Psychology of Consumer Behaviour
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Psychology of Consumer Behaviour
Why, oh why do we buy?
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Bud Light Blasted For Label Many Say Promotes Rape Culture

Bud Light Blasted For Label Many Say Promotes Rape Culture | Psychology of Consumer Behaviour | Scoop.it
Saying it would "never condone disrespectful or irresponsible behavior," Anheuser-Busch yesterday withdrew one of the 140 "scroll messages" on Bud Light labels that appear to do just that after
widespread protests that it was winking at rape culture. "The perfect beer for removing 'no' from your vocabulary for the night. #upforwhatever," the message reads.
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Ad of the Day: Budweiser vinyl magazine ad you can play on your turntable

Ad of the Day: Budweiser vinyl magazine ad you can play on your turntable | Psychology of Consumer Behaviour | Scoop.it
Brand partners with Will.i.am on a vinyl magazine ad you can play on your turntable...

 

To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable.

 

http://www.youtube.com/watch?feature=player_embedded&v=X0NRGDw_cNY

 

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2013 Budweiser Super Bowl Ad — The Clydesdales: "Brotherhood"

See Budweiser's 2013 Super Bowl ad featuring our famous Clydesdales horses — and introducing our newest foal, who was just 7 days old during the shoot. For m...
k3hamilton's insight:

baby animals- name them with social media- old ideas in new ways.Budweiser goes for sentimental

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