We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...
k3hamilton's insight:
about word of mouth and social media
-craft contagious content
social currency-status by association
triggers- top of mind, related cues- consider context
To cater to the increasingly popular trend of femvertising, john st. has opened jane st., an agency that specializes in empowering women through advertising....
Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft winners. Check out all 23 spots below, and tell us your favorite.
You know what a McCormick ground pepper tin looks like if you've ever bought pepper or browsed an American spice aisle. They're rectangular and have spouts on each end for sprinkling or pouring the...
We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the ...
Two years ago, a LEGO Friends salon playset took one of the top dishonors in the Campaign for a Commercial-Free Childhood's annual "worst products" list. The organization called the set "so jam-pac...
Starbucks is encouraging its baristas to write the words "Race Together" on cups to get customers talking about racial issue. The idea started internally when about 2,000 Starbuckians attended a forum to talk about Ferguson, Mo., but surely no one foresaw the shit storm that would erupt when it went public.
Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing trend.
"In a meta-analysis of 53 experiments involving nearly 8,500 participants, researchers from Ohio State University examined the effectiveness of sex and violence in advertisements. To synthesize the data, the researchers coded past experiments in which participants reported on their memory of, attitudes toward, and intentions to buy products after they watched TV or films or played video games, or saw ads in print. They studied both neutral ads shown during sexual and/or violent TV programs, as well as ads containing sexual and violent content themselves."
We've all seen shoppers like the lead character in Andrew McYoung's new short film, Shoppers. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a modern sort of loneliness that draws our pity, if not always our sympathy.
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. Also check out yesterday's gallery of the top Film and Film Craft winners.
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the "dead boy" ad by ...
Saying it would "never condone disrespectful or irresponsible behavior," Anheuser-Busch yesterday withdrew one of the 140 "scroll messages" on Bud Light labels that appear to do just that after widespread protests that it was winking at rape culture. "The perfect beer for removing 'no' from your vocabulary for the night. #upforwhatever," the message reads.
Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise for its work. But at times its ads can feel treacly, even cloying.
A discount program for the parents of toddlers is called "Amazon Family" in other parts of the world, but "Amazon Mom" in the United States. Some active Dads are seeking to change that
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about word of mouth and social media
-craft contagious content
social currency-status by association
triggers- top of mind, related cues- consider context
emotion
public
practical value
stories