Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012

MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012 | Psychology of Consumer Behaviour | Scoop.it
Burt's Bees Deflakes With Billboard, Video - 10/29/2012...
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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Psychology of Consumer Behaviour | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

 

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

 

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

 

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

 

The full article has many more gems and is well worth a few minutes of your time!

 

Read full article: [http://read.bi/tgVOQe]


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25 Creative and Eye-catching Print Ads

25 Creative and Eye-catching Print Ads | Psychology of Consumer Behaviour | Scoop.it

Ad agencies are trying to be more innovative and creative. Clever and funny ads can be very effective - 25 creative print ads for your inspiration.

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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Psychology of Consumer Behaviour | Scoop.it

Brandon Evans on benefits and importance of crowdsourcing

 

"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.

 

The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.

 

Read more: http://www.marketingprofs.com/articles/2011/5785/the-future-of-marketing-is-crowdsourced#ixzz1WR5LrOWi


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Take a look at Brussels with TGV --Innovative marketing

On the 21st and 22nd of september 2012, SNCF Group, the European leader in high-speed passenger rail services, has invited the folks of Lyons to take a quick look at Brussels to celebrate SNCF's direct high-speed line wich links the two cities in just 3 hours 20 minutes.

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London retail space becomes world’s first farm in a shop | Springwise

London retail space becomes world’s first farm in a shop | Springwise | Psychology of Consumer Behaviour | Scoop.it
FARM:shop will be using an empty retail unit to see how much food they can grow in an urban shop.
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Advertising inspired by famous painters

Advertising inspired by famous painters | Psychology of Consumer Behaviour | Scoop.it
Advertising inspired by famous painters...
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