Psychology
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An Infographic Guide To Color Psychology

An Infographic Guide To Color Psychology | Psychology | Scoop.it

Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology.

Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from…


Via Lauren Moss
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Bernard Guévorts Authentis's curator insight, August 27, 2013 9:52 AM

Influence des couleurs sur la psyché....

taniaATenthuse.me's comment, August 29, 2013 11:34 AM
Great infographic, thank you for sharing Lauren. It reminds us of the significant influence that society and cultural values have on so many different aspects of our lives.
taniaATenthuse.me's curator insight, August 29, 2013 11:59 AM

This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding. 

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Psychology for Marketers: 9 Revealing Principles of Human Behavior

Psychology for Marketers: 9 Revealing Principles of Human Behavior | Psychology | Scoop.it
Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.


Digest...

 

1)      Reciprocity: Give away something -- for free -- to help build community or customer loyalty.

2)      Commitments: Though you should never stop trying to delight your customers (per principle #1), it’s important to keep in mind that the longer the commitment they make to you, the harder it could be for them to churn.

3)      Authority: Amp up your authority in your content by prominently featuring authors’ information alongside their blog posts, ebooks, whitepapers, or videos.

4)      Social Proof: One easy way to make the most of social proof is on your blog -- if you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has.

5)      Liking: You just want people to feel positively affiliated with your brand. So however you make that happen, it's worth a try.

6)      Scarcity 

7)      Recency Illusion: This is important to keep in mind when you’re designing marketing campaigns -- you should be aiming to develop robust, integrated campaigns, not just a one-and-done piece of content.

8)      Verbatim Effect: you should try to pack as much relevant and descriptive information into your headline as you can.

9)      Clustering: Do the legwork for your audience: group similar topics in your writing together -- either under numbered bullet points or with different header sizes.


Via CYDigital
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CYDigital's curator insight, July 12, 2013 3:40 PM

When reading this, you can see how many of these principles are basics to any direct marketing effort.


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Paraic Walsh's curator insight, August 8, 2013 3:15 PM

Good Principles

Milly Moreno's curator insight, August 10, 2014 9:10 PM

Psychology is also used in marketing??

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Mars One: The psychology of isolation, confinement and 24-hour Big Brother - The Guardian

Mars One: The psychology of isolation, confinement and 24-hour Big Brother - The Guardian | Psychology | Scoop.it
The Guardian
Mars One: The psychology of isolation, confinement and 24-hour Big Brother
The Guardian
Photograph: Denis Scott/Corbis Colonising Mars will be as much a challenge of psychology as engineering.
LizMozer's insight:

Why cubicals are demeaning for office workers. intentional isolation in an effort to lessen employee's sense of comfort and safety?

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The Psychology of Happiness - ChristianityToday.com

The Psychology of Happiness - ChristianityToday.com | Psychology | Scoop.it
ChristianityToday.com
The Psychology of Happiness
ChristianityToday.com
Psychologists call this the hedonic treadmill, in which the efficacy of a new pleasure wears off over time.
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Psychology's answer to trolling and online abuse | Chris Chambers ...

Psychology's answer to trolling and online abuse | Chris Chambers ... | Psychology | Scoop.it
Chris Chambers: If the 'sleep of reason produces monsters' then psychological science offers the tools to awaken it.
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» 7 Persistent Myths about Introverts & Extroverts - World of Psychology

» 7 Persistent Myths about Introverts & Extroverts  - World of Psychology | Psychology | Scoop.it
Myths and misunderstandings about both introverts and extroverts abound. Introverts don’t like people. Extroverts are shallow. Introverts are snobby.
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Show a Little Love | Psychology Today

Show a Little Love | Psychology Today | Psychology | Scoop.it
Affectionate People Handle Stress Better By Kory Floyd, Ph.D....
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