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Rescooped by Milly Moreno from Business Brainpower with the Human Touch
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10 Tips for Being the New Employee

10 Tips for Being the New Employee | Interesting & Helpful | Scoop.it

You thought finding a place to sit in the cafeteria as the new kid or struggling to make friends in a new environment was over when you graduated high school--boy, were you wrong. Kids might grow up, but there are still cliques: mean girls, bullies, the cool lunch table. As the new kid on the block, joining a new department or company can be challenging, and not just because you have a brand new job to do. You also need to find your stride amongst your peers while also making a positive impact on the bosses.

 

And you thought middle school was tough.

 

Fortunately, you're older now, presumably wiser, and a lot more confident than you were as a bumbling teen. While every job environment is different, there are some hacks to adapting and fitting in from the start.


Via The Learning Factor
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Rescooped by Milly Moreno from The MarTech Digest
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Psychology for Marketers: 9 Revealing Principles of Human Behavior

Psychology for Marketers: 9 Revealing Principles of Human Behavior | Interesting & Helpful | Scoop.it
Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.


Digest...

 

1)      Reciprocity: Give away something -- for free -- to help build community or customer loyalty.

2)      Commitments: Though you should never stop trying to delight your customers (per principle #1), it’s important to keep in mind that the longer the commitment they make to you, the harder it could be for them to churn.

3)      Authority: Amp up your authority in your content by prominently featuring authors’ information alongside their blog posts, ebooks, whitepapers, or videos.

4)      Social Proof: One easy way to make the most of social proof is on your blog -- if you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has.

5)      Liking: You just want people to feel positively affiliated with your brand. So however you make that happen, it's worth a try.

6)      Scarcity 

7)      Recency Illusion: This is important to keep in mind when you’re designing marketing campaigns -- you should be aiming to develop robust, integrated campaigns, not just a one-and-done piece of content.

8)      Verbatim Effect: you should try to pack as much relevant and descriptive information into your headline as you can.

9)      Clustering: Do the legwork for your audience: group similar topics in your writing together -- either under numbered bullet points or with different header sizes.


Via CYDigital
Milly Moreno's insight:

Psychology is also used in marketing??

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CYDigital's curator insight, July 12, 2013 3:40 PM

When reading this, you can see how many of these principles are basics to any direct marketing effort.


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Paraic Walsh's curator insight, August 8, 2013 3:15 PM

Good Principles

Rescooped by Milly Moreno from Event Industry Trends & News
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25 Events You Must Attend Before You Die

25 Events You Must Attend Before You Die | Interesting & Helpful | Scoop.it
Not all events are created equal. Some events manage to capture the collective. They become part of our lives. Here is a list of those events that became unique experiences and some good reasons to...

Via Olivia Murray
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