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Rescooped by Milly Moreno from Business Brainpower with the Human Touch!

10 Tips for Being the New Employee

10 Tips for Being the New Employee | Interesting & Helpful |

You thought finding a place to sit in the cafeteria as the new kid or struggling to make friends in a new environment was over when you graduated high school--boy, were you wrong. Kids might grow up, but there are still cliques: mean girls, bullies, the cool lunch table. As the new kid on the block, joining a new department or company can be challenging, and not just because you have a brand new job to do. You also need to find your stride amongst your peers while also making a positive impact on the bosses.


And you thought middle school was tough.


Fortunately, you're older now, presumably wiser, and a lot more confident than you were as a bumbling teen. While every job environment is different, there are some hacks to adapting and fitting in from the start.

Via The Learning Factor
Rescooped by Milly Moreno from The MarTech Digest!

Psychology for Marketers: 9 Revealing Principles of Human Behavior

Psychology for Marketers: 9 Revealing Principles of Human Behavior | Interesting & Helpful |
Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.



1)      Reciprocity: Give away something -- for free -- to help build community or customer loyalty.

2)      Commitments: Though you should never stop trying to delight your customers (per principle #1), it’s important to keep in mind that the longer the commitment they make to you, the harder it could be for them to churn.

3)      Authority: Amp up your authority in your content by prominently featuring authors’ information alongside their blog posts, ebooks, whitepapers, or videos.

4)      Social Proof: One easy way to make the most of social proof is on your blog -- if you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has.

5)      Liking: You just want people to feel positively affiliated with your brand. So however you make that happen, it's worth a try.

6)      Scarcity 

7)      Recency Illusion: This is important to keep in mind when you’re designing marketing campaigns -- you should be aiming to develop robust, integrated campaigns, not just a one-and-done piece of content.

8)      Verbatim Effect: you should try to pack as much relevant and descriptive information into your headline as you can.

9)      Clustering: Do the legwork for your audience: group similar topics in your writing together -- either under numbered bullet points or with different header sizes.

Via CYDigital
Milly Moreno's insight:

Psychology is also used in marketing??

CYDigital's curator insight, July 12, 2013 3:40 PM

When reading this, you can see how many of these principles are basics to any direct marketing effort.

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Paraic Walsh's curator insight, August 8, 2013 3:15 PM

Good Principles

Rescooped by Milly Moreno from Event Industry Trends & News!

25 Events You Must Attend Before You Die

25 Events You Must Attend Before You Die | Interesting & Helpful |
Not all events are created equal. Some events manage to capture the collective. They become part of our lives. Here is a list of those events that became unique experiences and some good reasons to...

Via Olivia Murray
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