Five Good Questions for Behavioral Economist Dan Ariely | Psychology of Consumer Behaviour |

Using simple experiments Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.


On setting up guardrails for decision-making

-the effect of putting things on your calendar

-on risk and money decisions


" you want to use emotional information as a cue. You don’t want to use it for decision-making. “