Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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MediaPost Publications Passersby Help Burt's Bees Billboard Show Before-And-After Effect 01/07/2013

MediaPost Publications Passersby Help Burt's Bees Billboard Show Before-And-After Effect 01/07/2013 | Psychology of Consumer Behaviour | Scoop.it
Passersby Help Burt's Bees Billboard Show Before-And-After Effect - 01/07/2013

 

"..Closer eyes could see that the top of the billboard was affixed with post-it notes; 1,300, in fact. Each piece of paper had a $3-off coupon on the back. What’s more enlightening is that as each sticky note was removed, a new, glowing face was revealed, with the model now smiling next to a jar of intense hydration moisturizer..."

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MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012

MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012 | Psychology of Consumer Behaviour | Scoop.it
Burt's Bees Deflakes With Billboard, Video - 10/29/2012...
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