Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Abercrombie Loathes Black So Much That Employees Can't Wear It To Work

Abercrombie Loathes Black So Much That Employees Can't Wear It To Work | Psychology of Consumer Behaviour | Scoop.it
Abercrombie & Fitch won't let employees wear black, and they also don't sell it.

 

""Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos."

k3hamilton's insight:

smella like somebody just wants attention

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Video: Abercrombie and Fitch Under Fire 'Exclusionary' Tactics- wants only skinny people

Critics of clothing company say they offer clothes only to the ultra thin.
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MediaPost Publications Yo, Abercrombie - Here's The Skinny: You Are Totally Fitched 05/20/2013

Yo, Abercrombie - Here's The Skinny: You Are Totally Fitched - 05/20/2013

“Google-able in perpetuity.”

That's a phrase from Can’t Buy Me Like that I’ve been using in front of audiences around the world for several years. It's about the involuntary transparency that has taken brands and all institutions from behind their walled fortresses and re-situated them in glass houses, where their every action and inaction is on public display.

Forever.

k3hamilton's insight:

there is no forgetting on the web

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