Psychology of Consumer Behaviour
22.9K views | +2 today
Follow
Psychology of Consumer Behaviour
Why, oh why do we buy?
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Rory Sutherland: You don't have to change minds to change behaviour - mUmBRELLA

In this guest post, Paul Fishlock explains why behavioural science is not the enemy of creativity – it’s a springboard to it.

Science knows more about behaviour than marketing ever uses. In itself this is hardly surprising. It’s the chasm between them that’s cause for concern.

Much as we all love clever campaigns, we’re not in the entertainment business we’re in the influence business. We’re paid to get people to pick product X over product Y, use this service more or do this unhealthy behaviour less. Remember?

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

We're watching: malls track shopper's cell phone signals to gather marketing data

We're watching: malls track shopper's cell phone signals to gather marketing data | Psychology of Consumer Behaviour | Scoop.it
Using technology from Path Intelligence, major malls and retailers are gathering "survey data" on shoppers' movements by using their cell phone signals as "cookies" to follow them through their retail adventures.

The technology, from Portsmouth, England based Path Intelligence, is called Footpath.

 

"While Footpath uses only the signal fingerprint of the phone, it does give a fairly accurate record of where the phone has travelled through a mall."

 

"There's just one problem with this type of detailed tracking: it's technically illegal, according to Mark Rasch, the director of cybersecurity at CSC. Thanks to court interpretations of provisions in the USA PATRIOT Act, he said in a recent blog, devices that measure cell phones' signal strength could be considered to be "pen registers"—monitoring devices that require a warrant."

more...
No comment yet.
Rescooped by k3hamilton from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Legitimation: Dark Score Stories and the A&E Brand

Transmedia Legitimation: Dark Score Stories and the A&E Brand | Psychology of Consumer Behaviour | Scoop.it
When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...

Via The Digital Rocking Chair
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Welcome, Baby Dovahkiin: Couple Name Child For Skyrim Hero, Win Games for Life

Welcome, Baby Dovahkiin: Couple Name Child For Skyrim Hero, Win Games for Life | Psychology of Consumer Behaviour | Scoop.it
The fantasy world has met the real world. Introducing the baby who met Bethesda Softworks' Skyrim challenge.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy

The difference between Branding, Marketing, Advertising and Public Relations | Calypso Communications - a strategic marketing, corporate communications, and business development consultancy | Psychology of Consumer Behaviour | Scoop.it
I'd seen the below graphic before (hat tip to Neutron, LLC).
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

How Hip-Hop Has Revolutionized Marketing : NPR

Rapper and producer Jay-Z has pushed computers for Hewlett Packard and musician Queen Latifah models for Cover Girl cosmetics. Steve Stoute documents the marriage between hip-hop culture and big business in his new book The Tanning of America.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

gamemarketing - home

gamemarketing - home | Psychology of Consumer Behaviour | Scoop.it

Some facts about the industry itself,

67% of US households play video games, and

49% of those gamers are between the ages of 18-49. 40% of all these gamers are women, and

the average age of a gamer is 34 years old.

The average gamer spends 8 hours a week playing, that's a lot of time to keep anyone's attention.

more...
No comment yet.
Rescooped by k3hamilton from Curation, Social Business and Beyond
Scoop.it!

Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Psychology of Consumer Behaviour | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.

 

Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"

 

In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:

 

***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.

 

***44% of Direct Mail is never opened

 

***86% of people skip television ads

 

***200m Americans have registered their phone numbers on the FTC 'Do not call' list

 

On the added allure of Inbound Marketing:

 

***Leads cost 62% less than tradional marketing methods

 

***People are in control of the information they receive

 

For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 

 

People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)

 

Curated by Jan Gordon covering "Marketing, Branding & Beyond"

 

Read the article and see the Infographic here: [http://bit.ly/t6nmas]


Via janlgordon
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Meet Frstee, the snowman built from Twitter

Meet Frstee, the snowman built from Twitter | Psychology of Consumer Behaviour | Scoop.it
Want to give Christmas a bit of a technological twist? Forget buying gadgets and doodads as gifts: why not dangle a 3D printed, data-crafted bauble from your tree instead?
more...
No comment yet.
Rescooped by k3hamilton from Curation, Social Business and Beyond
Scoop.it!

Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


Via janlgordon
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

MediaPost Publications Marketing And The Single Mom 10/26/2011

Marketing And The Single Mom - 10/26/2011...

Single Mothers, you have been typed:

 

A recent Women at NBCU study divided single moms into four groups, each with its own very different set of experiences, influence and value to marketers:

* "Girl Interrupted” (13% of moms).

This is the most negative of the categorizations. These women are more likely to be Caucasian, young and lower-income. They also tend to live with extended family, but without receiving much support. Yet, they are the most technologically connected of all the mom segments.

 

*"Dream Girls" (15% of moms). More likely to be Hispanic and receive a lot of family and friend support, Dream Girls have a more positive outlook on life and are excited about being moms.

 

*"Survivor Mom" (13% of moms). She is older, struggling financially and more likely to be divorced or widowed, but also confident in her parenting choices and buying decisions and the most brand loyal.

 

*"Secondlife Moms." Also older and more likely to be divorced, these moms tend to be more educated, to work full time, and be financially secure.

more...
No comment yet.
Rescooped by k3hamilton from Curation, Social Business and Beyond
Scoop.it!

The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


Via janlgordon
more...
No comment yet.