Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Harley-Davidson, Apple, Avon, Amazon Tops In WOM 10/22/2013

MediaPost Publications Harley-Davidson, Apple, Avon, Amazon Tops In WOM 10/22/2013 | Psychology of Consumer Behaviour | Scoop.it
Harley-Davidson, Apple, Avon, Amazon Tops In WOM - 10/22/2013

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Those brands scored the highest "word of mouth" in their respective industries, according to new research from ForeSee.

The report, "The Word of Mouth Index: Top 100 Brand Edition," is based on more than 21,000 consumer surveys. .."

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Rumors are Apple's secret weapon

Rumors are Apple's secret weapon | Psychology of Consumer Behaviour | Scoop.it
The movie industry plants stories in the media about plot elements or the hiring of a big-name actor to build seemingly organic buzz about upcoming films.
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Why Have Thousands Of Customers Chosen To Get The Johnny Cupcakes Brand Logo Tattooed On Themselves?

Why Have Thousands Of Customers Chosen To Get The Johnny Cupcakes Brand Logo Tattooed On Themselves? | Psychology of Consumer Behaviour | Scoop.it
Johnny Cupcakes founder Johnny Earle points out shoppers waiting to enter his store. Photo by Dave Green. Eager fans pitched their tents, powered up their laptops, and tried to get comfortable for their two-week long wait.
k3hamilton's insight:

smells like vanilla-experienced based brand

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Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing

Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing | Psychology of Consumer Behaviour | Scoop.it
A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the numbers don't add up.
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