Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications The Truthiness Is Out There 01/21/2013

The Truthiness Is Out There - 01/21/2013

Garfield weighs in on Lance, Manti and the Atlantic and their Scientology-"native advertising"

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Lance Armstrong Nike 2001Commercial

Lance Armstrong Nike Commercial against doping. 2001
k3hamilton's insight:

"Everybody wants to know what I'm on?'

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MediaPost Publications Lance Armstrong And His Tour De Rants 01/18/2013

Lance Armstrong And His Tour De Rants - 01/18/2013

by Barbara Lippert

k3hamilton's insight:

PR problems-celebrity sponsorships- credibility

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MediaPost Publications Nike 'Vehemently' Refutes Charges By 'Lance Hater' 10/17/2012

MediaPost Publications Nike 'Vehemently' Refutes Charges By 'Lance Hater' 10/17/2012 | Psychology of Consumer Behaviour | Scoop.it
Nike 'Vehemently' Refutes Charges By 'Lance Hater' - 10/17/2012...

Celebrity Endorsements!

 

"Forbes’ Monte Burke writes that “by staying with the scandal-tainted Armstrong -- his steadfast proclamations of innocence notwithstanding -- Nike was already sticking its neck out and putting itself in a particularly precarious position. If these allegations [by LeMond] prove to be true, Nike could be the one hung out to dry.”

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