Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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What's behind the culture of Photoshop in advertising

What's behind the culture of Photoshop in advertising | Psychology of Consumer Behaviour | Scoop.it
Retouching photos is ubiquitous in the beauty industry, but how does it affect us, and who’s to blame?

 

"It’s also brought up an old criticism of Unilever, used since the Real Beauty campaign began – that it is rather ironic to see these feel-good messages from the same company that owns the Axe product line. Ms MacLeod sees no issue with it, saying that Axe’s ads are “intentionally over the top” and humorous."

k3hamilton's insight:

so if ads are over the top like Axe they are OK..oh yeah

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Ad of the Day: Axe Gets Romantic in Anarchy Launch Spot by Tom Kuntz | Adweek

Ad of the Day: Axe Gets Romantic in Anarchy Launch Spot by Tom Kuntz | Adweek | Psychology of Consumer Behaviour | Scoop.it
An Axe fragrance for men and women? Supported by an Axe campaign that isn't aggressively, compulsively misogynistic? The world must be coming to an end.
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NYSportsJournalism.com - Axe Has Space For Super Launch

NYSportsJournalism.com - Axe Has Space For Super Launch | Psychology of Consumer Behaviour | Scoop.it

by Barry Janoff

"Axe is using its Super Bowl campaign to take consumers even higher — to the limits of outer space.

The men's grooming division of Unilever is using its first foray into Super Bowl marketing as part of a broader multi-media campaign that, in the words of of the brand, "is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space."

To that end, Axe has launched the AXE Apollo Space Academy (AASA). And because the company is keen on how to fight underarm odors but not so experienced in space travel, Axe has brought in Buzz Aldrin, the second man to walk on the Moon, as spokesman and has partnered with Space Expedition Corp. (SEC) to make the effort a reality..."

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Hot Girl vs. Zombie - An AXE Halloween Horror Film

Hot Girl vs. Zombie - An AXE Halloween Horror Film | Psychology of Consumer Behaviour | Scoop.it

 Even the walking dead come out smelling great with the AXE Effect in play. You gore and horror buffs, see if you can catch all the references....

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