Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Coca-Cola Campaign Takes on Obesity

Coca-Cola Campaign Takes on Obesity | Psychology of Consumer Behaviour | Scoop.it
Coca-Cola has rolled out a new ad campaign targeting obesity.
k3hamilton's insight:

Mashable asks- Are you buying it? Nope!

 

but then I'm not their target group, so they don't care about me.

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Coke Machine Takes Hugs Instead Of Money (VIDEO)

Coke Machine Takes Hugs Instead Of Money (VIDEO) | Psychology of Consumer Behaviour | Scoop.it
A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better?
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Is This The World's Smartest Coke Machine? Smile ( or maybe not), it might know more about you

Is This The World's Smartest Coke Machine? Smile ( or maybe not), it might know more about you | Psychology of Consumer Behaviour | Scoop.it
Plenty of devices can claim to have an Intel microprocessor inside. But, seriously, a Coke machine? This one does, and it can take your picture, too.

 

"the Intel-powered Coke machine does have one advantage: social networking. If you'd like to show off to the world what you're drinking, the machine includes a Webcam that can take your picture and then email it to whoever you'd like."

 

cue the naughtly photos

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Pepsi vs Coke: The Power of a Brand | Design Shack

Pepsi vs Coke: The Power of a Brand | Design Shack | Psychology of Consumer Behaviour | Scoop.it

Logos change and brand personality history yet the song remains the same- "On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding."

 

"Pepsi always stayed aimed right at children but Coke seems to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only something that the whole family desires, but something that is literally an integral part of the family’s life experiences."

 

On design:

"Both saw simplification as the answer and sought to remove the clutter that the previous twenty years had piled on." Joshua Johnson

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