MediaPost Publications From Princess To Diva: Gen We's New Beauty Culture -"tween creep" 03/22/2013 | Psychology of Consumer Behaviour | Scoop.it
From Princess To Diva: Gen We's New Beauty Culture - 03/22/2013

 

"..the girls of Gen We are being affected by “Tween Creep,” whereby girls as young as seven or eight are being targeted with style- and beauty-related products that in past generations would have been reserved for the tween years..."