Psychology, Consumer behavior
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How Small Changes To A Retailer's Customer Experience Generated Big Results

How Small Changes To A Retailer's Customer Experience Generated Big Results | Psychology, Consumer behavior | Scoop.it
Back in September there was a story from The Grocer called: Iceland: ‘customer engagement scheme is paying off’, which showed how Iceland, a UK grocery retailer, has implemented some small changes in it’s customer experience that has allowed it to...
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Photos of food will make eating less fun - The British Psychological Society

Photos of food will make eating less fun
The British Psychological Society
Published in the Journal of Consumer Psychology, the study involved 232 participants, who were asked to look at photos of food and rate what they saw.
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Groceries e-shops, be aware :)

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Facial recognition: inevitable, but will shoppers approve? - Telegraph

Facial recognition: inevitable, but will shoppers approve? - Telegraph | Psychology, Consumer behavior | Scoop.it
Tesco will use face recognition in its petrol stations - while some consumers are outraged, others think it will be beneficial.
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Google’s new changes and what they mean to conversion optimization

Google’s new changes and what they mean to conversion optimization | Psychology, Consumer behavior | Scoop.it
Google announced another major change to its algorithm, Google Hummingbird. See how this change predicts a trend connected indirectly to conversion optimization.
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The Most Depressing Discovery About the Brain, Ever

The Most Depressing Discovery About the Brain, Ever | Psychology, Consumer behavior | Scoop.it
Say goodnight to the dream that education, journalism, scientific evidence, or reason can provide the tools that people need in order to make good decisions.
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An interesting conclusion "The power of emotion over reason isn’t a bug in our human operating systems, it’s a feature."

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New perspective on segmentation and behavioral targeting by Master Card

New perspective on segmentation and behavioral targeting by Master Card | Psychology, Consumer behavior | Scoop.it
Behavioral targeting is much easier to be done when the market segments reveal are well defined. Find out the are the 5 types of online shoppers according to Master Card.
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Things that matter for outstanding user experience in e-shops

Things that matter for outstanding user experience in e-shops | Psychology, Consumer behavior | Scoop.it
User experience oriented design is meant to create purposeful experiences, while enabeling users to find products easily and fast. See what matters for a great user experience.
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» The Psychology of Conversion Optimization: Anatomy of the Brain

» The Psychology of Conversion Optimization: Anatomy of the Brain | Psychology, Consumer behavior | Scoop.it
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Online surveys: customer satisfaction index vs. visitors satisfaction index

Online surveys: customer satisfaction index vs. visitors satisfaction index | Psychology, Consumer behavior | Scoop.it
Studying through online surveys the consumer satisfaction index of your website vs the visitors satisfaction index, can reveal important information.
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