Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Last Week Tonight with John Oliver: Native Advertising (HBO) - YouTube

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.
k3hamilton's insight:

"native advertising -- the raisins baked into the cookie that no one wants."

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The Future Of Ethics In Branding | Fast Company

The Future Of Ethics In Branding | Fast Company | Psychology of Consumer Behaviour | Scoop.it

Martin Lindstrom author of Buyology talks about his decision to turn down the big bucks offered from big tobacco.

 

(Bravo!)

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MediaPost Publications Samsung Told The Selfie Stops At The President 04/04/2014

Samsung Told The Selfie Stops At The President - 04/04/2014

"Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn’t having any relation to the real politick of Washington, D.C. And so it is that headlines are calling out both Samsung and Boston Red Sox slugger David Ortiz for “punking” the President with a moment reminiscent of Ellen DeGeneres’ selfie-fulfilling prophecy at the Oscars that did, indeed, set a record for the most retweets.

Ortiz’ selfie with President Barack Obama at a White House ceremony honoring last year’s Major League Baseball champions on Tuesday was initially seen as “Big Papi” being “Big Papi.”

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Creation Curations Ethics of Content Strategy W2E

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation?
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