yume, as well as entertainment discovery service Rovi jump into the business of delivering ads to connected.."

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MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011

MediaPost Publications Analytics-Pet-Owning Vitamin-Poppers Want Their iPads 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Pet-Owning Vitamin-Poppers Want Their iPads - 11/18/2011...

 

Oh Gosh, I'm not male, but I am "pet-owning, traveling, organic-sprout-eating, Omega-3-popping" and I do love my iPad-kh

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The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO

The Future Of Twitter Is In Data, Not Advertising, Says New DataSift CEO | Psychology of Consumer Behaviour | Scoop.it
Dipping into the treasure trove....
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Holiday Shopping Goes Mobile

Holiday Shopping Goes Mobile | Psychology of Consumer Behaviour | Scoop.it
Media reports mobile shopping has increased three times as much as last year.
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Disney Characters Get Augmented in Times Square [VIDEO]

Disney Characters Get Augmented in Times Square [VIDEO] | Psychology of Consumer Behaviour | Scoop.it
Disney is celebrating the 83rd birthday of Mickey Mouse with a big augmented reality installation in Times Square.
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Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing

Rear-view mirror with built-in GPS, hands-free phone, camera, and video screen - Boing Boing | Psychology of Consumer Behaviour | Scoop.it
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Neuroscience Proves That Customers Are Irrational When Making Purchases

Neuroscience Proves That Customers Are Irrational When Making Purchases | Psychology of Consumer Behaviour | Scoop.it

In recent years, neuroscientists have begun to examine how the brain behaves and changes when buying and selling is taking place.
Read more: http://www.inc.com/geoffrey-james/will-science-make-selling-impossible.html

 

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Vatican legal action over kiss ad --Vatican't

Vatican legal action over kiss ad --Vatican't | Psychology of Consumer Behaviour | Scoop.it
The Vatican threatens legal action over the publication of an ad showing Pope Benedict kissing a leading imam on the mouth as part of a Benetton advertising campaign.
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Facebook Reveals its User-Tracking Secrets -You might throw up your cookies

Facebook Reveals its User-Tracking Secrets -You might throw up your cookies | Psychology of Consumer Behaviour | Scoop.it
For the first time, Facebook has revealed details about how it tracks users across the web.
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Latest social network for kids promises a small and safe site – for a price

Latest social network for kids promises a small and safe site – for a price | Psychology of Consumer Behaviour | Scoop.it

Too old for Webkinz, but too young for Facebook? BunkiMunki, a new Toronto-based social network, hopes to give seven- to 13-year-olds an online home...for a price..

 $44.95 for 12 months of unlimited use, or less for one- or six-month access. The membership fee keeps the site, which has 75 users in the U.S. and Canada so far, advertisement-free, said co-creator Merle Bessner." Josh Tapper

 

Kids register with afake name as avatar, play games and earn Bunki Bucks to buy things for avatar

 

 

Great just what we need more training to be over-consumers and parents doing the shelling out. kh

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Kalle Lasn and Micah White, the Creators of Occupy Wall Street

Kalle Lasn and Micah White, the Creators of Occupy Wall Street | Psychology of Consumer Behaviour | Scoop.it

"Kalle Lasn spends most nights shuffling clippings into a binder of plastic sleeves, each of which represents one page of an issue of Adbusters, a bimonthly magazine that he founded and edits. It is a tactile process, like making a collage, and occasionally Lasn will run a page with his own looped cursive scrawl on it. From this absorbing work, Lasn acquired the habit of avoiding the news after dark. So it was not until the morning of Tuesday, November 15th, that he learned that hundreds of police officers had massed in lower Manhattan at 1 A.M. and cleared the camp at Zuccotti Park. If anyone could claim responsibility for the Zuccotti situation, it was Lasn: Adbusters had come up with the idea of an encampment, the date the initial occupation would start, and the name of the protest—Occupy Wall Street. Now the epicenter of the movement had been raided. Lasn began thinking of reasons that this might be a good thing." Mattathias Schwartz
Read more http://www.newyorker.com/reporting/2011/11/28/111128fa_fact_schwartz

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TechCrunch | The Death Of The Impulse Shopper

TechCrunch | The Death Of The Impulse Shopper | Psychology of Consumer Behaviour | Scoop.it
It's no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle.
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MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011

MediaPost Publications Facebook Is Dead For Gen Y; What's Next? 11/18/2011 | Psychology of Consumer Behaviour | Scoop.it
Facebook Is Dead For Gen Y; What's Next?
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Amber Rose - Smirnoff Vodka Fluffed & Whipped Ad

Amber Rose Smirnoff Commercial 2011...

Smirnoff fluffed and whipped

 

That doesn't seem right

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Occupy is not a Frickin’ Maybelline Ad — BagNews

Occupy is not a Frickin’ Maybelline Ad — BagNews | Psychology of Consumer Behaviour | Scoop.it
You know what's messed up? It's when a cosmetics company turns a populist and embattled movement for economic justice into giggly, jiggly mind-numbing hamburger for the sake of peddling lip balm.
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Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women

Digital Adults: Pre-teens are on Facebook and Twitter - Technorati Technorati Women | Psychology of Consumer Behaviour | Scoop.it
Parents report pre-teens now access "mainstream" social networks...
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Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware

Layar’s Vision brings iPhone-friendly augmented reality to publications, QR codes beware | Psychology of Consumer Behaviour | Scoop.it
There are a number of points that bug me about QR codes, and what it takes to work with them. While the idea is solid, the implementation thus far has been lacking. In answer to that, ...
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Meet Frstee, the snowman built from Twitter

Meet Frstee, the snowman built from Twitter | Psychology of Consumer Behaviour | Scoop.it
Want to give Christmas a bit of a technological twist? Forget buying gadgets and doodads as gifts: why not dangle a 3D printed, data-crafted bauble from your tree instead?
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Pets Try to Figure Out Their Owners in Adoption Ads | Adweek

Pets Try to Figure Out Their Owners in Adoption Ads | Adweek | Psychology of Consumer Behaviour | Scoop.it
Draftfcb in Chicago has provided the Shelter Pet Project with another set of amusing PSAs to promote adoption. In these spots, pets examine the eccentricities of their owners.
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Timothy McElroy's curator insight, October 14, 2014 1:03 AM

Dog will stay in the home friendly acommodation of a lovely minder in our caring alternative to dog boarding kennels.
http://www.housemydog.com

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Clever and Creative Sticker Advertising Campaigns | Inspiration

Clever and Creative Sticker Advertising Campaigns | Inspiration | Psychology of Consumer Behaviour | Scoop.it
Some of the best examples of sticker advertising, wisely and creatively done.
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BDigital 2011: Apps and the Future of Content: Social, Local, Mobil...

The PDF from Gerd Leonhard's talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil.

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Welcome, Baby Dovahkiin: Couple Name Child For Skyrim Hero, Win Games for Life

Welcome, Baby Dovahkiin: Couple Name Child For Skyrim Hero, Win Games for Life | Psychology of Consumer Behaviour | Scoop.it
The fantasy world has met the real world. Introducing the baby who met Bethesda Softworks' Skyrim challenge.
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