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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | psychology intro | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog

12 distinct social media personalities revealed including ‘Ranters’ and ‘Peacocks’ [infographic] | The Wall Blog | psychology intro | Scoop.it

Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?

 

Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.

 

The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.

 

Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities.



Read more: http://wallblog.co.uk/2013/04/15/12-distinct-social-media-personalities-revealed-including-ranters-and-peacocks-infographic/#ixzz2QY01Oa4v ;
Follow us: @thewalluk on Twitter


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Jeff Domansky's curator insight, February 18, 2014 1:27 PM

What's your social media type?

Victor Juarez's curator insight, February 18, 2014 6:22 PM

Curiosa inforgrafía sobre las personalidades en social media...

Alison D. Gilbert's curator insight, February 18, 2014 7:20 PM

What is your social media personality? Read this story to find out.

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How video gaming can be beneficial for the brain

How video gaming can be beneficial for the brain | psychology intro | Scoop.it

Video gaming causes increases in the brain regions responsible for spatial orientation, memory formation and strategic planning as well as fine motor skills. This has been shown in a new study conducted at the Max Planck Institute for Human Development and Charité University Medicine St. Hedwig-Krankenhaus. The positive effects of video gaming may also prove relevant in therapeutic interventions targeting psychiatric disorders.


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Natalia Zhukova's curator insight, November 24, 2013 3:49 AM

I used to think video gaming could only destroy your sense of reality, develop isolation from society, alienation, even depersonalization and loss of identity in which the real self is replaced by virtual, emotions are inhibited and finally you end up with psychiatric disorders. This article changes my approach.

 

Alex Simon's curator insight, December 8, 2013 4:41 PM

i totally agree with this article. i think its really cool someone researched this and found this cool information.

Ella Cooper's curator insight, May 1, 2014 8:11 AM

Thought provoking study that has found a casual link between video gaming and volumetric brain increase. The possibilities for advancements in video gaming therapy for brain disorders could be close with future research. 

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | psychology intro | Scoop.it
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...

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Melita Valcich's curator insight, February 11, 2014 10:00 PM

Why colour is so important!

Anabell Hilarski's curator insight, February 17, 2014 1:18 PM
Why Is Facebook Blue? The Science Behind Colors In Marketing #Facebook #Marketing
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Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End

Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End | psychology intro | Scoop.it
Meteors and tigers and aliens, oh my.  This latest in a string of bus-shelter advertising stunts is one of the more demonic.

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Ella Cooper's insight:

Technology and consumer psychology is completely changing the way brands are advertising their products.

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How video gaming can be beneficial for the brain

How video gaming can be beneficial for the brain | psychology intro | Scoop.it

Video gaming causes increases in the brain regions responsible for spatial orientation, memory formation and strategic planning as well as fine motor skills. This has been shown in a new study conducted at the Max Planck Institute for Human Development and Charité University Medicine St. Hedwig-Krankenhaus. The positive effects of video gaming may also prove relevant in therapeutic interventions targeting psychiatric disorders.


Via Josué Cardona
Ella Cooper's insight:

Thought provoking study that has found a casual link between video gaming and volumetric brain increase. The possibilities for advancements in video gaming therapy for brain disorders could be close with future research. 

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AnnaGunder's curator insight, November 20, 2013 8:59 AM

Böcker är också utvecklande - lagom är bäst ;)

Natalia Zhukova's curator insight, November 24, 2013 3:49 AM

I used to think video gaming could only destroy your sense of reality, develop isolation from society, alienation, even depersonalization and loss of identity in which the real self is replaced by virtual, emotions are inhibited and finally you end up with psychiatric disorders. This article changes my approach.

 

Alex Simon's curator insight, December 8, 2013 4:41 PM

i totally agree with this article. i think its really cool someone researched this and found this cool information.