Great Ad 12: They laughed when I sat down at the piano, but when I started to play!” | Versa Creations Marketing & Advertising Blog | Psychology of Consumer Behaviour |

Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the 20th century’s most successful such ad.” While Caples’ disciple, David Ogilvy, called this copywriter and his famous work “one of the most effective there has ever been.”